11. 1995
-SPH Multimedia division
formed.
Launched:
- AsiaOne.com
- BT Online
- Zaobao.com
- ST Interactive
- Electric TNP
Pre-1995
- Electronic
Publishing
arm set up
Major Milestones
SPH數位化路程
11
1996
- cyBerita launched in March
- Business and Entertainment
Verticals added to AsiaOne
-Cyberway launched as Singapore’s
3rd ISP. JV between SPH and
Singapore Technologies.
1999
SPH Multimedia
divests
Cyberway,
selling it to
Starhub Internet
2000
- Project Eyeball print and online versions launched.
- SPH AsiaOne Ltd listed on SGX mainboard
- AsiaOne re-launched with free classifieds, lifestyle sites, online auctions and online
recruitment
- Zaobao.com revamped to target the greater China region.
- AsiaOne buys a 19.9% stakes in Fundsupermart Holdings, a unit trust dealer.
- AsiaOne announces the launch of a travel website.
- Fantastic Corporation and SPH AsiaOne forms JV, FantasticOne, to develop and market
broadband multimedia content.
2001
-FantasticOne shut down
- Project Eyeball closed
1995 1999 20001996 1997 1998 2001
12. 2002 2003 2004 2005 2006 2007 2008 2009 2010
Major Milestones
SPH數位化路程
12
2002
- AsiaOne
is
delisted
2003
- BT Online becomes 1st SPH
online product to introduce
subscription for early morning
access.
2006
- Launch of STOMP, ST’s citizen journalism site
- SPHM acquires HardwareZone (HWZ)
2005
- ST Interactive becomes 2nd
online subscription site
2006
- SPH’s e-marketplace ST701 launched as a job portal, with cars,
property and shops verticals launched in Sept
- SPH JVs with Schibsted of Norway to form 701Search & SPH
Search.
13. Major Milestones
SPH數位化路程
13
2007
- 701Search launches online
classifieds website,
Mudah.my, in Malaysia
- SPH forms JV 701Sou in
China with Fung Choi Printing
and Rainbowchina Image
Company to provide online
and mobile directory for the
China market.
2007
- Launch of omy, bilingual web
portal
2008
- Launch of ST Breaking News
- RazorTV launched as ST’s webTV site.
- SPH invests in OpenNet to build
S’pore’s next-gen national broadband
network
- SPH buys ShareInvestor.com
2008
- SPH Search launches
Rednano - first local
search and directory
engine
- JV with the Star in M’sia
to form 701Panduan,
online search directory
2009
- 701Search launches
classified website
www.AyosDito.ph and
Berniaga.com in the
Philippines and
Indonesia, respectively
2010
- Project Wii kickoff
- Herworld.com revamp
- HWZ & SoShiok launched
iPhone app
- HWMagazine launches
digital edition for mobile, PC,
iPad
- Sheshops.com launched
2010
- ST701 Jobs revamp
- ST701 Spree launched
- Consolidation of directories
business, SPHSearch
(Rednano) into ST701
2007 2008 2009 2010
14. 失敗的嘗試與轉型的契機
Last Issue: 28 June 2001
First Issue: 12 Aug 2000
新加坡第一份結合互聯網和印刷媒體出版的報
紙－－英文報章《眼球報》(Project Eyeball)
40. 現代廣告的要求
¤ Deep Engagement
¤ Real-time
¤ Relevant
¤ Engaging
¤ Personalised
¤ Social
n Shifting from pure reach to quality reach
n Target-rich environments
n Content with high engagement
n Substantiated purchase intention
n Relevant data and actionable audiences
41. 不同媒介有不同優勢
¤ Loyalty
¤ Platform for depth
¤ Authority + action
¤ Mass reach
¤ Complementary medium
¤ Where consumers seek ad
n Surveys
n Direct communications
n E-newsletters
n Social media
n Data capture
n Couponing
紙媒廣告 數碼廣告
42. 结合力量大
Print + Digital
¤ Combining strengths of print + digital
to drive creative solutions for
advertisers
¤ Achieving 3 results:
• Reach extender
• Complementary combination
• Dimension builder
¤ Publishers sell print + digital as value-
added to publisher-generated
marketing services
紙媒+數位
結合紙媒+數位力量
45. 反過來利用社群
Monetisation
Social Media Influencers / Bloggers
(Content Producer)
Direct traffic back to news sites
Increase traffic
Increase potential for
ad sales
News sites
(Hosting content)
}
2. Bloggers as Content Producers
46. Conceptualisation of SBA
mechanics; Publicity
Securing advertisers - sponsorship
of categories
Event
- Highly-anticipated event for
bloggers and advertisers
- Plenty of hype before, during
and after event
- Great energy with networking
for bloggers and advertisers
反過來利用社群
¤ Launched in 2008,
started as a branding
event for omy.sg
¤ Bloggers in Singapore
gather for crowning of
the year’s best
51. 反過來利用社群
Traditional
advertisement
(Print & Digital)
Integrated Media
Solutions
n Audience
engagement through
social media
n Reinforce branding
and grow audience
loyalty
ADVERTISERS
Advertorials and
advertisements
What my networks
are sharing and
talking about
n Personal voices from
bloggers or a favourite
Twitter personality > direct
marketing
CONSUMERS
Addressing Market Demand -
54. 反過來利用社群
¤ Asian Publishing Awards 2012
• Project : Social Media Fiesta
• Award : Best Multimedia Campaign by Corporate
Advertiser
¤ Asian Publishing Awards 2011
• Project: Singapore Blog Awards 2010
• Award: Advertising Delivery (Excellence)
Best Use of UGC (User-Generated Content)
(Excellence)
¤ INMA Awards 2012
• Project: omy Blog Club
• Award: Marketing Solutions for Advertising Clients
(circulation over 300,000) category, 3rd Place
Recognitions -
55. 反過來利用社群
Recognitions -
¤ Asia Digital Media Award 2012
• Project :Social Media Fiesta
• Award :Best in Social Media Award, Silver Award
¤ XMA Cross Media Award 2012
• Project :omy Blog Club
• Award :Social Media Monetisation Category, Gold Award
¤ Asian Digital Media Awards 2010
• Project :Singapore Blog Awards 2009
• Award :Best in Social Media Award (Gold) – Innovative Use
of Social Media
¤ IFRA XMA Cross Media Awards 2009
• Project :
Share your enjoyable moments with Bee Cheng Hiang Photo
Contest
• Award : : Best in Cross Media Advertising (Silver)
71. ¤ Soon the world will have more mobile devices than people.
Make no mistake, this is that next big thing. This is the way that
newspapers will communicate with younger readers and,
increasingly, most readers.
¤ Mobile news consumption crossover point will come in next 2
years.
¤ By 2020, every mobile phone sold worldwide will be what we
characterise today as a ‘smartphone’.
¤ Smartphone is the leading device to potentially re-capture
young adult eyeballs for news publishers.
source: Emerging Mobile Strategies for News Publishers: INMA 2012
73. ¤ Mobile app revenue set to soar to $46 billion in 2016
ABI Research says developers and other stake holders generated
$8.5 billion on mobile apps last year(2011), which is a pittance
compared to where that figure is expected to go in the
coming year (2013)
76. 不同媒介有不同优势
Print Digital Print + Digital
Deep engagement Surveys
Deep loyalty Direct
communications
Deep passion E-newsletters
A canvass of
emotion
Social media
Platform for depth Data capture
Authority + action Couponing
Mass reach
Complementary
medium
Where consumers
This slide to delete
77. Global Ad Expenditure Projections
Highlights from the April 2013 report:
¤ Online video and social media to help drive 20% annual growth in internet display
over the next three years.
¤ Internet advertising to exceed combined newspaper and magazine total in 2015.
¤ Developing markets to contribute 63% of ad spend growth between 2012 and
2015, and increase their share of global ad spend from 34% to 38%.
¤ Continued strong growth expected from Eastern Europe & Central Asia, China,
India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand and Vietnam,
and Latin America, growing at 10%+ a year.
¤ North America and Australia, New Zealand, Hong Kong, Singapore and South
Korea to deliver solid 4%-5% annual growth.
¤ First signs of confident resurgence in the Middle East & North Africa since the Arab
Spring; average 7% growth forecast to 2015.
¤ Peripheral Eurozone to shrink 7% in 2013, stabilize in 2014 and grow 3% in 2015.
¤ Northern & Central Europe static in 2013, then to grow 2% a year in 2014 and
2015.
Source: http://printinthemix.com/Fastfacts/Show/716#sthash.Q5hugE8p.dpuf
