Integrating Podcasting into Your Institution's Web Site

Integrating Podcasting into Your Institution's Web Site Paul Kruczynski, Senior Web Implementation Specialist Brett Essler, Web Publications Editor November 8, 2005

What is podcasting? ,[object Object]

Buffalo State’s Web site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Podcast project origins ,[object Object],[object Object],[object Object],[object Object]

Staff roles ,[object Object],[object Object],[object Object],[object Object],[object Object]

Initial challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Integration with existing site features ,[object Object],[object Object],[object Object],[object Object],[object Object]

Features: Presentation and archiving ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Permalink ,[object Object],[object Object],[object Object],[object Object]

Tags ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Google Mini ,[object Object],[object Object],[object Object]

Populating the podcast database ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content generation process ,[object Object],[object Object],[object Object],[object Object]

Documentation ,[object Object],[object Object],[object Object],[object Object]

Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

An Apple iTunes, a RSS feed, and thou ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cross-site integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results July 28-November 6, 2005 Pageviews: 14,998 Daily Average: 147

iTunes Effect I: RSS Precipitous drop in RSS after iTunes launch

iTunes Effect II: Documentation Spike in subscribe/listen documentation after iTunes launch

iTunes Effect III: Name Recognition? Arun Gandhi surge after iTunes launch. Recognizable name?

iTunes Effect IV: Mid-week spikes? Spikes on Tuesday and Wednesday: New Music Tuesdays?

Top 5 podcasts ,[object Object],[object Object],[object Object],[object Object],[object Object]

Continuing challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Goals: short term ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Goals: Long-term ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Finis. ,[object Object],[object Object],[object Object]

Integrating Podcasting into Your Institution's Web Site

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