5. Our target is a friendship group*
That matches the
wide product
range.
That fits in with
affordable media
channels.
That suits the
social scene.
Which adapts to
calendar events.
6. Reaching across the range
Melissa & Amber
The perfect age.
College & Work
School friends
I want to show New money, friends
I still do some of the
I am ready to things M&A do, just
enter M&A’s not so often
world
New friends,
New opportunities
14 17 18 24
7. YOU CAN NEVER HAVE ENOUGH GOLD.
The acquisition stage of a teenager’s life:
increasingly independent, spending
money and acquiring possessions.
Creating their own world
Gold memories, friendships, places and
‘stuff’
25. May to June 2008
It is estimated that 34.2m impressions have been delivered
by Editorial Spotlight.
13.52m impressions against our target audience.
It is estimated that 7.31m impressions have been delivered
by Homepage Thumbnail to our target audience
3.58m impressions vs. target audience delivered via the
MPU activity
To date an estimated total of 28.02m female impacts aged
13 – 24 were delivered by Golddigga activity.
26. Ask permission
Join in the conversation
Keep to your subject
Listen to what others are saying
Offer kudos
