Adrift: The Making of an iOS Game

1. Denver Startup Week Adrift: The making of a game

2. Denver Startup Week Denver Startup WeekDenver Startup Week We work with clients to deﬁne their digital platform and products.

3. Denver Startup Week Denver Startup Week We also build our own stuff. Denver Startup Week

4. Denver Startup Week Denver Startup Week

7. Denver Startup Week Denver Startup Week Design process What we learned Outcomes Where the game is now Denver Startup Week

8. Denver Startup Week Denver Startup Week It started with a prototype.

9. Denver Startup Week Denver Startup Week Sean is an indie developer.

12. Denver Startup Week Denver Startup Week We had a bunch of ideas.

13. Denver Startup Week Denver Startup WeekDenver Startup Week

15. Denver Startup Week Denver Startup Week The concept seemed to work, but we needed to test it.

20. Denver Startup Week Denver Startup Week Along the way, we also had to create levels.

23. Denver Startup Week Denver Startup Week Things were coming together.

26. Denver Startup Week Denver Startup Week We were ready to submit to the App Store.

27. Denver Startup Week Denver Startup Week Something didn’t feel right.

28. Denver Startup Week Denver Startup Week Where was the whimsy?

29. Denver Startup Week Denver Startup Week© Ashley Bennett

31. Denver Startup Week Denver Startup Week SELECT A STAGE COLORADO 3/4 COMPLETED HANGING LAKE 75% COMPLETE DIFFICULTY: 5

32. Denver Startup Week Denver Startup Week We were excited, but we had discussed a release date.

33. Denver Startup Week Denver Startup Week Back to square one. Kind of.

36. Denver Startup Week Denver Startup Week How would you get from world to world?

41. Denver Startup Week Denver Startup Week We liked the direction and pressed forward.

42. Denver Startup Week Denver Startup Week 100% Complete 90/90 Swift SANDS Tutorial Sky Peak Hanging Lake

43. Denver Startup Week Denver Startup Week Sky Peak

46. Denver Startup Week Denver Startup Week We also wanted to create a custom soundtrack.

49. Denver Startup Week Denver Startup Week Want to learn more about dynamic sound?

53. Denver Startup Week Denver Startup Week How are we going to launch this thing?

54. Denver Startup Week Denver Startup Week Tutorial, Hanging Lakes and charge for Sky Peak Time Trial Game Center integration Denver Startup Week

55. Denver Startup Week Denver Startup Week We submitted to Apple.

58. Denver Startup Week Denver Startup Week We used a promotional video to build hype.

62. Denver Startup Week Denver Startup Week We emailed digital publications.

63. Denver Startup Week Denver Startup Week We also looked at advertising.

64. Denver Startup Week Denver Startup Week And then, Apple approved the game.

65. Denver Startup Week Denver Startup Week tiny.cc/HackAdrift

70. Denver Startup Week Denver Startup Week Active Users

71. Denver Startup Week Denver Startup Week Website Traffic LAUNCH JAPAN?

72. Denver Startup Week Denver Startup Week In-App Metrics

73. Denver Startup Week Denver Startup Week Metrics helped us evaluate next steps.

76. Denver Startup Week Denver Startup Week What did we learn?

77. Denver Startup Week Denver Startup Week This was our ﬁrst game.

78. Denver Startup Week Denver Startup Week Games are hard.

79. Denver Startup Week Denver Startup Week Can games last longer than “normal” apps?

80. Denver Startup Week Denver Startup Week Was all the work on such detailed artwork worth it?

81. Denver Startup Week Denver Startup Week Should our 1.3 have been our 1.0?

82. Denver Startup Week Denver Startup Week Some unexpected opportunities.

83. Denver Startup Week Denver Startup Week We wanted to make this game an 11-13 rating, but...

86. Denver Startup Week Denver Startup Week In-App Purchases can be unpredictable.

87. Denver Startup Week Denver Startup Week Should we have put ads in?

88. Denver Startup Week Denver Startup Week Questions?

Adrift: The Making of an iOS Game

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Adrift: The Making of an iOS Game