2. COUNTRIES DETAILED IN THIS REPORT
17!
12!
28!
32!
11!
37!
20!
10!
18!
40!
27!
04!
13!
30!
21!
14!
09!
22!
38!
36!
03!
29!
02!
35!
39!
34!
16!
25!
31!
33!
07! 05!
26! 23!
19!
01!
06!
15!
08!
24!
01 ALBANIA
02 AUSTRIA
03 BELARUS
04 BELGIUM
05 BOSNIA & HERZEGOVINA
06 BULGARIA
07 CROATIA
08 CYPRUS
We Are Social
09 CZECH REPUBLIC
10 DENMARK
11 ESTONIA
12 FINLAND
13 FRANCE
14 GERMANY
15 GREECE
16 HUNGARY
17 ICELAND
18 IRELAND
19 ITALY
20 LATVIA
21 LITHUANIA
22 LUXEMBOURG
23 MACEDONIA
24 MALTA
25 MOLDOVA
26 MONTENEGRO
27 NETHERLANDS
28 NORWAY
29 POLAND
30 PORTUGAL
31 ROMANIA
32 RUSSIA
33 SERBIA
34 SLOVAKIA
35 SLOVENIA
36 SPAIN
37 SWEDEN
38 SWITZERLAND
39 UKRAINE
40 UNITED KINGDOM
wearesocial.sg • @wearesocialsg • 2
3. IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS
INTO A POWERFUL SOCIAL STRATEGY, CONTACT US:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
We Are Social
wearesocial.sg • @wearesocialsg • 3
4. FEB
2014
GLOBAL DATA SNAPSHOT
7,095,476,818
52%
48%
TOTAL POPULATION
URBAN
RURAL
2,640,432,161
INTERNET USERS
1,858,450,660
ACTIVE SOCIAL NETWORK USERS
37%
INTERNET PENETRATION
26%
SOCIAL NETWORKING PENETRATION
6,572,950,124
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social
93%
MOBILE SUBSCRIPTION PENETRATION
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, ITU, CIA
wearesocial.sg • @wearesocialsg • 4
5. FEB
2014
SHARE OF GLOBAL USERS
EUROPE
NORTH AMERICA
5%
11%
19%
11%
11%
16%
15%
5%
2%
MIDDLE EAST
4%
3%
4%
3%
4%
4%
CENTRAL AMERICA
5%
3%
SOUTH AMERICA
6%
INTERNET USERS
1%
1%
2%
10%
7%
11%
37%
29%
22%
18%
9%
9%
7%
10%
4%
8%
6%
11%
16%
22%
SOUTHEAST ASIA
SOUTH ASIA
23%
AFRICA
POPULATION
EAST ASIA
CENTRAL ASIA
8%
SOCIAL MEDIA USERS
OCEANIA
1%
1%
1%
1%
MOBILE SUBSCRIPTIONS
We Are Social
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
wearesocial.sg • @wearesocialsg • 5
8. FEB
2014
EUROPE’S GLOBAL SHARE
SHARE OF GLOBAL
POPULATION
SHARE OF GLOBAL
INTERNET USERS
SHARE OF GLOBAL
SOCIAL MEDIA USERS
SHARE OF GLOBAL
MOBILE USERS
10.4%
18.9%
15.8%
17.2%
We Are Social
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, GSMA Intelligence
wearesocial.sg • @wearesocialsg • 8
9. FEB
2014
EUROPE: SOCIAL MEDIA USAGE
ACTIVE SOCIAL MEDIA USERS IN
EUROPE ACCESSING SOCIAL
MEDIA ON ANY DEVICE
#
293,155,800
We Are Social • Sources: Facebook, VKontakte, Roem.ru
ACTIVE SOCIAL MEDIA USERS IN
EUROPE ACCESSING SOCIAL
MEDIA ON MOBILE DEVICES
Q
#
193,798,000
wearesocial.sg • @wearesocialsg • 9
10. FEB
2014
EUROPE: SOCIAL PENETRATION
ACTIVE SOCIAL MEDIA USERS
ACCESSING SOCIAL MEDIA ON
ANY DEVICE AS A PERCENTAGE
OF THE TOTAL POPULATION
ACTIVE MOBILE SOCIAL
MEDIA USERS AS A
PERCENTAGE OF TOTAL
ACTIVE SOCIAL MEDIA USERS
Q
40%
ACTIVE SOCIAL MEDIA USERS
ACCESSING SOCIAL MEDIA ON
MOBILE AS A PERCENTAGE OF
THE TOTAL POPULATION
Q
26%
66%
We Are Social • Sources: US Census Bureau, Facebook, Vkontakte, Roem.ru
wearesocial.sg • @wearesocialsg • 10
11. FEB
2014
EUROPE: MOBILE USAGE
TOTAL NUMBER OF
ACTIVE MOBILE USERS
(UNIQUE INDIVIDUALS)
MOBILE PENETRATION
(UNIQUE USERS AS
A PERCENTAGE OF
TOTAL POPULATION)
#
576M
TOTAL NUMBER
OF ACTIVE MOBILE
SUBSCRIPTIONS
(CONNECTIONS)
AVERAGE NUMBER
OF ACTIVE MOBILE
SUBSCRIPTIONS
PER UNIQUE USER
#
78.0%
We Are Social • Sources: US Census Bureau, ITU, GSMA Intelligence
1,024M
1.78
wearesocial.sg • @wearesocialsg • 11
12. FEB
2014
EUROPE: MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
#
353.9M
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
48%
193.8M
Tencent, Facebook, extrapolated VKontakte data, ITU
We Are Social • Sources: US Census Bureau, ITU, Facebook
26%
wearesocial.sg • @wearesocialsg • 12
13. FEB
2014
EUROPE: MOBILE CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
59%
We Are Social • Source: GSMA Intelligence
41%
41%
wearesocial.sg • @wearesocialsg • 13
14. COUNTRIES IN OUR EUROPEAN SUB-REGIONS
WESTERN
EUROPE
BELGIUM
FAROE ISLANDS
FRANCE
IRELAND
LUXEMBOURG
NETHERLANDS
UNITED KINGDOM
CENTRAL
EUROPE
AUSTRIA
CROATIA
CZECH REPUBLIC
GERMANY
HUNGARY
LIECHTENSTEIN
POLAND
SLOVAKIA
SLOVENIA
SWITZERLAND
NORTHERN
EUROPE
DENMARK
FINLAND
ICELAND
NORWAY
SWEDEN
SOUTHERN
EUROPE
ANDORRA
GIBRALTAR
ITALY
MALTA
MONACO
PORTUGAL
SAN MARINO
SPAIN
EASTERN
EUROPE
BELARUS
RUSSIA
UKRAINE
BALTIC
STATES
ESTONIA
LATVIA
LITHUANIA
We Are Social • Classification is for convenience only. Not all countries are included in the in-depth analysis.
SOUTH-EASTERN
EUROPE
ALBANIA
BOSNIA & HERZEGOVINA
BULGARIA
CYPRUS
GREECE
KOSOVO
MACEDONIA
MOLDOVA
MONTENEGRO
ROMANIA
SERBIA
wearesocial.sg • @wearesocialsg • 14
16. FEB
2014
WESTERN EUROPE
161,937,043
83%
17%
TOTAL POPULATION
URBAN
RURAL
137,694,632
INTERNET USERS
80,894,000
ACTIVE FACEBOOK USERS
192,540,314
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
85%
INTERNET PENETRATION
50%
FACEBOOK PENETRATION
119%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 16
17. FEB
2014
MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
96.78M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
60%
We Are Social • Sources: US Census Bureau, ITU, Facebook
63.43M
39%
wearesocial.sg • @wearesocialsg • 17
18. FEB
2014
MOBILE CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
38%
We Are Social • Source: GSMA Intelligence
62%
55%
wearesocial.sg • @wearesocialsg • 18
20. FEB
2014
CENTRAL EUROPE
167,844,786
69%
31%
TOTAL POPULATION
URBAN
RURAL
130,119,800
INTERNET USERS
60,412,000
ACTIVE FACEBOOK USERS
220,493,431
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
78%
INTERNET PENETRATION
36%
FACEBOOK PENETRATION
131%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 20
21. FEB
2014
MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
71.87M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
43%
We Are Social • Sources: US Census Bureau, ITU, Facebook
43.21M
26%
wearesocial.sg • @wearesocialsg • 21
22. FEB
2014
MOBILE CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
50%
We Are Social • Source: GSMA Intelligence
50%
45%
wearesocial.sg • @wearesocialsg • 22
24. FEB
2014
SOUTHERN EUROPE
120,240,738
71%
29%
TOTAL POPULATION
URBAN
RURAL
76,724,809
INTERNET USERS
51,129,800
ACTIVE FACEBOOK USERS
165,986,450
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
64%
INTERNET PENETRATION
43%
FACEBOOK PENETRATION
138%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 24
25. FEB
2014
MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
60.51M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
50%
We Are Social • Sources: US Census Bureau, ITU, Facebook
38.61M
32%
wearesocial.sg • @wearesocialsg • 25
26. FEB
2014
MOBILE CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
63%
We Are Social • Source: GSMA Intelligence
37%
54%
wearesocial.sg • @wearesocialsg • 26
28. FEB
2014
NORTHERN EUROPE
24,979,971
84%
16%
TOTAL POPULATION
URBAN
RURAL
23,274,801
INTERNET USERS
14,020,000
ACTIVE FACEBOOK USERS
33,641,201
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
93%
INTERNET PENETRATION
56%
FACEBOOK PENETRATION
135%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 28
29. FEB
2014
MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
23.89M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
96%
We Are Social • Sources: US Census Bureau, ITU, Facebook
11.61M
46%
wearesocial.sg • @wearesocialsg • 29
30. FEB
2014
MOBILE CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
22%
We Are Social • Source: GSMA Intelligence
78%
65%
wearesocial.sg • @wearesocialsg • 30
32. FEB
2014
EASTERN EUROPE
196,699,575
72%
28%
TOTAL POPULATION
URBAN
RURAL
95,565,236
INTERNET USERS
49%
INTERNET PENETRATION
61,000,000
31%
ACTIVE SOCIAL NETWORK USERS
SOCIAL NETWORKING PENETRATION
331,920,471
169%
ACTIVE MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTION PENETRATION
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, VKontakte, ITU
wearesocial.sg • @wearesocialsg • 32
33. FEB
2014
MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
#
80.98M
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
41%
20.62M
Facebook
We Are Social • Sources: US Census Bureau, ITU, Facebook, extrapolated VKontake data
10%
wearesocial.sg • @wearesocialsg • 33
34. FEB
2014
MOBILE CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
84%
We Are Social • Source: GSMA Intelligence
16%
17%
wearesocial.sg • @wearesocialsg • 34
36. FEB
2014
BALTIC STATES
6,960,676
68%
32%
TOTAL POPULATION
URBAN
RURAL
5,026,306
INTERNET USERS
2,280,000
ACTIVE FACEBOOK USERS
9,380,547
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
72%
INTERNET PENETRATION
33%
FACEBOOK PENETRATION
135%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 36
37. FEB
2014
MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
2.35M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
34%
We Are Social • Sources: US Census Bureau, ITU, Facebook
1.36M
20%
wearesocial.sg • @wearesocialsg • 37
38. FEB
2014
MOBILE CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
48%
We Are Social • Source: GSMA Intelligence
52%
36%
wearesocial.sg • @wearesocialsg • 38
41. FEB
2014
MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
17.90M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
29%
We Are Social • Sources: US Census Bureau, ITU, Facebook
14.96M
24%
wearesocial.sg • @wearesocialsg • 41
42. FEB
2014
MOBILE CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
66%
We Are Social • Source: GSMA Intelligence
34%
33%
wearesocial.sg • @wearesocialsg • 42
44. FEB
2014
INTERNET PENETRATION IN EUROPE
95%!
ICELAND
SWEDEN
94%!
NORWAY
91%! FINLAND
95%!
53%! RUSSIA
80%! ESTONIA
UNITED
KINGDOM
IRELAND
NETHERLANDS
BELGIUM
FRANCE
93%!
82%!
83%!
84%!
75%!
84%!
81%!
AUSTRIA
72%!
ITALY
SPAIN
58%!
34%! UKRAINE
CZECH REP.
HUNGARY
72%!
48%!
SERBIA
PORTUGAL
64%!
47%! BELARUS
65%! POLAND
GERMANY
SWITZERLAND
74%! LATVIA
68%!
93%!
87%!
78%!
LITHUANIA
DENMARK
50%! ROMANIA
55%! ALBANIA
56%! GREECE
We Are Social • Sources: US Census Bureau, InternetWorldStats
EUROPE
AVERAGE 68%!
56%! BULGARIA
CYPRUS
60%!
wearesocial.sg • @wearesocialsg • 44
45. 93%!
93%!
91%!
91%!
DENMARK
NETHERLANDS
LUXEMBOURG
FINLAND
81%!
80%!
80%!
78%!
AUSTRIA
SLOVAKIA
ESTONIA
IRELAND
We Are Social • Sources: US Census Bureau, InternetWorldStats
63%!
MACEDONIA
56%!
56%!
55%!
53%!
GREECE
BULGARIA
ALBANIA
RUSSIA
UKRAINE
44%!
47%!
BELARUS
MOLDOVA
48%!
SERBIA
50%!
57%!
MONTENEGRO
ROMANIA
58%!
ITALY
60%!
63%!
CROATIA
CYPRUS
64%!
68%!
EUROPEAN AVERAGE
PORTUGAL
68%!
LITHUANIA
65%!
70%!
MALTA
POLAND
70%!
SLOVENIA
65%!
72%!
SPAIN
BOSNIA & HERZEGOVINA
72%!
HUNGARY
74%!
82%!
BELGIUM
LATVIA
83%!
FRANCE
75%!
84%!
GERMANY
CZECH REPUBLIC
84%!
SWITZERLAND
87%!
94%!
SWEDEN
UNITED KINGDOM
95%!
NORWAY
34%!
95%!
ICELAND
FEB
2014
INTERNET PENETRATION IN EUROPE
GLOBAL AVERAGE: 34%
wearesocial.sg • @wearesocialsg • 45
46. FEB
2014
INTERNET USERS IN EUROPE
301K!
ICELAND
SWEDEN
8.6M!
NORWAY
4.8M! FINLAND
4.5M!
76M! RUSSIA
1.0M! ESTONIA
UNITED
KINGDOM
IRELAND
NETHERLANDS
BELGIUM
FRANCE
16M!
GERMANY
68M!
8.6M!
54M!
7.6M!
6.8M!
6.7M!
SWITZERLAND
AUSTRIA
4.5M! BELARUS
25M! POLAND
34M!
ITALY
SPAIN
36M!
15M! UKRAINE
CZECH REP.
HUNGARY
7.2M!
3.5M!
SERBIA
PORTUGAL
6.9M!
1.6M! LATVIA
2.4M!
5.2M!
55M!
3.7M!
LITHUANIA
DENMARK
11M! ROMANIA
1.6M! ALBANIA
6.0M! GREECE
We Are Social • Sources: US Census Bureau, InternetWorldStats
EUROPE
TOTAL 501M!
3.9M! BULGARIA
CYPRUS
694K!
wearesocial.sg • @wearesocialsg • 46
47. FEB
2014
TIME SPENT ON THE INTERNET
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET
ACCESS THROUGH MOBILE DEVICE
1.9!
IRELAND
1.4!
NETHERLANDS
SPAIN
GERMANY
1.6!
1.8!
1.6!
UK
1.4!
FRANCE
1.4!
We Are Social • Source: GlobalWebIndex
SWEDEN
ITALY
RUSSIA
POLAND
1.4!
1.8!
2.2!
3.7!
3.7!
3.7!
4.0!
4.1!
4.1!
4.2!
4.7!
4.8!
4.8!
ACCESS THROUGH LAPTOP / DESKTOP
wearesocial.sg • @wearesocialsg • 47
48. FEB
2014
EUROPE: SOCIAL MEDIA PENETRATION
70%!
ICELAND
SWEDEN
57%!
NORWAY
46%! FINLAND
64%!
33%! RUSSIA
43%! ESTONIA
UNITED
KINGDOM
IRELAND
NETHERLANDS
BELGIUM
FRANCE
52%!
52%!
42%!
35%!
41%!
43%!
39%!
AUSTRIA
41%!
ITALY
42%!
SPAIN
27%! UKRAINE
CZECH REP.
HUNGARY
48%!
52%!
SERBIA
PORTUGAL
48%!
23%! BELARUS
31%! POLAND
GERMANY
SWITZERLAND
23%! LATVIA
35%!
58%!
57%!
50%!
LITHUANIA
DENMARK
32%! ROMANIA
45%! ALBANIA
41%! GREECE
We Are Social • Sources: US Census Bureau, Facebook, VKontakte
EUROPE
AVERAGE 40%!
43%! BULGARIA
CYPRUS
48%!
wearesocial.sg • @wearesocialsg • 48
49. 10%!
50%!
49%!
48%!
48%!
48%!
IRELAND
MONTENEGRO
CYPRUS
HUNGARY
PORTUGAL
We Are Social • Sources: US Census Bureau, Facebook, VKontakte
42%!
41%!
41%!
41%!
40%!
40%!
40%!
40%!
40%!
39%!
ITALY
SPAIN
CZECH REPUBLIC
GREECE
CROATIA
SLOVENIA
SLOVAKIA
EUROPEAN AVERAGE
BOSNIA & HERZEGOVINA
AUSTRIA
32%!
31%!
ROMANIA
POLAND
23%!
BELARUS
MOLDOVA
23%!
LATVIA
UKRAINE
33%!
RUSSIA
35%!
42%!
FRANCE
GERMANY
43%!
SWITZERLAND
35%!
43%!
ESTONIA
LITHUANIA
43%!
BULGARIA
45%!
50%!
LUXEMBOURG
ALBANIA
51%!
MACEDONIA
46%!
52%!
BELGIUM
FINLAND
52%!
57%!
UNITED KINGDOM
NETHERLANDS
57%!
SWEDEN
SERBIA
58%!
DENMARK
27%!
52%!
58%!
MALTA
NORWAY
ICELAND
64%!
70%!
FEB
2014
EUROPE: SOCIAL MEDIA PENETRATION
GLOBAL AVERAGE: 26%
wearesocial.sg • @wearesocialsg • 49
50. FEB
2014
SOCIAL MEDIA USERS IN EUROPE
220K!
ICELAND
SWEDEN
5.2M!
NORWAY
2.4M! FINLAND
3.0M!
47M! RUSSIA
540K! ESTONIA
UNITED
KINGDOM
IRELAND
NETHERLANDS
BELGIUM
FRANCE
8.8M!
GERMANY
28M!
5.4M!
28M!
4.2M!
3.4M!
3.2M!
SWITZERLAND
AUSTRIA
2.2M! BELARUS
12M! POLAND
20M!
ITALY
26M!
SPAIN
12M! UKRAINE
CZECH REP.
HUNGARY
4.8M!
3.8M!
SERBIA
PORTUGAL
5.2M!
500K! LATVIA
1.2M!
3.2M!
36M!
2.4M!
LITHUANIA
DENMARK
7.0M! ROMANIA
1.4M! ALBANIA
4.4M! GREECE
We Are Social • Sources: US Census Bureau, Facebook, VKontakte
EUROPE
TOTAL 293M!
3.0M! BULGARIA
CYPRUS
560K!
wearesocial.sg • @wearesocialsg • 50
51. TIME SPENT ON SOCIAL MEDIA
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
1.3!
1.3!
GERMANY
SPAIN
NETHERLANDS
1.6!
UK
1.4!
1.6!
POLAND
We Are Social • Source: GlobalWebIndex
SWEDEN
1.7!
IRELAND
RUSSIA
ITALY
1.5!
1.7!
FRANCE
1.9!
2.0!
FEB
2014
wearesocial.sg • @wearesocialsg • 51
52. FEB
2014
MOBILE SUBSCRIPTION PENETRATION
110%!
ICELAND
SWEDEN
128%!
NORWAY
177%! FINLAND
121%!
184%! RUSSIA
164%! ESTONIA
UNITED
KINGDOM
IRELAND
NETHERLANDS
BELGIUM
FRANCE
117%!
123%!
109%!
GERMANY
133%!
165%!
AUSTRIA
114%!
118%!
SPAIN
ITALY
158%!
133%! UKRAINE
CZECH REP.
HUNGARY
117%!
126%!
SERBIA
PORTUGAL
111%! BELARUS
132%! POLAND
128%!
131%!
SWITZERLAND
106%! LATVIA
142%!
119%!
130%!
103%!
LITHUANIA
DENMARK
104%! ROMANIA
EUROPE
AVERAGE 139%!
154%! BULGARIA
116%! ALBANIA
124%! GREECE
We Are Social • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions.
CYPRUS
96%!
wearesocial.sg • @wearesocialsg • 52
53. We Are Social • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions.
132%!
131%!
131%!
130%!
128%!
128%!
126%!
124%!
123%!
121%!
119%!
118%!
117%!
117%!
116%!
114%!
113%!
113%!
111%!
111%!
111%!
110%!
109%!
107%!
106%!
104%!
103%!
POLAND
MALTA
SWITZERLAND
UNITED KINGDOM
SWEDEN
CZECH REPUBLIC
SERBIA
GREECE
BELGIUM
NORWAY
DENMARK
SPAIN
NETHERLANDS
HUNGARY
ALBANIA
PORTUGAL
MOLDOVA
SLOVENIA
CROATIA
SLOVAKIA
BELARUS
ICELAND
FRANCE
MACEDONIA
LATVIA
ROMANIA
IRELAND
BOSNIA & HERZEGOVINA
86%!
96%!
133%!
GERMANY
139%!
133%!
CYPRUS
148%!
154%!
142%!
UKRAINE
EUROPEAN AVERAGE
LITHUANIA
LUXEMBOURG
BULGARIA
158%!
164%!
ESTONIA
172%!
165%!
ITALY
184%!
177%!
AUSTRIA
MONTENEGRO
FINLAND
RUSSIA
FEB
2014
MOBILE SUBSCRIPTION PENETRATION
GLOBAL AVERAGE: 93%
wearesocial.sg • @wearesocialsg • 53
54. FEB
2014
MOBILE SUBSCRIPTIONS IN EUROPE
346K!
ICELAND
SWEDEN
12M!
NORWAY
9.3M! FINLAND
5.7M!
262M! RUSSIA
2.1M! ESTONIA
UNITED
KINGDOM
IRELAND
NETHERLANDS
BELGIUM
FRANCE
72M!
20M!
13M!
108M!
13M!
10M!
14M!
AUSTRIA
56M!
SPAIN
ITALY
97M!
59M! UKRAINE
CZECH REP.
HUNGARY
12M!
9.1M!
SERBIA
PORTUGAL
12M!
11M! BELARUS
51M! POLAND
GERMANY
SWITZERLAND
2.3M! LATVIA
5.0M!
6.6M!
82M!
4.9M!
LITHUANIA
DENMARK
23M! ROMANIA
EUROPE
TOTAL 1.03B!
11M! BULGARIA
3.5M! ALBANIA
13M! GREECE
We Are Social • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions.
CYPRUS
1.1M!
wearesocial.sg • @wearesocialsg • 54
55. FEB
2014
MOBILE BROADBAND PENETRATION
71%!
ICELAND
SWEDEN
101%!
NORWAY
106%! FINLAND
84%!
53%! RUSSIA
73%! ESTONIA
UNITED
KINGDOM
IRELAND
NETHERLANDS
BELGIUM
FRANCE
61%!
34%!
52%!
41%!
44%!
41%!
56%!
AUSTRIA
53%!
SPAIN
ITALY
52%!
6%! UKRAINE
CZECH REP.
HUNGARY
23%!
40%!
SERBIA
PORTUGAL
32%!
33%! BELARUS
49%! POLAND
GERMANY
SWITZERLAND
52%! LATVIA
9%!
87%!
72%!
64%!
LITHUANIA
DENMARK
24%! ROMANIA
EUROPE
AVERAGE 48%!
41%! BULGARIA
18%! ALBANIA
44%! GREECE
We Are Social • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.
CYPRUS
33%!
wearesocial.sg • @wearesocialsg • 55
56. 11%!
71%!
ICELAND
52%!
52%!
ITALY
LATVIA
41%!
40%!
BULGARIA
SERBIA
We Are Social • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.
33%!
33%!
32%!
CYPRUS
BELARUS
PORTUGAL
22%!
MACEDONIA
9%!
6%!
5%!
BOSNIA & HERZEGOVINA
LITHUANIA
UKRAINE
MOLDOVA
18%!
23%!
HUNGARY
ALBANIA
24%!
ROMANIA
27%!
34%!
BELGIUM
MONTENEGRO
35%!
SLOVAKIA
37%!
41%!
SWITZERLAND
SLOVENIA
41%!
44%!
CZECH REPUBLIC
GERMANY
44%!
GREECE
48%!
52%!
FRANCE
EUROPEAN AVERAGE
52%!
CROATIA
49%!
53%!
SPAIN
POLAND
53%!
56%!
AUSTRIA
RUSSIA
57%!
MALTA
NETHERLANDS
61%!
72%!
UNITED KINGDOM
IRELAND
72%!
LUXEMBOURG
64%!
73%!
ESTONIA
NORWAY
DENMARK
SWEDEN
FINLAND
84%!
87%!
101%!
106%!
FEB
2014
MOBILE BROADBAND PENETRATION
GLOBAL AVERAGE: 21%
wearesocial.sg • @wearesocialsg • 56
57. FEB
2014
MOBILE BROADBAND SUBSCRIPTIONS
225K!
ICELAND
SWEDEN
9.2M!
NORWAY
5.6M! FINLAND
4.0M!
75M! RUSSIA
925K! ESTONIA
UNITED
KINGDOM
IRELAND
NETHERLANDS
BELGIUM
FRANCE
10M!
GERMANY
33M!
3.5M!
34M!
4.5M!
3.3M!
4.6M!
SWITZERLAND
AUSTRIA
3.2M! BELARUS
19M! POLAND
25M!
SPAIN
ITALY
32M!
2.5M! UKRAINE
CZECH REP.
HUNGARY
2.3M!
2.9M!
SERBIA
PORTUGAL
3.5M!
1.1M! LATVIA
301K!
4.9M!
45M!
3.0M!
LITHUANIA
DENMARK
5.2M! ROMANIA
EUROPE
TOTAL 354M!
2.8M! BULGARIA
553K! ALBANIA
4.8M! GREECE
We Are Social • Sources: International Telecoms Union. Figures represent active subscriptions.
CYPRUS
384K!
wearesocial.sg • @wearesocialsg • 57
58. FEB
2014
MOBILE SOCIAL PENETRATION (MAU)
53%!
ICELAND
SWEDEN
48%!
NORWAY
35%! FINLAND
55%!
11%! RUSSIA
27%! ESTONIA
UNITED
KINGDOM
IRELAND
NETHERLANDS
BELGIUM
FRANCE
44%!
36%!
30%!
27%!
24%!
35%!
32%!
AUSTRIA
33%!
SPAIN
ITALY
32%!
9%! UKRAINE
CZECH REP.
HUNGARY
30%!
33%!
SERBIA
PORTUGAL
30%!
8%! BELARUS
19%! POLAND
GERMANY
SWITZERLAND
14%! LATVIA
20%!
47%!
47%!
42%!
LITHUANIA
DENMARK
21%! ROMANIA
EUROPE
AVERAGE 26%!
24%! BULGARIA
33%! ALBANIA
26%! GREECE
We Are Social • Sources: US Census Bureau, Facebook, VKontakte, Roem.ru; active monthly user figures.
CYPRUS
48%!
wearesocial.sg • @wearesocialsg • 58
59. 47%!
DENMARK
We Are Social • Sources: US Census Bureau, Facebook, VKontakte, Roem.ru; active monthly user figures.
25%!
24%!
24%!
23%!
SLOVAKIA
BULGARIA
CZECH REPUBLIC
BOSNIA & HERZEGOVINA
MOLDOVA
BELARUS
UKRAINE
RUSSIA
LATVIA
POLAND
5%!
8%!
9%!
11%!
19%!
20%!
26%!
GREECE
LITHUANIA
26%!
SLOVENIA
21%!
26%!
EUROPEAN AVERAGE
ROMANIA
27%!
ESTONIA
29%!
CROATIA
27%!
30%!
PORTUGAL
GERMANY
30%!
32%!
MACEDONIA
HUNGARY
32%!
AUSTRIA
30%!
32%!
ITALY
FRANCE
33%!
SPAIN
31%!
33%!
ALBANIA
MONTENEGRO
33%!
35%!
FINLAND
SERBIA
35%!
36%!
SWITZERLAND
BELGIUM
39%!
42%!
IRELAND
LUXEMBOURG
42%!
MALTA
44%!
47%!
UNITED KINGDOM
NETHERLANDS
48%!
CYPRUS
14%!
48%!
SWEDEN
ICELAND
NORWAY
53%!
55%!
FEB
2014
MOBILE SOCIAL PENETRATION (MAU)
wearesocial.sg • @wearesocialsg • 59
60. FEB
2014
ACTIVE MOBILE SOCIAL USERS (MAU)
166K!
ICELAND
SWEDEN
4.4M!
NORWAY
1.8M! FINLAND
2.6M!
16M! RUSSIA
340K! ESTONIA
UNITED
KINGDOM
IRELAND
NETHERLANDS
BELGIUM
FRANCE
7.4M!
GERMANY
22M!
3.8M!
20M!
2.6M!
AUSTRIA
15M!
SPAIN
ITALY
20M!
4.1M! UKRAINE
CZECH REP.
HUNGARY
3.0M!
2.4M!
SERBIA
PORTUGAL
3.2M!
744K! BELARUS
7.2M! POLAND
2.4M!
2.8M!
SWITZERLAND
300K! LATVIA
720K!
2.6M!
30M!
2.0M!
LITHUANIA
DENMARK
4.6M! ROMANIA
980K! ALBANIA
2.8M! GREECE
We Are Social • Sources: Facebook, VKontakte, Roem.ru
EUROPE
TOTAL 194M!
1.7M! BULGARIA
CYPRUS
560K!
wearesocial.sg • @wearesocialsg • 60
63. FEB
2014
ALBANIA: SNAPSHOT
3,011,405
52%
48%
TOTAL POPULATION
URBAN
RURAL
1,641,241
INTERNET USERS
1,360,000
ACTIVE FACEBOOK USERS
3,500,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
55%
INTERNET PENETRATION
45%
FACEBOOK PENETRATION
116%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 63
64. FEB
2014
ALBANIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
553K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
18%
We Are Social • Sources: US Census Bureau, ITU, Facebook
980K
33%
wearesocial.sg • @wearesocialsg • 64
65. FEB
2014
ALBANIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
90%
We Are Social • Source: GSMA Intelligence
10%
9%
wearesocial.sg • @wearesocialsg • 65
68. FEB
2014
AUSTRIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
48%
90%
80%
30%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 68
69. FEB
2014
AUSTRIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
4.6M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
56%
We Are Social • Sources: US Census Bureau, ITU, Facebook
2.6M
32%
wearesocial.sg • @wearesocialsg • 69
70. FEB
2014
AUSTRIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
27%
We Are Social • Source: GSMA Intelligence
73%
64%
wearesocial.sg • @wearesocialsg • 70
73. FEB
2014
BELARUS: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
3.2M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
33%
Facebook
We Are Social • Sources: US Census Bureau, ITU, extrapolated VKontake data
744K
8%
wearesocial.sg • @wearesocialsg • 73
74. FEB
2014
BELARUS: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
53%
We Are Social • Source: GSMA Intelligence
47%
23%
wearesocial.sg • @wearesocialsg • 74
76. FEB
2014
BELGIUM
10,444,268
97%
TOTAL POPULATION
URBAN
RURAL (3%)
8,559,449
INTERNET USERS
5,400,000
ACTIVE FACEBOOK USERS
12,880,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
82%
INTERNET PENETRATION
52%
FACEBOOK PENETRATION
123%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 76
77. FEB
2014
BELGIUM: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
34%
84%
66%
16%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 77
78. FEB
2014
BELGIUM: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
3.5M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
34%
We Are Social • Sources: US Census Bureau, ITU, Facebook
3.8M
36%
wearesocial.sg • @wearesocialsg • 78
79. FEB
2014
BELGIUM: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
49%
We Are Social • Source: GSMA Intelligence
51%
33%
wearesocial.sg • @wearesocialsg • 79
81. FEB
2014
BOSNIA & HERZEGOVINA (B&H)
3,875,723
49%
51%
TOTAL POPULATION
URBAN
RURAL
2,535,356
INTERNET USERS
1,540,000
ACTIVE FACEBOOK USERS
3,352,331
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
65%
INTERNET PENETRATION
40%
FACEBOOK PENETRATION
86%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 81
82. FEB
2014
B&H: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
422K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
11%
We Are Social • Sources: US Census Bureau, ITU, Facebook
880K
23%
wearesocial.sg • @wearesocialsg • 82
83. FEB
2014
B&H: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
84%
We Are Social • Source: GSMA Intelligence
16%
19%
wearesocial.sg • @wearesocialsg • 83
86. FEB
2014
BULGARIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
2.8M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
41%
We Are Social • Sources: US Census Bureau, ITU, Facebook
1.7M
24%
wearesocial.sg • @wearesocialsg • 86
87. FEB
2014
BULGARIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
38%
We Are Social • Source: GSMA Intelligence
62%
33%
wearesocial.sg • @wearesocialsg • 87
90. FEB
2014
CROATIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
2.3M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
52%
We Are Social • Sources: US Census Bureau, ITU, Facebook
1.3M
29%
wearesocial.sg • @wearesocialsg • 90
91. FEB
2014
CROATIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
59%
We Are Social • Source: GSMA Intelligence
41%
33%
wearesocial.sg • @wearesocialsg • 91
94. FEB
2014
BELARUS: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
384K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
33%
We Are Social • Sources: US Census Bureau, ITU, Facebook
560K
48%
wearesocial.sg • @wearesocialsg • 94
95. FEB
2014
CYPRUS: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
59%
We Are Social • Source: GSMA Intelligence
41%
52%
wearesocial.sg • @wearesocialsg • 95
97. FEB
2014
CZECH REPUBLIC
10,162,921
74%
26%
TOTAL POPULATION
URBAN
RURAL
7,632,975
INTERNET USERS
4,200,000
ACTIVE FACEBOOK USERS
12,973,080
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
75%
INTERNET PENETRATION
41%
FACEBOOK PENETRATION
128%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 97
98. FEB
2014
CZECH REP.: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
42%
91%
77%
30%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 98
99. FEB
2014
CZECH REP.: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
4.5M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
44%
We Are Social • Sources: US Census Bureau, ITU, Facebook
2.4M
24%
wearesocial.sg • @wearesocialsg • 99
100. FEB
2014
CZECH REP.: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
42%
We Are Social • Source: GSMA Intelligence
58%
28%
wearesocial.sg • @wearesocialsg • 100
103. FEB
2014
DENMARK: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
59%
86%
76%
31%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 103
104. FEB
2014
DENMARK: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
4.9M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
87%
We Are Social • Sources: US Census Bureau, ITU, Facebook
2.6M
47%
wearesocial.sg • @wearesocialsg • 104
105. FEB
2014
DENMARK: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
14%
We Are Social • Source: GSMA Intelligence
86%
61%
wearesocial.sg • @wearesocialsg • 105
108. FEB
2014
ESTONIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
925K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
73%
We Are Social • Sources: US Census Bureau, ITU, Facebook
340K
27%
wearesocial.sg • @wearesocialsg • 108
109. FEB
2014
ESTONIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
37%
We Are Social • Source: GSMA Intelligence
63%
41%
wearesocial.sg • @wearesocialsg • 109
112. FEB
2014
FINLAND: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
45%
92%
81%
26%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 112
113. FEB
2014
FINLAND: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
5.6M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
106%
We Are Social • Sources: US Census Bureau, ITU, Facebook
1.8M
35%
wearesocial.sg • @wearesocialsg • 113
114. FEB
2014
FINLAND: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
10%
We Are Social • Source: GSMA Intelligence
90%
61%
wearesocial.sg • @wearesocialsg • 114
116. FEB
2014
FRANCE: DATA SNAPSHOT
65,951,611
85%
15%
TOTAL POPULATION
URBAN
RURAL
54,473,474
INTERNET USERS
28,000,000
ACTIVE FACEBOOK USERS
83%
INTERNET PENETRATION
42%
FACEBOOK PENETRATION
72,180,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
109%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 116
117. FEB
2014
FRANCE: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 08M
51%
1H 21M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 117
118. FEB
2014
FRANCE: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
69%
1H 41M
44%
12%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 118
119. FEB
2014
FRANCE: SOCIAL MEDIA USE
84%
ANY SOCIAL
NETWORK
49%
75%
FACEBOOK
GOOGLE+
TWITTER
COPAINS D'AVANT
VIADEO
40%
37%
11%
26%
9%
22%
2%
14%
3%
We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 119
120. FEB
2014
FRANCE: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
42%
88%
74%
26%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 120
121. FEB
2014
FRANCE: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
34.2M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
52%
We Are Social • Sources: US Census Bureau, ITU, Facebook
20.0M
30%
wearesocial.sg • @wearesocialsg • 121
122. FEB
2014
FRANCE: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
26%
We Are Social • Source: GSMA Intelligence
74%
52%
wearesocial.sg • @wearesocialsg • 122
124. FEB
2014
GERMANY: DATA SNAPSHOT
81,147,265
74%
26%
TOTAL POPULATION
URBAN
RURAL
68,296,919
INTERNET USERS
28,000,000
ACTIVE FACEBOOK USERS
84%
INTERNET PENETRATION
35%
FACEBOOK PENETRATION
107,700,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
133%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 124
125. FEB
2014
GERMANY: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 44M
60%
1H 33M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 125
126. FEB
2014
GERMANY: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
64%
1H 17M
49%
13%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 126
127. FEB
2014
GERMANY: SOCIAL MEDIA USE
76%
ANY SOCIAL
NETWORK
43%
67%
FACEBOOK
GOOGLE+
TWITTER
MYSPACE
STUDIVZ
38%
35%
7%
21%
6%
9%
1%
8%
1%
We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 127
128. FEB
2014
GERMANY: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
40%
88%
76%
32%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 128
129. FEB
2014
GERMANY: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
33.3M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
41%
We Are Social • Sources: US Census Bureau, ITU, Facebook
22.0M
27%
wearesocial.sg • @wearesocialsg • 129
130. FEB
2014
GERMANY: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
53%
We Are Social • Source: GSMA Intelligence
47%
46%
wearesocial.sg • @wearesocialsg • 130
133. FEB
2014
GREECE: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
33%
94%
85%
32%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 133
134. FEB
2014
GREECE: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
4.8M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
44%
We Are Social • Sources: US Census Bureau, ITU, Facebook
2.8M
26%
wearesocial.sg • @wearesocialsg • 134
135. FEB
2014
GREECE: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
69%
We Are Social • Source: GSMA Intelligence
31%
45%
wearesocial.sg • @wearesocialsg • 135
138. FEB
2014
HUNGARY: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
34%
82%
75%
24%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 138
139. FEB
2014
HUNGARY: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
2.3M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
23%
We Are Social • Sources: US Census Bureau, ITU, Facebook
3.0M
30%
wearesocial.sg • @wearesocialsg • 139
140. FEB
2014
HUNGARY: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
48%
We Are Social • Source: GSMA Intelligence
52%
41%
wearesocial.sg • @wearesocialsg • 140
143. FEB
2014
ICELAND: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
225K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
71%
We Are Social • Sources: US Census Bureau, ITU, Facebook
166K
53%
wearesocial.sg • @wearesocialsg • 143
144. FEB
2014
ICELAND: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
41%
We Are Social • Source: GSMA Intelligence
59%
51%
wearesocial.sg • @wearesocialsg • 144
147. FEB
2014
IRELAND: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 40M
59%
1H 52M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 147
148. FEB
2014
IRELAND: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
71%
1H 40M
51%
12%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 148
149. FEB
2014
IRELAND: SOCIAL MEDIA USE
91%
ANY SOCIAL
NETWORK
61%
83%
FACEBOOK
51%
55%
GOOGLE+
19%
42%
TWITTER
18%
33%
LINKEDIN
PINTEREST
13%
19%
7%
We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 149
150. FEB
2014
IRELAND: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
57%
91%
83%
44%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 150
151. FEB
2014
IRELAND: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
3.0M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
64%
We Are Social • Sources: US Census Bureau, ITU, Facebook
2.0M
42%
wearesocial.sg • @wearesocialsg • 151
152. FEB
2014
IRELAND: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
59%
We Are Social • Source: GSMA Intelligence
41%
51%
wearesocial.sg • @wearesocialsg • 152
154. FEB
2014
ITALY: DATA SNAPSHOT
61,482,297
68%
32%
TOTAL POPULATION
URBAN
RURAL
35,531,527
INTERNET USERS
26,000,000
ACTIVE FACEBOOK USERS
58%
INTERNET PENETRATION
42%
FACEBOOK PENETRATION
97,226,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
158%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 154
155. FEB
2014
ITALY: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 41M
47%
2H 13M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 155
156. FEB
2014
ITALY: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
52%
2H 00M
46%
17%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 156
157. FEB
2014
ITALY: SOCIAL MEDIA USE
91%
ANY SOCIAL
NETWORK
54%
82%
FACEBOOK
43%
54%
GOOGLE+
18%
41%
TWITTER
LINKEDIN
INSTAGRAM
16%
21%
5%
20%
9%
We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 157
158. FEB
2014
ITALY: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
41%
92%
84%
30%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 158
159. FEB
2014
ITALY: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
31.7M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
52%
We Are Social • Sources: US Census Bureau, ITU, Facebook
19.8M
32%
wearesocial.sg • @wearesocialsg • 159
160. FEB
2014
ITALY: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
79%
We Are Social • Source: GSMA Intelligence
21%
52%
wearesocial.sg • @wearesocialsg • 160
163. FEB
2014
LATVIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
1.1M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
52%
We Are Social • Sources: US Census Bureau, ITU, Facebook
300K
14%
wearesocial.sg • @wearesocialsg • 163
164. FEB
2014
LATVIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
41%
We Are Social • Source: GSMA Intelligence
59%
38%
wearesocial.sg • @wearesocialsg • 164
167. FEB
2014
LITHUANIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
301K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
9%
We Are Social • Sources: US Census Bureau, ITU, Facebook
720K
20%
wearesocial.sg • @wearesocialsg • 167
168. FEB
2014
LITHUANIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
56%
We Are Social • Source: GSMA Intelligence
44%
33%
wearesocial.sg • @wearesocialsg • 168
171. FEB
2014
LUXEMBOURG: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
369K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
72%
We Are Social • Sources: US Census Bureau, ITU, Facebook
200K
39%
wearesocial.sg • @wearesocialsg • 171
172. FEB
2014
LUXEMBOURG: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
41%
We Are Social • Source: GSMA Intelligence
59%
64%
wearesocial.sg • @wearesocialsg • 172
175. FEB
2014
MACEDONIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
450K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
22%
We Are Social • Sources: US Census Bureau, ITU, Facebook
660K
32%
wearesocial.sg • @wearesocialsg • 175
176. FEB
2014
MACEDONIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
61%
We Are Social • Source: GSMA Intelligence
39%
23%
wearesocial.sg • @wearesocialsg • 176
178. FEB
2014
MALTA
411,277
95%
TOTAL POPULATION
URBAN
286,885
INTERNET USERS
240,000
ACTIVE FACEBOOK USERS
539,500
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
RURAL (5%)
70%
INTERNET PENETRATION
58%
FACEBOOK PENETRATION
131%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 178
179. FEB
2014
MALTA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
236K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
57%
We Are Social • Sources: US Census Bureau, ITU, Facebook
174K
42%
wearesocial.sg • @wearesocialsg • 179
180. FEB
2014
MALTA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
81%
We Are Social • Source: GSMA Intelligence
19%
43%
wearesocial.sg • @wearesocialsg • 180
183. FEB
2014
MOLDOVA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
185K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
5%
We Are Social • Sources: US Census Bureau, ITU, Facebook
184K
5%
wearesocial.sg • @wearesocialsg • 183
184. FEB
2014
MOLDOVA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
75%
We Are Social • Source: GSMA Intelligence
25%
35%
wearesocial.sg • @wearesocialsg • 184
187. FEB
2014
MONTENEGRO: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
177K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
27%
We Are Social • Sources: US Census Bureau, ITU, Facebook
200K
31%
wearesocial.sg • @wearesocialsg • 187
188. FEB
2014
MONTENEGRO: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
69%
We Are Social • Source: GSMA Intelligence
31%
23%
wearesocial.sg • @wearesocialsg • 188
191. FEB
2014
NETHERLANDS: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 44M
66%
1H 26M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 191
192. FEB
2014
NETHERLANDS: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
78%
1H 20M
44%
7%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 192
193. FEB
2014
NETHERLANDS: SOCIAL MEDIA USE
84%
ANY SOCIAL
NETWORK
48%
77%
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
HYVES
41%
35%
8%
31%
12%
26%
9%
20%
2%
We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 193
194. FEB
2014
NETHERLANDS: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
52%
81%
74%
18%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 194
195. FEB
2014
NETHERLANDS: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
10.2M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
61%
We Are Social • Sources: US Census Bureau, ITU, Facebook
7.4M
44%
wearesocial.sg • @wearesocialsg • 195
196. FEB
2014
NETHERLANDS: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
38%
We Are Social • Source: GSMA Intelligence
62%
52%
wearesocial.sg • @wearesocialsg • 196
198. FEB
2014
NORWAY: SNAPSHOT
4,722,701
79%
21%
TOTAL POPULATION
URBAN
RURAL
4,471,907
INTERNET USERS
3,000,000
ACTIVE FACEBOOK USERS
5,732,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
95%
INTERNET PENETRATION
64%
FACEBOOK PENETRATION
121%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 198
199. FEB
2014
NORWAY: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
68%
84%
68%
33%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 199
200. FEB
2014
NORWAY: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
4.0M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
84%
We Are Social • Sources: US Census Bureau, ITU, Facebook
2.6M
55%
wearesocial.sg • @wearesocialsg • 200
201. FEB
2014
NORWAY: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
24%
We Are Social • Source: GSMA Intelligence
76%
50%
wearesocial.sg • @wearesocialsg • 201
203. FEB
2014
POLAND: DATA SNAPSHOT
38,383,809
61%
39%
TOTAL POPULATION
URBAN
RURAL
24,969,935
INTERNET USERS
12,000,000
ACTIVE FACEBOOK USERS
65%
INTERNET PENETRATION
31%
FACEBOOK PENETRATION
50,840,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
132%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 203
204. FEB
2014
POLAND: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 50M
44%
1H 48M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 204
205. FEB
2014
POLAND: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
59%
1H 38M
32%
14%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 205
206. FEB
2014
POLAND: SOCIAL MEDIA USE
91%
ANY SOCIAL
NETWORK
70%
81%
FACEBOOK
60%
53%
NASZAKLASA
21%
49%
GOOGLE+
TWITTER
BADOO
27%
22%
10%
13%
5%
We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 206
207. FEB
2014
POLAND: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
35%
90%
78%
28%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 207
208. FEB
2014
POLAND: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
18.9M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
49%
We Are Social • Sources: US Census Bureau, ITU, Facebook
7.2M
19%
wearesocial.sg • @wearesocialsg • 208
209. FEB
2014
POLAND: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
54%
We Are Social • Source: GSMA Intelligence
46%
44%
wearesocial.sg • @wearesocialsg • 209
212. FEB
2014
PORTUGAL: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
32%
90%
79%
21%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 212
213. FEB
2014
PORTUGAL: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
3.5M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
32%
We Are Social • Sources: US Census Bureau, ITU, Facebook
3.2M
30%
wearesocial.sg • @wearesocialsg • 213
214. FEB
2014
PORTUGAL: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
73%
We Are Social • Source: GSMA Intelligence
27%
59%
wearesocial.sg • @wearesocialsg • 214
217. FEB
2014
ROMANIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
28%
90%
84%
34%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 217
218. FEB
2014
ROMANIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
5.2M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
24%
We Are Social • Sources: US Census Bureau, ITU, Facebook
4.6M
21%
wearesocial.sg • @wearesocialsg • 218
219. FEB
2014
ROMANIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
70%
We Are Social • Source: GSMA Intelligence
30%
37%
wearesocial.sg • @wearesocialsg • 219
221. FEB
2014
RUSSIA: DATA SNAPSHOT
142,500,482
73%
27%
TOTAL POPULATION
URBAN
RURAL
75,926,004
INTERNET USERS
46,800,000
ACTIVE VKONTAKTE USERS
53%
INTERNET PENETRATION
33%
VKONTAKTE PENETRATION
261,886,329
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU
184%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 221
222. FEB
2014
RUSSIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 45M
37%
1H 26M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 222
223. FEB
2014
RUSSIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
50%
1H 56M
44%
11%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 223
224. FEB
2014
RUSSIA: SOCIAL MEDIA USE
93%
ANY SOCIAL
NETWORK
73%
74%
VKONTAKTE
51%
66%
FACEBOOK
34%
65%
ODNOKLASSNIKI
39%
52%
GOOGLE+
TWITTER
23%
37%
16%
We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 224
225. FEB
2014
RUSSIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
36%
93%
82%
39%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 225
226. FEB
2014
RUSSIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
75.3M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
53%
Facebook
We Are Social • Sources: US Census Bureau, ITU, extrapolated VKontake data
15.8M
11%
wearesocial.sg • @wearesocialsg • 226
227. FEB
2014
RUSSIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
84%
We Are Social • Source: GSMA Intelligence
16%
20%
wearesocial.sg • @wearesocialsg • 227
230. FEB
2014
SERBIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
2.9M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
40%
We Are Social • Sources: US Census Bureau, ITU, Facebook
2.4M
33%
wearesocial.sg • @wearesocialsg • 230
231. FEB
2014
SERBIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
66%
We Are Social • Source: GSMA Intelligence
34%
19%
wearesocial.sg • @wearesocialsg • 231
234. FEB
2014
SLOVAKIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
46%
88%
84%
30%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 234
235. FEB
2014
SLOVAKIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
1.9M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
35%
We Are Social • Sources: US Census Bureau, ITU, Facebook
1.4M
25%
wearesocial.sg • @wearesocialsg • 235
236. FEB
2014
SLOVAKIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
51%
We Are Social • Source: GSMA Intelligence
49%
37%
wearesocial.sg • @wearesocialsg • 236
239. FEB
2014
SLOVENIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
741K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
37%
We Are Social • Sources: US Census Bureau, ITU, Facebook
520K
26%
wearesocial.sg • @wearesocialsg • 239
240. FEB
2014
SLOVENIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
29%
We Are Social • Source: GSMA Intelligence
71%
48%
wearesocial.sg • @wearesocialsg • 240
243. FEB
2014
SPAIN: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 59M
61%
1H 45M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 243
244. FEB
2014
SPAIN: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
66%
1H 28M
44%
11%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 244
245. FEB
2014
SPAIN: SOCIAL MEDIA USE
93%
ANY SOCIAL
NETWORK
57%
87%
FACEBOOK
48%
57%
GOOGLE+
14%
54%
TWITTER
TUENTI
LINKEDIN
23%
29%
4%
26%
9%
We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 245
246. FEB
2014
SPAIN: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
55%
89%
80%
25%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 246
247. FEB
2014
SPAIN: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
25.0M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
53%
We Are Social • Sources: US Census Bureau, ITU, Facebook
15.4M
33%
wearesocial.sg • @wearesocialsg • 247
248. FEB
2014
SPAIN: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
33%
We Are Social • Source: GSMA Intelligence
67%
56%
wearesocial.sg • @wearesocialsg • 248
251. FEB
2014
SWEDEN: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 10M
73%
1H 25M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 251
252. FEB
2014
SWEDEN: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
80%
1H 25M
46%
11%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 252
253. FEB
2014
SWEDEN: SOCIAL MEDIA USE
85%
ANY SOCIAL
NETWORK
54%
79%
FACEBOOK
GOOGLE+
TWITTER
INSTAGRAM
LINKEDIN
45%
40%
10%
28%
9%
26%
12%
19%
4%
We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 253
254. FEB
2014
SWEDEN: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
63%
92%
79%
33%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 254
255. FEB
2014
SWEDEN: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
9.2M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
101%
We Are Social • Sources: US Census Bureau, ITU, Facebook
4.4M
48%
wearesocial.sg • @wearesocialsg • 255
256. FEB
2014
SWEDEN: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
34%
We Are Social • Source: GSMA Intelligence
66%
76%
wearesocial.sg • @wearesocialsg • 256
259. FEB
2014
SWITZERLAND: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
54%
92%
81%
36%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 259
260. FEB
2014
SWITZERLAND: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
3.3M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
41%
We Are Social • Sources: US Census Bureau, ITU, Facebook
2.8M
35%
wearesocial.sg • @wearesocialsg • 260
261. FEB
2014
SWITZERLAND: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
38%
We Are Social • Source: GSMA Intelligence
62%
56%
wearesocial.sg • @wearesocialsg • 261
264. FEB
2014
UKRAINE: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
14%
93%
85%
44%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 264
265. FEB
2014
UKRAINE: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
2.5M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
6%
Facebook
We Are Social • Sources: US Census Bureau, ITU, extrapolated VKontake data
4.1M
9%
wearesocial.sg • @wearesocialsg • 265
266. FEB
2014
UKRAINE: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
92%
We Are Social • Source: GSMA Intelligence
8%
4%
wearesocial.sg • @wearesocialsg • 266
268. FEB
2014
UK: DATA SNAPSHOT
63,395,574
80%
20%
TOTAL POPULATION
URBAN
RURAL
54,861,245
INTERNET USERS
36,000,000
ACTIVE FACEBOOK USERS
87%
INTERNET PENETRATION
57%
FACEBOOK PENETRATION
82,109,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
130%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 268
269. FEB
2014
UK: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 06M
62%
1H 34M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 269