1. EPUB 3 is the new standard for ebooks and supports features like embedded audio and video. Random House is adopting it for future ebooks. Metadata will include ISBN and ONIX. 2. Publishers must balance investing in print and digital to avoid cannibalizing print sales. They are reinventing print products and exploring video, graphics and interactive elements for digital. 3. The publishing industry is changing with the rise of self-publishing, pure digital publishers, agents becoming publishers, and Amazon expanding into publishing.

1. 2011
2011.06.20

2. 1. EPUB 3

3. 1.1

6. ≠App

7. ≠App
EPUB3/HTML 5

15. 1.2

16. 1.2

17. Random House

28. 1.3 metadata
ISBN
ONIX
OPDS

29. 1.4 EPUB3
in the future

30. +Annotation

32. from: TOC2011 http://www.toccon.com/toc2011/public/schedule/detail/16308

33. from: TOC2011 http://www.toccon.com/toc2011/public/schedule/detail/16308

34. 2. convergence

38. x x

39. Cannibalization

40. Cannibalization

43. xx%

46. Keep investing in
digital

47. “reinventing” the
print product

51. video & graphic from: http://www.workman.com/products/9780761148258/

52. “Please turn
off your
electronic
devices.”

53. Close your book?

54. 3. as a Publisher

55. 3.1 self-publishing

56. 7% world mkt

57. 3.2 Pure digital Publisher

58. 3.3 Agents as publishers

59. 3.4 Amazon as a publisher

65. 4. Discoverability

66. 4. Discoverability

67. CC via Flickr by kattebelletje
http://www.flickr.com/photos/kattebelletje/5363963636/

68. CC via Flickr by moontan
from: http://www.flickr.com/photos/axel/65644/

69. 4.1

70. Barnes & Noble

71. CC via Flickr by Aranami
http://www.flickr.com/photos/z0/4829566428/

72. CC via Flickr by Aranami
http://www.flickr.com/photos/z0/4829566428/

77. 4.2

79. MBA 101
SNS: FB, Twitter
Book video/trailer
Recommendation
Analytic tools

80. 5. Devices

81. Tablet vs. E-ink

82. Nook Simple Kobo Touch
Touch Reader Screen reader

83. From: http://www.engadget.com/2011/05/26/nook-wifi-and-kobo-ereader-touch-edition-assault-the-amazon-kind/

84. E-ink
15%↑
49% ↑
66-126% ↑

85. 6. ebook pricing

86. From Kobo’s VP Michael Tamblyn’ talk

87. graphic from http://wheelercentre.com/dailies/post/f53e545cc03d/

88. ebook vs. pbook

89. graphic from http://www.cmibooks.com/2011/03/e-books-surge-while-print-suffers-in-january-2011-vs-2010/

90. > >

91. 25%~50%

92. 25%~50%
pure digital

93. 7. DRM

94. 7. DRM

95. • DRM Amazon, Apple,
Adobe
• streaming vs. download (streaming =
DRM )
• IDPF: interoperable DRM

96. 8.
Power User

97. photo: cc via Flickr by Mike Licht, NotionsCapital.com http://www.flickr.com/photos/notionscapital/5000312648/

98. BISG (Book Industry Study Group)
44
Kindle

99. 18%
61%
66%
2009 49%
2009 1.9%
8.7% 2012
12%

100. 11%
2010 10 2011 1
5%
13%
58%
20%

101. 9. Google eBooks

110. ABA IndieCommerce
Web system

124. 10. Netflix-like
ebook service
(rental)

125. 10. Netflix-like
ebook service
?
(rental)

126. (purchase-based)

127. (access-based)

128. e.g.
24symbols

129. video from: http://www.24symbols.com/

135. 11. international ebooks
in the US market

136. 100%

137. territorial rights

138. consumers

139. +

140. ? +

141. 12. ebooks & library

142. love ebooks

143. 50 Suffolk
✓ 18 3
✓2011
66%
OverDrive
✓2010 2009
✓2011 2010

147. OverDrive
+ Kindle Lending

148. OverDrive
?
+ Kindle Lending

149. Nooks Friends

152. 13.

161. video from: http://www.youtube.com/watch?v=EkEn3H18OLU

162. 14. Blio
from Baker & Taylor

166. video from: http://www.youtube.com/watch?v=LpBvbQnGBRY

167. Win
Dell
Toshiba
iOS/Android/webOS/
windows phone

170. 1. “ ”

173. • App
•
✓
✓
✓
✓
✓ social reading
✓
✓
✓ audio books...

174. 2.

175. Devices 10%
eBooks 10%

176. 3. x x x

177. book can play
game can read
music can watch
...

179. 4.

180. http://www.flickr.com/photos/zieak/3217657200/

181. PC post PC
http://www.flickr.com/photos/zieak/3217657200/

182. PC post PC
http://www.flickr.com/photos/zieak/3217657200/