Mobile Game Development

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Lessons from developing Jelly Splash, hit puzzle game from Wooga: multiplatform mobile strategy, using analytics to inform decisions, doing QA without testers. A talk originally given at CodeFest 2014 in Novosibirsk.

Technologie Unterhaltung & Humor

Krzysztof Szafranek
Mobile Game
Development
Wooga
@szafranek

Кжыштоф
Шафранек
Roche Nokia Wooga
2001 2005 2009 2012
Web

Mul>-‐pla@orm strategy
QA without testers
Data-‐driven design

0
50
100
150
200
2012 2013
Indexed Downloads
Android iOS
0
50
100
150
200
2012 2013
Indexed Revenue
Downloads App Revenue
Source: AppAnnie 2013 Retrospective

Objective C for Android
Native performance
Open Source

UIKit animation performance
Some tweaks required
Cocos Builder

1. Do you need an app
or responsive website?
Mileage may vary...

2. Which platforms do you
need to support?
Mileage may vary...

3. Can you deliver quality
user experience on all
supported platforms?
Mileage may vary...

HiPPO
Highest Paid Person’s Opinion
Sam Howzit, flickr

Analyst for every live game
Business Intelligence team
Open access to data

Demographics
Retention
Bookings (revenue)
New users

Errors
Session length
Engagement
Churn rate
Marketing effectiveness
...

GAME
CLIENTS
NGINXNGINXNGINX
LOAD
BALANCER
APACHE
KAFKA
EXASOL
DASHBOARDS
MYSQL
MAIL REPORTS

You can’t A/B test
your way out of bad design
www.dvdrewinder.com

PAIR PROGRAMMING
UNIT TESTS
INTEGRATION TESTS
CONTINUOUS BUILDS
INTERNAL RELEASE
STAGING
LIVE

CONTINUOUS BUILDS
INTEGRATION TESTS
UNIT TESTS
Jenkins

CONTINUOUS BUILDS
STAGING
INTERNAL RELEASE
LIVE

CONTINUOUS BUILDS
STAGING
INTERNAL RELEASE
LIVE
INTEGRATION TESTS
PAIR PROGRAMMING
UNIT TESTS

Do you really need an app?
Test, but move fast
Measure what’s useful
Thank you!
@szafranek
www.wooga.com

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Mobile Game Development

1. Krzysztof Szafranek Mobile Game Development Wooga @szafranek

2. Кжыштоф Шафранек Roche Nokia Wooga 2001 2005 2009 2012 Web

3. Na&ve development

9. Launched on 22. August 2013

10. Over 45 million installs

11. 3 million daily active users

12. 4 billion rounds played

13. 0.5 trillion seconds

14. 14k years

15. Mul>-‐pla@orm strategy QA without testers Data-‐driven design

16. Mul>-‐pla@orm

17.

18.

19. http://xkcd.com/1174/

20.

21. 0 50 100 150 200 2012 2013 Indexed Downloads Android iOS 0 50 100 150 200 2012 2013 Indexed Revenue Downloads App Revenue Source: AppAnnie 2013 Retrospective

22.

23.

24.

25. Objective C for Android Native performance Open Source

26.

27. UIKit animation performance Some tweaks required Cocos Builder

28. 1. Do you need an app or responsive website? Mileage may vary...

29. 2. Which platforms do you need to support? Mileage may vary...

30. 3. Can you deliver quality user experience on all supported platforms? Mileage may vary...

31. Data-‐driven

32. HiPPO Highest Paid Person’s Opinion Sam Howzit, flickr

33. Analyst for every live game Business Intelligence team Open access to data