Session 12 E-Marketing Elective

1. Online AdvertisingRef: CHAP 8 Online Marketing Inside Out by SitePointAddl. Rdg: CHAP 3 Textbook on E-Marketing by Quirk Biz > Discussion on assigned Case Studies > Understanding roles: Client, Agency, Publishers/Media > Ad Serving & Ad Networks > Quiz 2: Payment Models for Online Advertising | Numerical Questions Class Presentation | Session 12 | 24 Sep 2010

2. Understanding Roles:Client, Agency, Media/Publishers Typical roles in Advertising Client: Advertiser/Organization/Company/Brand Agency: Advertising on behalf of client Work includes: Creative Media Buying Advertising Research Outsourced promotion team Media/Publishers: Advertising medium E-Marketing 2

3. Understanding Roles:Client, Agency, Media/Publishers Typical roles in Online Advertising(SAME) Client: Advertiser/Organization/Company/Brand Agency: Advertising on behalf of client Work includes: Creative (creating online ads) Media Buying (using networks or directly) Advertising Research Outsourced promotion team Media/Publishers: Advertising medium E-Marketing 3

4. Ad Serving & Ad Networks Ref: Chap 3 – Textbook on E-marketing Creating Productive Linkages Benefits Productive use of advertising Automated Engagement Simulation to explain the process E-Marketing 4

5. Online AdvertisingRef: CHAP 8 Online Marketing Inside Out by SitePointAddl. Rdg.: CHAP 3 Textbook on E-Marketing by Quirk Biz > Discussion on assigned Case Studies > Detailed discussion: Ad Serving & Networks > Search Engine Advertising | Email Advertising | Social Media Advertising (From online advertising perspective) > Strategizing Online Advertising Campaign > Class room Simulation: Online Advertising Campaign Class Presentation | Session 13 | 28 Sep 2010