Mobile Means Business
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The document discusses how mobile usage is growing rapidly and will soon surpass desktop usage. It notes that mobile data traffic and app downloads are increasing significantly each year. The presentation encourages businesses to develop a mobile strategy and app to engage mobile customers. It emphasizes understanding customer needs and behaviors, developing quality content and experiences, and testing strategies through an iterative process.
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Mobile Means Business
- 1. Mobile Means Business How to Grow Revenue, User Engagement, and Unique Visitors PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 2. A LITTLE ABOUT ME Juan Sanchez • Designer & Partner at Tack Mobile • Author of “Creating Visual Experiences” • Co-creator of FieldTest • Senior Editor for UX Magazine • Fun Fact: Hair has been at least 8 different colors @juansanchez juan@tackmobile.com http://www.slideshare.net/TackMobile PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 3. So, like, OMG, mobile is a big deal. PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 4. MOBILE PC 2015 By 2015 more U.S. Internet users will access the Internet through mobile devices than through PCs or other wireline devices. via IDC: More Mobile Internet Users Than Wireline Users in the U.S. by 2015 PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 5. MOBILE PC 2010 2015 Mobile data traffic is now outpacing fixed broadband traffic. In 2010, it grew 4.2 times as fast. via Cisco Visual Networking Index Forecast Projects 26-Fold Growth in Global Mobile Data Traffic From 2010 to 2015 PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 6. ? 2006 2008 2010 2012 Home usage of the PC is down 20% since 2008 & half of computing sales are mobile. via Business Insider: Is The Smartphone Killing The PC? & GigaOm PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 7. Within 3 years, 44% of execs expect a mobile device to be their primary device for business. via B2B Trends in Mobile & Video Online Study PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 8. In November 2010, visitors to web-based email sites declined 6%; via their mobile devices grew by 36%. via ComScore: Web-based Email Shows Signs of Decline in the U.S. While Mobile Email Usage on the Rise PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 9. 22-25% of US and UK mobile Internet browsers never or infrequently use the desktop Internet. via The ‘Mobile-Only’ Internet Generation PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 10. Apple’s iPhone 4 is the most popular camera used to take pictures uploaded to Flickr. via iPhone 4 About To Be Flickr's Top Camera. Point & Shoots? Pretty Much The Opposite. PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 11. 2010 2011 The average iOS device owner downloaded 83 apps in 2011 vs. 51 in 2010, a 61% increase year over year. via Apple users buying 61% more apps, paying 14% more per app PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 12. 53% of executives download and run branded B2B mobile apps. via B2B Trends in Mobile & Video Online Study PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 13. Almost 40% of Facebook use is by mobile app. via Almost 40 Percent Of Facebook Use Is By Mobile App PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 14. $ In 2011, PayPal reached $4 billion in mobile payments, up from $750 million in 2010 and $141 million in 2009. via VentureBeat PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 15. MOBILE PRINT Adults now spend more time with mobile devices than with print media. via PC World PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 16. THINGS ARE CHANGING Usage is swaying from desktop to mobile. PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 17. AND YET... Many businesses have yet to adopt a mobile strategy. PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 18. BUT... Let’s say you’ve decided your business needs an app. PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 19. Prepare yourself. PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 20. KNOW YOUR USER images © Jason Travis PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 21. KNOW YOUR USER CUSTOMER images © Jason Travis PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 22. KNOW YOUR CUSTOMER • what’s their digital ecology? • what’s the demographic? • what are they trying to accomplish? • how can you make that easier? • how can you help them save money? PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 23. KNOW YOUR MOBILE CUSTOMER • context changes • fragmentation • connected in different ways • devices are becoming cheaper • app distribution channels • where do you fit in? PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 24. Ask questions. PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 25. SPEAKING OF QUESTIONS Is your content ready for its mobile debut? PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 26. CONTENT IS IMPORTANT • use real content in design • content must adapt • contextual content • mobile vs. desktop content PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 27. CONTENT IS IMPORTANT PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 28. A mobile strategy is more than an app. PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 29. THE CUSTOMER EXPERIENCE • understand touch points and where mobile can help • brand carried across mediums? • is the brand fragmented? • make the voice consistent and clear • compliment your business PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 30. THE CUSTOMER EXPERIENCE • browse and order • sign up for help • email receipt • in-store wizardry • product follow up • a piece of the experience PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 31. THE CUSTOMER EXPERIENCE PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 32. OTHER EXAMPLES ANALYTICS SALES PRODUCT TRACKER CALCULATOR ORDERING PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 33. Have you seen any good examples? PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 34. UTILITY VS. ENTERTAINMENT PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 35. WHICH WOULD YOU DOWNLOAD? FINANCIAL ACCOUNT TIP ADVISOR ACCESS CALCULATOR PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 36. IT TAKES MORE THAN A GOOD IDEA Users choose good experience design over brand loyalty. via User Expectations with Mobile Apps PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 37. Find what works. PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 38. FINDING WHAT WORKS • define the goals • get everyone involved • prioritize • iterate • evaluate PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 39. IT’S A PROCESS DEFINITION DISCOVERY DESIGN DEPLOY DEVELOPMENT PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 40. IT’S A PROCESS DEFINITION DISCOVERY DESIGN DEPLOY DEVELOPMENT PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 41. IT’S A PROCESS DEFINITION DISCOVERY DESIGN DEPLOY DEVELOPMENT PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 42. IT’S A PROCESS DEFINITION DISCOVERY DESIGN DEPLOY DEVELOPMENT PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 43. IT’S A PROCESS DEFINITION DISCOVERY DESIGN DEPLOY DEVELOPMENT PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 44. IT’S A PROCESS DEFINITION DISCOVERY DESIGN DEPLOY DEVELOPMENT PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 45. IT HAPPENS IN CYCLES PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 46. 2012 is a great time to get started. PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 47. SOMETHING TO THINK ABOUT • What are 5 characteristics of your customers? • What are 3 ways you already interact with existing customers that can be housed in a mobile app? • What marketing goals do you have to reach the 53% of executives that are already using mobile apps? PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 48. RESOURCES • http://www.thinkwithgoogle.com/insights/ • http://www.cisco.com/en/US/solutions/ collateral/ns341/ns525/ns537/ns705/ns827/ white_paper_c11-520862.html • http://www.slideshare.net/OnDevice/the-mobile- only-internet-generation • http://blogs.forrester.com/thomas_husson/ 11-01-25-2011_mobile_trends http://www.slideshare.net/TackMobile PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
- 49. THANKS! tackmobile.com @tackmobile PUT YOUR YEAR IN GEAR • JANUARY 17, 2012