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Lean Startup Methods & Thinking: apply it in hackathon

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Taavi Lindmaa
Taavi Lindmaa

The document discusses Lean Startup thinking and methods for validating business ideas quickly and with low costs. It recommends defining customer and problem hypotheses and then building minimum viable products to test those hypotheses through customer interviews and feedback. It provides tools and techniques for teams to manage tasks, validate ideas, build landing pages, and get customer feedback to iterate business ideas rapidly and reduce time and money spent before achieving product-market fit.

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LEAN STARTUP THINKING AND METHODS Taavi Lindmaa twitter: @taavilindmaa How to nail it with a weekend! Wednesday, September 11, 13
About Me • UX Designer • Certified Gamification designer, researcher for “The Gamification Revolution” by Gabe Zichermann • Worked at Dopamine Creative Agency in NYC • “Most creative idea” at Brainhunt competition 2011/12 • Advised & Incubated at Founder Institute NYC On Twitter @taavilindmaa Wednesday, September 11, 13
The Lean Startup by Eric Ries @taavilindmaa Wednesday, September 11, 13
LEAN STARTUP •Lean manufacturing •Agile development •Customer development @taavilindmaa Wednesday, September 11, 13
Wednesday, September 11, 13
Wednesday, September 11, 13
@taavilindmaa Wednesday, September 11, 13
Validation    Board      Sign up at: leanstartupmachine.com/validationboard/ @taavilindmaa Wednesday, September 11, 13
Wednesday, September 11, 13
@taavilindmaa Wednesday, September 11, 13
PROGRESS = VALIDATED LEARNING PRODUCT = EXPERIMENT GOAL: Decrease Cash Spent Between Pivots Wednesday, September 11, 13
    STEP 1: Who is the customer?   Define Your Customer Hypothesis @taavilindmaa Wednesday, September 11, 13
What is her problem?   Define Your Problem Hypothesis @taavilindmaa Wednesday, September 11, 13
SOLUTION Do not define until the problem is validated @taavilindmaa Wednesday, September 11, 13
What do we build to test? 1.Exploration -> reproduce problem 2.Pitch -> collect currency 3.Concierge -> deliver customer expectation (Methods increase in cost of testing) @taavilindmaa@taavilindmaa Wednesday, September 11, 13
HOW TO FIND PEOPLE? 1.Interview Strangers on Street 2.Shopping Mall & Cafe’s 3.Bored People 4.Craigslist 5.LinkedIn 6.Cold Calls 7.Surveys (For Lead-Gen) @taavilindmaa Wednesday, September 11, 13
TEAM TOOLS • Timer - toggl.com • Task manager - trello.com • Use voting to get consensus @taavilindmaa Wednesday, September 11, 13
Trello Wednesday, September 11, 13
MATRIX Urgent Not urgent Important Not important @taavilindmaa Wednesday, September 11, 13
SCRUM In queue Doing Done Task Task Task @taavilindmaa Wednesday, September 11, 13
IDEAVALIDATION @taavilindmaa Wednesday, September 11, 13
IDEAVALIDATION • A/B/n testing • Twitter/FB polls • Wufoo survey • Poll daddy • Eventbrite • Google form • Other teams Use the feedback to refine your MVP @taavilindmaa Wednesday, September 11, 13
A/B testing Wednesday, September 11, 13
Wufoo form Wednesday, September 11, 13
Eventbrite Wednesday, September 11, 13
LANDING PAGE • Unbounce.com • Launchrock.co • Strikingly.com • Wordpress templates • Twitter Bootstrap - getbootstrap.com @taavilindmaa Wednesday, September 11, 13
PITCH • Landing page • Cold email • Cold call • Fake ad • Walking into the store and pitching the owner • Kickstarter Wednesday, September 11, 13
JUDGING CRITERIAS @taavilindmaa Wednesday, September 11, 13
CUSTOMER VALIDATION • Interviewed customers? • Integrated feedback? • Build fanbase? @taavilindmaa Wednesday, September 11, 13
BUSINESS MODEL • Different from customers? • Acquisitions/rollout strategy? • Realistic revenue model? @taavilindmaa Wednesday, September 11, 13
Execution • Created great clear pitch? • Have a nice design? • Built a functional prototype? • Executed well as a team? @taavilindmaa Wednesday, September 11, 13
GET OUT OF THE BUILDING NOW! @taavilindmaa Wednesday, September 11, 13
CASE STUDY 1 How Trevor Saved 10k & 6 months Wednesday, September 11, 13
CHEERS! TAAVI LINDMAA UX designer & product owner taavi@lindmaa.com twitter: @taavilindmaa Wednesday, September 11, 13

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