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Everything is changing
The whole world is            down
                     upside
And just like you....
...this   guy is wondering....


                           4
....how did   Google
become the fastest
growing company in
the history of the
world?? and how can I
learn from them?     5
Or in other words:



                     6
What Would Google Do??
...


And what should I do?
                        7
Book Review
Summarized for DSM
The new   rules
rules

    new way of doing
It is a
business suitable for any
 company   anywhere!
rules
rules
New Relationship
rules
New Relationship      New Pu blicness
rules
New Relationship         New Pu blicness



                               y
                   N ew Econom
rules
New Relationship         New Pu blicness



                               y
                   N ew Econom

                       New business reality
rules
New Relationship         New Pu blicness



                               y
                   N ew Econom

                       New business reality



                        Ne w Attitude
rules
New Relationship         New Pu blicness

                    New So
                                 ciety
                               y
                   N ew Econom

                       New business reality



                        Ne w Attitude
rules
New Relationship              New Pu blicness
                    e
            itectur
    New Arch             New So
                                      ciety
                                    y
                        N ew Econom

                            New business reality



                             Ne w Attitude
rules
New Relationship              New Pu blicness
                    e
            itectur
    New Arch             New So
                                      ciety
   New Ethic            N ew Econom
                                    y


                            New business reality



                             Ne w Attitude
rules
New Relationship                 New Pu blicness
                    e
            itectur
    New Arch                New So
                                         ciety
   New Ethic               N ew Econom
                                       y


                               New business reality


         New Imperatives
                                Ne w Attitude
rules
New Relationship                  New Pu blicness
                     e
             itectur
     New Arch                New So
                                          ciety
   New Ethic                N ew Econom
                                        y


                                New business reality
New Speed

          New Imperatives
                                 Ne w Attitude
New relationship




Give the people control, they will use it to your
advantage
New relationship




Your worst
customer is your
best friend



                    14
New relationship

                   tom er
           est  cus
     our b         er
               artn
    Y
        o ur p
     is y
New relationship

                 Dell




       Click the picture for the story behind
itecture
       Arch
 New



              do b
                  est
          you
Do what
               the r
                     est
and l
      ink   to
New architecture




Be a   PLATFORM
New architecture




Be a   PLATFORM
New publicness


If you’re not
searchable, you
won’t be found
New publicness




Life is public, so is business
New publicness




Your customers are your ad   agency
New economy

Small is the new big




    M A LL
  S                    Big
New Attitude


      “There is an
      inverse relation
      between   control
      and   trust”
New Attitude


            t ! !
         a n inverse
               “There is an


      r t                     relation


   p o         between   control
                     trust”
I m            and
New business reality




 Middle men are
    doomed
New business reality




Free is a business model
New Attitude

 Trust the
 people
New Attitude



 Listen
New ethic   Make mistakes well




                             28
New ethic


Live is a Beta
New ethic

Be transparent
New ethic

Collaborate
New speed


              Answers
                 are
            instantaneous
New Imperatives
                  Innovation
New Imperatives
                  Innovation


   Enable
New Imperatives
                    Innovation


   Enable


                  Encourage
New Imperatives
                    Innovation


   Enable                        Protect


                  Encourage
New speed   Mobs / communities
                    form in flash
But most important:
New imperatives




                  Get out of the way!!
And remember....
What Would Google Do, Book Summary
We don’t
see things as
they are, we
see them as
we are...
Want to know in detail what Google
            would do?

Buy the book ‘What Would Google Do’ by
            Jeff Jarvis here

Mail your questions / comments and here

           Steven Zwerink (@szwerink)
         Consultant at DSM Product Launch
                 September 2009

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What Would Google Do, Book Summary