The report discusses about Software Product Development talent pool in South American cities.

1. Software Product Development Talent Pool
Assessment – South America
March 2013
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6. South America is emerging as a key destination for Software Product Development. Countries such as Brazil, Argentina
and Chile are key hubs for software development talent. Top MNC’s such as IBM, Oracle, Google, Redhat, Symantec etc.
have set-up their offshore centers in these three locations
Among the three South American Countries studied, Brazil has the most mature ecosystem for Software Product
Development. The total installed Software Development talent pool available in Brazil is about 39,450 professionals
while installed talent base in Argentina and Chile is about 4,750 and 1,600 respectively. Over 70% of the talent in these
three countries work in development and testing functions.
Brazil has a better university Ecosystem as compared to Argentina and Chile. The country produces over 35,000 fresh
graduates eligible to work in the Software Product Development domain followed by Argentina which produces over
3,800 fresh graduates and Chile about 2,800.
Brazil and Chile also have a vibrant start-up ecosystem. Start-up Brazil was a set-up the Ministry of Science, Technology
and Innovation (MCTI) to promote start-up activity in IT Products and Service. The program has a investment of R$36
million ($18 million) and in 2012 nine accelerator programs received funding. Start-up Chile was set-up in 2010 by the
Chilean government to promote start-up activity. In 2012, 105 companies worldwide received funding from this program.
6
Summary
Source: Talent Neuron Analysis

7. Total SPD* Talent Pool within a country as covered in Talent Neuron
7
BRAZIL
ARGENTINA
CHILE
39,450
4,750
1,600 Santiago
(100%) Buenos Aires (86%)
Rosario
(14%)
Rio de Janeiro (20%)
São Paulo (34%)
Campinas (9%)
Recife (3%)
Brasilia (5%)
Belo Horizonte (10%)
Porto Alegre (5%)
Curitiba (10%)
Overview of South American Software Product Development Talent Pool
Brazil contributes almost 85% of the Software Product Development Talent pool among the 3 South
American countries
Note: * SPD: Software Product Development
Software Product Development based on talent neuron definition refers to talent that develops software products. This talent pool does not include IT services and profession services talent.
Source: Talent Neuron

8. Argentina
45.3%
39.0%
5.3%
5.3%
5.3%
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Development Testing Design Conceptualization Management
SPD* Talent Pool Breakup across Functions
Brazil
39.8%
38.6%
8.1%
6.3%
7.1%
Chile
43.8%
43.8%
6.3%
3.1% 3.1%
4,750 39,500 1,600
Note: * SPD: Software Product Development
Source: Zinnov Talent Neuron
SPD Talent Pool split by Functions
More than 75% of the talent pool in the 3 countries are working in the Development and Testing functions
Note: * SPD: Software Product Development
Software Product Development based on talent neuron definition refers to talent that develops software products. This talent pool does not include IT services and profession services talent.
Source: Talent Neuron

9. 4,200 4,400 4,650 4,850 5,300 5,600
2010 2011 2012 2013E 2014E 2015E
4.8% 5.7% 4.3%
7.2% 7.7%
9
Argentina
Brazil
Chile
Growth of SPD* Talent Pool
Growth Rate
36,350 37,750 39,250 40,850 42,600 44,300
2010 2011 2012 2013E 2014E 2015E
1,450 1,550 1,600 1,650 1,700 1,750
2010 2011 2012 2013E 2014E 2015E
3.9% 4.0% 4.1%
4.3%
4.0%
6.9%
3.2% 3.1% 3.0% 2.9%
Note: * SPD: Software Product Development
Source: Zinnov Talent Neuron
SPD Talent pool growth and projected Talent pool till 2015
Argentina’s talent pool is expected to grow at a higher rate as compared to the steady growth rate seen in
Brazil and Chile
Note: * SPD: Software Product Development
Software Product Development based on talent neuron definition refers to talent that develops software products. This talent pool does not include IT services and profession services talent.
Source: Talent Neuron

10. 10
Brazil Argentina Chile
13,250
7,850
3,600 3,750 3,900
2,000 1,900
1,350
4,100
650
1,600
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Software Talent across Key Locations
Note: SPD: Software Product Development
Source: Zinnov Talent Neuron
Note: * SPD: Software Product Development
Software Product Development based on talent neuron definition refers to talent that develops software products. This talent pool does not include IT services and profession services talent.
Source: Talent Neuron
SPD Talent Pool Availability Across South American Cities
Sao Paulo, Rio de Janeiro and Buenos Aires have large SPD talent pool which makes them favorable for
Software Product Development operations

11. 11
Brazil Argentina Chile
0
20
40
60
80
100
120
Sao Paulo Rio de
Janeiro
campinas Belo
Horizonte
Curitiba Porto
Alegre
Brasilia Recife Buenos
Aires
Rosario Santiago
USDThousands
Min Median Max
Source: Zinnov Talent Neuron, Interviews with Captive and Vendor Software Development Center Stakeholders
Development Costs Across Various Cities
Emerging locations like Campinas, Curitiba, Recife, Buenos Aires and Rosario have lower salary costs which
help in lowering the costs of operations
Note: * SPD: Software Product Development
Software Product Development based on talent neuron definition refers to talent that develops software products. This talent pool does not include IT services and profession services talent.
Source: Talent Neuron

12. For Detailed information on Location, Talent, Cost, Risks, University Information
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Talent Neuron Platform
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