A rundown of the accomplishments at MobileNow Group, a Mobile App developer based in Shanghai, China, founded by Jerry Lin

1. Publishing Introduction
Shanghai June 4 2012
The information contained herein is the property of Mobile Now International Inc. and
strictly confidential. It is intended for use only by the recipient then only to the extent
necessary to consider a business relationship and retention and/or licensing of services
with Mobile Now International Inc., and for no other purpose. The recipient is hereby
notified that any dissemination, distribution, reproduction or use of this Company
Presentation, in whole or in part, is strictly prohibited without the prior written consent
of Mobile Now International Inc. By reading beyond the first page of this document, the
reader agrees to be bound to these legal conditions and that any breach of would cause
Mobile Now International Inc. irreparable harm and monetary damage.
(c) 2012 Mobile Now Inc.

2. Market Situation
With more than 650 000 apps across, the Apple App Store is a colossal
market, which generated 3,5 billion of dollar of turn over for 2011 alone.
The Apple App store is definitely the place to be but with so many
competitors and more than 1000 new apps everyday on Apple App Store
it is becoming really hard to get some visibility and to transform your
game as a “Killer App”
OUR MISSION : Help you app to succeed in it’s release on the app store.
OUR PROMISE : Generate mobile traffic, bring you visibility, an audience
and an optimal media coverage.
(c) 2012 Mobile Now Inc.

3. Super Ball Escape
> Action adventure game designed to challenge balance and agility skills (Gyroscope Control).
> #1 downloaded game in China within 3 days! Top 20’s around many other countries.
> Available on iPhone and iPod Touch and iPad
Reached #1
iPad Game rank
in China
(May 2011)
Reached #1
iPhone Game
rank in China
(Feb 2011)
(c) 2012 Mobile Now Inc.

4. Super Ball Escape [Video]
Escape to Freedom from
crazy maze... beware of
the patrol robots...
become a rolling balance
master... unlock special
powers upgrades.
UIWindow
1024 x 768
Youku http://v.youku.com/v_show/id_XMjU0ODY5NDEy.html
Youtube http://www.youtube.com/playlithium#p/a/u/1/5BlYHF3k8G4
(c) 2011 Mobile Now Inc.

5. King of Frogs
Top 5 Game in 62 countries
(Puzzle / Family Cat, May 2011.)
Puzzle Casual Game. Mass / Simple. For everyone!
Features: Unlock the next levels, in App Payment, Story Mode + Quick Play Mode.
(c) 2012 Mobile Now Inc.

6. King of Frogs [Video]
UIWindow
1024 x 768
Youku http://v.youku.com/v_show/id_XMjYyNDc2NDQw.html
Youtube http://www.youtube.com/playlithium#p/a/u/0/WYNVj3Fzr_k
(c) 2011 Mobile Now Inc.

7. Our Expertise
w
Press Marketing
Relations Support
Activities
Creation of
Marketing Content
(c) 2012 Mobile Now Inc.

8. Creation of Marketing Content
Create the perfect content for you game is essential to grab media
attention but is also a crucial criteria for end users.
iTunes page and the hierarchy of decision criteria for users to download:
1) Screens shots
2) Text description
3) Rating with stars
4) Comments
(source: Appsteur survey)
(c) 2012 Mobile Now Inc.

9. iTunes description
Chinese
English
French
Japanese
(c) 2012 Mobile Now Inc.

10. Screenshots
(enhanced marketing visuals / not just screenshots)
King of Frogs
Super Ball Escape
(c) 2012 Mobile Now Inc.

11. Video trailers - Viral Videos
(Teaser creates the hype / Trailer converts to downloads)
(c) 2012 Mobile Now Inc.

12. Press Relations
With more than 3,000 Games, IT and Mass Media
journalists contacts we cover all major relevant media in
Europe/North America and Asia.
Let Mobile Now inform the world how your latest app is a
must have!
(c) 2012 Mobile Now Inc.

13. Press release drafting and distribution
(c) 2012 Mobile Now Inc.

14. We cover major IT / games media worldwide
(c) 2012 Mobile Now Inc.

15. Managing professional reviews
effective e-PR and Q&A management!
Super Ball Escape
(c) 2012 Mobile Now Inc.

16. w
Marketing Support activities
Maximize visibility
Maximize downloads
Cross promotion with our games network
Get the best user ratings and reviews
Get accurate and useful user statistics
We help you to choose and implement the best marketing services dedicated to your app.
(c) 2012 Mobile Now Inc.

17. Advertising Network Partners
We help you plan your game advertising on the most popular and effective advertising platforms.
We have direct relationships with the largest ad networks.
Bring visibility and drives to more downloads of your game through advertising in:
- other iOS applications/games
- multiple ad networks
- targeted to your audience
(c) 2012 Mobile Now Inc.

18. Mobile Advertising Examples
Video.Step1 Video.Step2
Ad banner sample
Interstitial
(c) 2012 Mobile Now Inc.

19. Maximize downloads and user ratings
Using some of the best mobile services you can guaranty to maximize the
amount of downloads and get a large amount excellent user reviews + 5 stars
ratings.
(c) 2012 Mobile Now Inc.

20. Next steps
> Roles Definition / engagement
> Budget confirmation (Assets / Media)
> PR / Marketing / Media Planning
> Prepare video teaser creation brief
> Start media planning groundwork
(c) 2011 Mobile Now Inc.