Flurry Analytics

1. Flurry
App Analytics
{
Taffie Coler

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Flurry was released in 2008 as a cross-platform
mobile analytics company
Their first major competitors were Bango and
Mobilytics
Flurry raised $15M Series C funding December
2010
T-Mobile partnership in October 2009
Flurry adds free crash analytics February 2013
Flurry reaches “Billion Monthly Active Device”
milestone April 2013
History

3. Flurry
 Focused more on mobile
Google Analytics
apps
 More biased towards
 Provides better
Android (extra features
demographic, psychographi only available for Google
c information
Play apps)
 Higher learning curve
 More sophisticated ecommerce tracking
 Flurry gives you all
data, can break down by
 Generalized data
user
 No data for retention
Comparison of similar tools

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Flurry is free and no credit card required
Takes a few hours for results to show; website
updated a few times throughout the day
Recently obtained $15M in series C funding
Revenue model – commission from targeted ad
campaigns
Sustainability, performance,
Pricing, Benefit/cost analysis

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Compatibility
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iPhone/iPad
Windows Phone
Blackberry Mobile
Android
Java
Mobile Web

6. AppDelegate.m
“Hello World”

7. Three lines of code gives you:
 New and active users
 Session time and frequency
 Top versions
 Audience interests (by downloaded apps)
 Language and geography
 Breakdown by device model, carrier and
firmware
“Hello World” cont.

8. User/Session Data

9. User Location

10. Devices/Carriers/Firmware

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Custom Events are logged in Flurry’s web
interface
Optional parameters are completely
custom, passed as a dictionary
Tutorial/training

12. Event Logging

13. User Paths

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Flurry keeps track of up to 605 different
versions of your app
The web interface allows a user to define by
day/month/year
Flurry recently received all series funding, now
ready to become large
Flurry delivered an iOS 7-compatible SDK
before iOS 7 was released and continues to
update their FAQ and patch their releases
Maintenance