1. TABREZ ABBASI
th st rd
#995, 13 cross, 1 stage, 3 block, H.B.R Layout, Bangalore – 560043 Mobile - +91 99453 99005. tabrez.abbasi@gmail.com
HEAD - SALES & MARKETING
MARKETING & MANAGEMENT EXECUTIVE
Over 15 years’ experience driving strategic growth and product visibility for leading brands in building
materials, consumer durables, and automobiles Industries. Highly competitive, passionate, persuasive
and articulate, able to achieve results others believed to be impossible. Experience in marketing,
public relations, partnership building and channel management.
Demonstrated success record in:
 Branding, managing and positioning product lines.
 Distilling value, overcoming objections and securing hard to close deals.
 Expertise includes conceptualizing, developing & implementing competitive sales
programs to increase product awareness and enhance sales growth
 Exceptional communication and presentation skills with demonstrated abilities in training,
team building and leadership.
CORE COMPETENCIES
Channel Management Account Development Market Research
Competitive/Strategic Planning Budgeting/ Forecasting Institutional sales
PROFESSIONAL EXPERIENCE
COLORKER CERAMICAS 2010 – 2013
SALES HEAD
Colorker Ceramicas India Private Limited was created in August 2010 as a result of an agreement with
Colorker S.A to market Colorker products in India. As a Head – Sales & marketing in CCIPL, the
organization achieved 35 dealers in South India with anannual turnover of INR 36 million within 2
years, in spite of several challenges from the forces, inside and outside the marketing spectrum. The
forecast for the current financial year 2012-13 is INR 50 million.

2. Key Management areas:
Profit Centre Operations: Overseeing profit center operations and accountable for increasing
profitability and achieving business objectives. Building long term business strategies for the region to
ensure maximum profitability in line with organisational objectives. Planning and implementing
discount strategies.
Sales & Marketing / Business Development: Forecasting & budgeting annual sales targets and initiating
sales activities to ensure achievement of revenue goals. Managing front line sales team. Planning &
implementing of schemes as well as supervising launch of new brands in the market.
Distribution Management: Identifying and networking with strong channel partners to maximize
market penetration. Evaluating performance and monitoring distributors/dealer sales& marketing
activities.
ASIAN GRANITO INDIA LIMITED, KARNATAKA, INDIA 2009 – 2010
Senior Regional Manager, 01/09 to 01/10
Asian Granito India Ltd is a leading manufacturer of vitrified and ceramic tiles in India, with a turnover
of Rs. 387 crores and exporting to over 12 countries. Heading ceramic division for the state of
Karnataka.
KAJARIA CERAMICS LIMITED, KARNATAKA, INDIA 2004 – 2008
Regional Manager – Karnataka May 2004 – Dec 2008
Kajaria ceramics is one of the largest manufacturers of ceramic wall & floor tiles. It is the only tile brand
in India to have conferred the “Super Brand” Status.
Profile:
• Promoted from Area Manager - Sr. Area Manager - Regional Manager within 3 years from joining the
organisation.
• Responsible for dealer/project sales in Bangalore, Mysore, Mangalore and other towns in south
Karnataka.
• Managed successfully over 15 dealers and projects across the territory assigned with 5 marketing
personnel and 2 administrative staff reporting to me.
• Formulated Key Accounts Sales Management Procedure ensuring top priority client service for
major accounts.

3. • Initiated field level activities & local advertisement with an objective to increase brand awareness,
new product introductions and other offers among architects, builders & developers, engineers,
interior designers and contractors.
LASALLE MARKETING LIMITED, INDIA 2002 – 2004
Area Sales Manager – North India May 2002 – April 2004
‘LaSalle’ is a Multinational brand with a market share of 17% in the US, and a distinguished presence
in the UK, Middle east and New Zealand and has Asia’s largest Integrated tannery based in India.
Profile:
• Promoted from Sr. Sales Officer to Area Sales manager within one year of joining the organization
and was transferred to Delhi from Bangalore.
• Managed over 45dealers in 15 Cities/Towns with 4 Sales Officers and handling Leather & Vinyl
Segment.
• Increased sales from 145.00lacs in 02-03 to 198.50lacs by Dec’04. Portfolio segment grew by
more than 35% in the assigned territories.
• Developed metricsto measure City/Town/Dealer wise performance andcreated a Balanced Target
setting/controlling thereby increasing the branch revenue by 20%.
• Adopted Feedback mechanismfor products, competition, Stocks management & customer service.
• Organized & Analyzed secondary movement of LaSalle’s products and their contribution
towards the growth of the company and as well as Dealers resulting ineffective inventory control.
• Coordinated with the marketing team in brand building exercises (LaSalle was an official
partner in PGAI India tour 2003-04), partnered the marketing team in organizing “LaSalle putt
more challenge”.

4. Sales Officer – South & Central Tamil nadu 2001 –2002
LML Limited: Leading manufacturer & marketer in the 2-wheeler segment with technological tie-up
with ‘Piaggio’ of Italy and ‘Daelim’ of South Korea.
Sales Officer – Bangalore, Karnataka 1998 – 2001
Aristocrat Marketing Limited: A major moulded luggage manufacturing company, which had a strong,
hold in the rural sector of this country and boasted a broad network. Launched soft luggage in the year
2000.
PRIOR EXPERIENCES
Sr. Sales Supervisor: Eshwari Marketing Inc.,Bangalore, Karnataka
Van Sales Representative: Dorcas Market Makers Ltd., Karnataka Up-country.
Sales representative: Eureka Forbes Ltd.,Vasco-da-Gama, Goa
PERSONAL DETAILS:
• DATE OF BIRTH : 25TH January 1974.
• MARITAL STATUS : Married.
• LANGUAGES : English, Hindi & other south Indian Languages.
EDUCATION:
POST GRADUATION :
Masters in Business Administration with Marketing as specialization from NIMS, Bangalore.
Currently pursuing Masters in Mass communication.
GRADUATION:
Diploma in Business Administration with Sales& distribution through NIMS, Bangalore
B.A – Political Science, D.C.U.
Tile Installer Thin-set Standards (ITS) Verification course from University of Ceramic tile & Stone, USA.
References can be provided on request.