2013 TalentEgg National Campus Recruitment Excellence Awards
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Finalists, best practices and winners
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2013 TalentEgg National Campus Recruitment Excellence Awards
- 2. #TEawards #1Canada’s most popular job board and online career resource for students and recent graduates
- 3. #TEawards 2013 TalentEgg National Campus Recruitment Excellence Awards • Best Campus Career Website • Best Online Campus Campaign • Best On-Campus Campaign • Campus Recruiter of the Year (Individual) • Campus Recruiting Program of the Year New categories for 2013: • Best Internship/Co-op Program • Best Campus Recruitment Brochure • Best Mobile Campus Recruitment Initiative
- 4. #TEawards 2013 TalentEgg National Campus Recruitment Excellence Awards Tamara Hombrebueno Third year (‘14) BBA Beedie School of Business Simon Fraser University Tw: @tamhombre Telly Carayannakis Fourth year (‘13) iBBA Schulich School of Business York University Tw: @tcarayannakis Leila Chan Currie Second year (‘15) HBSc Computer Science and Statistics University of Toronto Web: leila.cc
- 6. #TEawards
- 7. #TEawards Best Campus Career Website BEST PRACTICES: CONTENT • 100% tailored for students and graduates • Real info, not just marketing copy • Answer students’ most pressing questions – Quick win: FAQ section • Testimonials – real students and grads – Videos preferred, at least include images – Don’t just provide info: tell stories!
- 8. #TEawards Best Campus Career Website BEST PRACTICES: EXPERIENCE • Navigation key to good experience – Don’t let them get lost in your website – Easily frustrated by website errors – Make the experience seamless • Clean, simple design – Be concise, quality over quantity of text – Avoid stock photos – use your own people – Increase font size
- 9. #TEawards Best Campus Career Website FINALISTS Grant Thornton eHealth Ontario Bell
- 10. #TEawards
- 11. #TEawards “Extremely organized and neat. The most engaging part of this website is the layout of the content, images, etc. It was just fantastic navigating through your website with ease.” –Second year student, Schulich School of Business, York University
- 12. #TEawards Best Campus Career Website Bell
- 14. #TEawards
- 15. #TEawards Best Online Campus Campaign BEST PRACTICES • Engaging and interactive – Go beyond the banner ad – Twitter hashtags, YouTube videos – Quizzes, games, contests • Use multiple platforms, not just one • Keep visuals and messages consistent • Graphics and slogans get attention – then direct to career info
- 16. #TEawards Best Online Campus Campaign FINALISTS Accenture MacLaren McCann (for MasterCard Canada) PwC Canada
- 17. #TEawards
- 18. #TEawards “Designing multiple online ads was an effective way to attract students who might ignore the relatively dull Facebook ad, for instance, but would find the colourful wallpaper on TalentEgg intriguing and eye-catching.” –Fourth year student, Western University
- 19. #TEawards Best Online Campus Campaign MacLaren McCann
- 21. #TEawards
- 22. #TEawards Best On-Campus Campaign BEST PRACTICES • On-campus + online is new standard • Go beyond employer branding – ask for help or help students with something • Get students involved – They want to meet, interact with real people – “Old school” tactics = personal touch – E.g., Nancy’s In The House • Personality, fun, humour colour
- 24. #TEawards
- 25. #TEawards “Sometimes campus campaigns are more about the company putting their image ‘out there,’ but this campaign was truly about helping people. By doing this, they also enhanced their brand – the best of both worlds!” –Third year student, McMaster University
- 26. #TEawards Best On-Campus Campaign PwC Canada
- 28. #TEawards
- 29. #TEawards Best Campus Recruitment Brochure BEST PRACTICES • Be vibrant, eye-catching, colourful • Don’t include everything, that’s what your website is for • Get specific: customize by: – Location, degree, job, stream, path • Feature info about recruitment process, not just company and jobs • Include FAQ
- 30. #TEawards Grant Thornton Best Campus Recruitment Brochure FINALISTS KPMG PwC Canada
- 31. #TEawards
- 32. #TEawards “It was packed with information about the company, the job positions and who they are looking to hire. The brochure answers all questions, making it very easy for the recent grad to really consider a job with [the company].” –Fourth year, University of Guelph-Humber, Media Studies
- 33. #TEawards Best Campus Recruitment Brochure Grant Thornton
- 34. #TEawards Best Mobile Campus Recruitment Initiative
- 35. #TEawards
- 36. #TEawards Best Mobile Campus Recruitment Initiative BEST PRACTICES • Keep it simple, easy to use • Don’t just link to your normal website – Pet peeve (but social media is OK) • Not just text about careers – Engage and educate with games, quizzes – Opportunity: more video • Browse jobs, email to themselves
- 37. #TEawards Vale Best Mobile Campus Recruitment Initiative FINALISTS Accenture
- 38. #TEawards
- 39. #TEawards “The layout made it easy for me to get to where I want. I enjoyed how you emphasized job opportunities as the main feature of the mobile site. The game and quiz was also a nice bonus to learn more about [the company].” –Fourth year student, University of Windsor
- 40. #TEawards Best Mobile Campus Recruitment Initiative Accenture
- 42. #TEawards
- 43. #TEawards Best Internship/Co-op Program BEST PRACTICES • Make it fun! – Intern group work, social activities • Mentorship – access to senior people • Tangible learning opportunities, prof. dev. • Rotations favoured over single dept. • Travel (national or internat’l) attractive • Retention – how many are hired?
- 45. #TEawards
- 46. #TEawards “I really like the opportunity for interns to experience the various aspects of the company. The daily, weekly and quarterly evaluated projects maintain a high level of communication and opportunity for improvement. Lastly, I love the idea of the blank reference letter.” –Fourth year student, University of Waterloo
- 48. #TEawards Campus Recruiter of the Year
- 49. #TEawards
- 50. #TEawards Campus Recruiter of the Year BEST PRACTICES • Be a real person – not an employer brand • One-on-one interaction critical to success, both online and in person • Give back to students – Tips and advice, resume critiques, mock interviews • See the big picture – beyond recruitment – Getting a job is only half the battle
- 51. #TEawards Antonio da Luz Just-Eat Nancy Moulday TD Business Banking Campus Recruiter of the Year FINALISTS Lisa Kramer RBC
- 52. #TEawards
- 53. #TEawards “Truly captures what a student would want out of a recruiter – the chance to be seen and heard as an individual.” –Fourth year, Ted Rogers School of Management, Ryerson University “[Their] effort in giving back to the students themselves gives an extremely personal touch to [their] recruitment process.” –Fourth year, Queen’s University
- 54. #TEawards Campus Recruiter of the Year Nancy Moulday
- 55. #TEawards Campus Recruiting Program of the Year
- 56. #TEawards
- 57. #TEawards Campus Recruiting Program of the Year BEST PRACTICES • Tell stories of real students and grads • No difference between on-campus and online – Carry your themes, branding, etc., throughout • Well-rounded campaign across many different platforms, both online and offline • Be as excited as you want THEM to be • Interactivity and genuine engagement – The best campus programs are a two-way conversation
- 58. #TEawards Grant ThorntonAccenture Campus Recruiting Program of the Year FINALISTS Vale
- 59. #TEawards
- 60. #TEawards “The company dares to be different.” –Fourth year student, York University “This company is doing everything it can to separate itself from the pack.” –Third year student, HEC Montréal
- 61. #TEawards Campus Recruiting Program of the Year Grant Thornton
- 62. #TEawards Congratulations! Best Campus Career Website Bell Best Online Campus Campaign MacLaren McCann Best On-Campus Campaign PwC Canada Best Campus Recruitment Brochure Grant Thornton Best Mobile Campus Recruitment Initiative Accenture Best Internship/ Co-op Program Just-Eat Campus Recruiter of the Year Nancy Moulday, TD Business Banking Campus Recruiting Program of the Year Grant Thornton