Session 18 MG 583 E-Marketing Elective

1. E-Marketing
Elective
Fall 2010
Muhammad Talha Salam, Asst. Professor
talha.salam@nu.edu.pk
Access it online: www.slideshare.net/talhasalam
> Review of different Email Marketing platforms
> Case Study Session: Online Advertising + Email
Marketing
> Class Simulation of Assignment Exercise
> Quiz 3: Session 16-17 (Email Marketing)
Class Presentation | Session 18 | 15 Oct 2010
Email Marketing
Ref: CHAP 6 Online Marketing Inside Out by SitePoint
Addl. Rdg.: CHAP 2 Textbook on E-Marketing by Quirk Biz

2. Access it online: www.slideshare.net/talhasalam
Reviewing Email Platforms
Basics
Using this model in either an:
Online platform (Constant Contact)
Offline platform (Arial Software)
E-Marketing 2

3. Access it online: www.slideshare.net/talhasalam
Reviewing Email Platforms
Constant Contact
Constant Contact is an internet-based email marketing platform
How Email Marketing Works
Step-by-Step Email Creation
http://www.constantcontact.com/email-marketing/email-creation/index.jsp
Easy to Edit Email Templates
http://www.constantcontact.com/email-marketing/html-email-templates/index.jsp
Email List Management
http://www.constantcontact.com/email-marketing/email-list/index.jsp
Email Delivery
http://www.constantcontact.com/email-marketing/email-delivery/index.jsp
Tracking & Reporting
http://www.constantcontact.com/email-marketing/email-tracking-reporting/index.jsp
E-Marketing 3

4. Access it online: www.slideshare.net/talhasalam
Reviewing Email Platforms
Arial Software
Arial Software is an offline (software) based email marketing system
Demo Recorded Video online
http://www.arialsoftware.com/demoform.html
E-Marketing 4

5. Access it online: www.slideshare.net/talhasalam
Case Studies
Email Marketing
CLASS DISCUSSION:
Situation: Design Makeover
http://www.campaignmonitor.com/blog/post/2526/extreme-email-makeover-vol-4-m-1/
OTHER CASE STUDIES:
FAIRMONT HOTELS
TEAM PLAYERS
IDEAL AEROSMITH
E-Marketing 5

6. Access it online: www.slideshare.net/talhasalam
Case Studies
Online Advertising
CLASS DISCUSSION:
Situation: Using Rich Media (Angels & Demons)
E-Marketing 6

7. Access it online: www.slideshare.net/talhasalam
Class Simulation
Assignment Exercise
Creating a complete media plan
• Understanding key aspects of advertising
Newspaper Advertising
– Col. cm.
– Pricing structure
Electronic Advertising
– Spots
– Pricing structure
Outdoor Advertising
– Renting sites
– Pricing structure
Overall media plan
– Concept of Col. cm.
– Pricing structure
E-Marketing 7

8. E-Marketing
Elective
Fall 2010
Muhammad Talha Salam, Asst. Professor
talha.salam@nu.edu.pk
Access it online: www.slideshare.net/talhasalam
> Concept of Search & its importance 5
> Understanding Search Engines 4
> Search Engine Optimization (SEO) 6
> Different hats of SEO 4
Class Presentation | Session 19 | 19 Oct 2010
Search Engine Marketing
Ref: CHAP 4 Online Marketing Inside Out by SitePoint
CHAP 5 & 6 Textbook on E-Marketing by Quirk Biz