1. Many thanks to our summer and fall interns, they did a great job: Ashley
Burke, Washington & Jefferson College; Kevin Ray, University of Pittsburgh;
Taylor Beisell, Carnegie Mellon University; Danielle Lebo, Art Institute of
Pittsburgh; Joseph Eck,Washington & Jefferson College; and Matt Lapes,
University of Pittsburgh.
We would also like to give a warm welcome to our spring interns: Sam
Clapp, University of Pittsburgh; Sean McNamara, University of Pittsburgh;
and Brittany Fradkin, Washington & Jefferson College.
OUR EVER-EXPANDING FAMILY
From the desk of Taylor Abbett, President of Tailored Marketing Inc.
Many of our clients have asked us to keep them up to date on the latest marketing trends.
So we are excited to announce the launching of a new lunch & learn series, Marketing U.
The first one was a great success and filled up quickly. We are going to hold another session
on April 3 beginning at noon for those who could not make the first date. We will be talking
about the next generation of websites (see our write-up on responsive web design) and
mobile loyalty programs. And don’t worry, we will provide lunch as well. If you are
interested please contact Laura or myself.
Stay warm, spring is right around the corner!
DEAR READERS
Over the holiday, we exchanged our view of Station Square for front row
seats of all the construction of the Tower at PNC Plaza and the Hilton Spring
Garden hotel. We are still in our beloved Arrott Building, just a few floors
lower to suite 902.
Despite all the heavy equipment commotion,
it is nice to have a change of view and new
arrangement of workspace to shake things
up. Let us know if you want to stop over for
a cup of coffee and a game of cornhole. 2013 Green Workplace
Challenge Website,
Sustainable Pittsburgh
2013 Whiskey Rebellion Festival Promotions,
Washington County
We have
MovedMoved
NEW ADDRESS:
The Arrott Building
401 Wood Street, Suite 902
Pittsburgh, PA 15222
The Next Generation ofWeb
and Mobile Loyalty Programs
SAVE THE DATE
April 3RD @ Noon
MARKETINGMARKETINGMARKETING
FRAGILE
THISENDUP
Taylor’s
Office
P I T T S B U R G H
GreenWorkplace
Challenge OverviewHome For Participants Leaderboard Oversight Committee Confidentiality Contact
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The Pittsburgh Green Workplace Challenge
(GWC) enables businesses to participate in
a friendly challenge program where they
can receive due recognition for their
sustainable actions and achievements. The
GWC steps beyond national trendsetters in
enabling businesses to actively track and
receive credit and verification for their
green actions in a safe and secure
environment.
2011-2012 Winners Announced – 10.8.12
11-month standings unveiled, regional impact – 8.27.12
Latest standings, regional impact – 6.22.12
– Read More
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joint keynote now! #smartpgh12
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The Pittsburgh Green Workplace Challenge is a program of Sustainable Pittsburgh and its business network, Champions for Sustainability
Copyright 2013 Sustainable Pittsburgh
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All organizations with operations in
Southwestern Pennsylvania are invited
to participate in the Green Workplace
Challenge.
Competition Manual
The guidebook to who can participate,
getting started, how to earn points and
what to do along the way.
Get Started View Manual
2013-2014 Pittsburgh Green
Workplace Challenge
The Pittsburgh Green Workplace
Challenge will be relaunching in the
Spring of 2013, with additional
competition categories and an expanded
list of point-earning action items.
– Read More
Blog Updates
P I T T S B U R G H
GreenWorkplace
Challenge
The Pittsburgh Green Workplace Challenge (GWC)
enables businesses to participate in a friendly challenge
program where they can receive due recognition for their
sustainable actions and achievements. The GWC steps
beyond national trendsetters in enabling businesses to
actively track and receive credit and verification for their
green actions in a safe and secure environment.
Menu
Join the 2013-2014 competition
Learn how you can participate in the current Green Workplace Challenge.
Sign In
Username
Remember Me
Password
Log In

2. MEDALLION AGENTS & OFFICE BUYING SELLING CAREERS CONTACT
FEATURED LISTINGS
Once you’ve made your list, contact your local agent to
begin the home buying process. If you are not already
working with an agent, you can click on Agent & Office
to find one. Be assured that by choosing a Medallion
agent you will find a professionally trained, experienced
agent to offer you agency representation options and
full service.
Today, buying or selling a home is no longer limited to the
traditional real estate transaction. It extends beyond the
sale or purchase to include all of the real estate services
associated with the transaction... from pre-qualifying for a
mortgage to homeowner's insurance. Within this section
you will discover all the primary services offered to you by
Medallion Real Estate Services.
MEDALLION AGENTS & OFFICE BUYING SELLING CAREERS CONTACT
FEATURED LISTINGS
Once you’ve made your list,
contact your local agent to begin
the home buying process. If you
are not already working with an
agent, you can click on Agent &
Office to find one. Be assured that
by choosing a Medallion agent
you will find a professionally
trained, experienced agent to
offer you agency representation
options and full service.
Today, buying or selling a home is
no longer limited to the traditional
real estate transaction. It extends
beyond the sale or purchase to
include all of the real estate
services associated with the
transaction...from pre-qualifying
for a mortgage to homeowner's
insurance. Within this section you
will discover all the primary
services offered to you by
Medallion Real Estate Services.
MEDALLION MENU
Once you’ve made your list, contact your local
agent to begin the home buying process. If you
are not already working with an agent, you can
click on Agent & Office to find one. Be assured
that by choosing a Medallion agent you will find
a professionally trained, experienced agent to
offer you agency representation options and
full service.
Today, buying or selling a home is no longer
limited to the traditional real estate transaction.
It extends beyond the sale or purchase to
include all of the real estate services associated
with the transaction...from pre-qualifying for a
mortgage to homeowner's insurance. Within
this section you will discover all the primary
services offered to you by Medallion Real Estate
Services.
Written by Kerri Lozano
We are all aware of the huge shift toward mobile.
With about one third of all internet traffic being
driven through smartphones and tablets, if you
haven’t gone mobile yet you should. But before
you do, if you are thinking about revamping your
website anytime soon, maybe you should take
advantage of the most recent trend and consider a
responsive web design.
Responsive web design is an approach to web
development that allows the information displayed
on a web page to automatically adapt itself, or
“respond”, to the optimal layout for any screen.
Users are able to easily see all the content on your
website while using any web enabled device. The
adaptability of the web page is based on screen size,
platform and orientation either in portrait or landscape
for desktops, tablets and smartphones.
Keep a lookout for our redeveloped website that is
underway. And if you are interested in learning more, we
will be holding a Marketing U event on the topic in April.
For more information, contact me at
kerri@tailoredmarketing.com.
ADAPT TO YOUR AUDIENCE
Written by Laura Osmolinski
So Facebook has made yet another change to their platform, this time
it actually matters and brands should pay attention. The new system,
called EdgeRank, determines what content shows up in users’news
feeds and ultimately reduces the reach of brands’organic page posts
to a more narrowed group of people. This was done in an effort to
ensure feed quality and to engage Facebook content relative to
specific users. Some skeptics believe that it is just another revenue
stream for Facebook as it will likely increase the use of purchased
promoted posts (which, with the new algorithm, will have a further
reach).
So, What does this mean for business?
We must simply change our posting habits. This can be done in three
main ways. The first is to begin to post more photos as opposed to
articles. Photos have proven to get as much as twenty times more
engagement than links, statuses or videos. The second is to write
more text. More text feeds into the EdgeRank algorithm as being of
higher importance rank and therefore will reach more users. A good
rule of thumb is to always try and get the“see more”link on your
posts. Having consumers click on the“see more”link allows the post
to rank higher within the EdgeRank Algorithm. The third, and
probably most important, tip is to utilize post targeting. This allows
you to segment your fans, a feature previously only available to
advertisers. This includes age, gender, all education information,
workplace, plus the old options like language, country, state and city.
SOCIAL CORNER:
FACEBOOK MAKES SOME BIG CHANGES
Tech Tip: To see if any site is a responsive web design, just click the
bottom right corner of your browser and drag the mouse up and left.
If the site layout changes as your window gets smaller, it’s responsive.
AFFINITY(ue)
Ifyouspendmore
timetalkingwithcertain
friendsonFacebookby
postingtotheirwall,
youraffinitywiththose
friendswillbestronger.
WEIGHT(we)
Weightisessentially
thelevelofinteraction
apieceofcontentgets
(forexamplelikes
andcoments).
TIMEDECAY(de)
Overtimeapost’srelevance
decays,thusmakingitless
importantandpushingit
downthefeed.
EdgeRankAlgorithm
Soexactlyhowdoyougetyourpoststothetopofthenewsfeed?
ThatiswhereEdgeRankcomesin. What“TopNews”displaysistheresultoftheEdgeRank
algorithmwhichselectswhatFacebookthinkstheuserwillfindthemostengaging.