The document summarizes the evolution of the internet from 1995 to the present and how businesses use the internet. It discusses early internet companies from 1995 like Yahoo, Hotmail, PayPal, eBay, and Google. It then covers the rise of Web 2.0 in the 2000s which enabled more user interactivity through wikis, social networks, photo/video sharing, and online games. The document also discusses how businesses now use the internet across various functions like finance, accounting, HR, logistics, sales, and productivity through cloud computing services and websites. Some cons of cloud computing are also mentioned.

1. Evolution of Internet & Internet for Business > Contemporary internet developments > Internet for different Business functions Class Presentation | Session 3 | 20 Aug 2010

2. Contemporary internet developments(1995-Present) Why 1995? Yahoo! 1995 (information portal) Hotmail 1996 (free “web-based” email) Paypal 1998 (payment processing) Ebay 1995 (e-Commerce) Google 1998 (Search!) Amazon.com 1994 (Online store) E-Marketing 2

3. Why 1995? E-Marketing 3 Contemporary internet developments(1995-Present)

4. Why 1995? E-Marketing 4 Contemporary internet developments(1995-Present)

5. Why 1995? E-Marketing 5 Contemporary internet developments(1995-Present)

6. Why 1995? Internet Users in Pakistan E-Marketing 6 Contemporary internet developments(1995-Present)

7. How it looked like in 90s? http://web.archive.org/collections/web.html http://web.archive.org/collections/pioneers.html E-Marketing 7 Contemporary internet developments(1995-Present)

8. The 2000s Web 2.0 High Interactivity Use of network as a “platform” Share information “freely”! E-Marketing 8 Contemporary internet developments(1995-Present)

9. The 2000s Wikipedia2001 (a ‘wiki’) mySpace2003 (social network) Flickr2004 (photo sharing) Facebook2004 (social network) World of Warcraft2004 (Massive Multiplayer Online Role-playing Game) Youtube2005 (Video sharing) Google Earth 2005 (Virtual globe – “PROGRAM”) Twitter 2006 (microblogging) iPhone 2007 (major leap in mobile computing) E-Marketing 9 Contemporary internet developments(1995-Present)

10. Internet for different business functions E-Marketing 10 How internet is being used by business From basics like email to every function like Finance, HR, Accounting etc. Power of Cloud Computing

11. Internet for different business functions E-Marketing 11 Cloud Computing Pros & the power of Cloud Computing Take processing to shared networks Automation No need to ‘install’ Accessible from anywhere Secure and safe network Strong infrastructure on centralized network

12. Different Functions & examples Finance finance.yahoo.com Accounting Netsuite.com E-Marketing 12 Internet for different business functions

13. Different Functions & examples HR catsone.com iapplicants.com Logistics ups.com E-Marketing 13 Internet for different business functions

14. Different Functions & examples Sales salesforce.com Office Productivity suites openoffice.org zoho.com Google Docs E-Marketing 14 Internet for different business functions

15. Internet for different business functions E-Marketing 15 Cloud Computing Cons & Limitations Require internet connectivity Offline working not convenient (less common now) Not suitable for large organizations Can be risky in terms of sensitive data sharing

16. Evolution of Internet for Marketing > Evolution of internet marketing > Chapter 1 (Dave Chaffey & PR Smith, 3/e) Class Presentation | Session 4 | 24 Aug 2010