This presentation provides a holistic view on all stages of the marketing process and how they converge with CRM enabling a 360 degree customer centric business approach.
6. Economies of scaleAdvanced interactive technologies enable a customer centric approach throughout the business process In the digital era customers require instant adequate service: any time and anywhere A limited customer brain ladder forces brands to maintain a buzz around the brand Interactive community-like environments enable tailor-made brand propositions TN-Management 2003 2