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Mobile News A Case Study of  Yunnan Daily Press Group -- Liu Cheng and Axel Bruns [Course Reader pp.158-172] Presented By Jiayi Zhu (Synge) 3310945 in Chinese Newspaper Groups
Brief history of W orld  Sms market ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brief history of Chinese Sms market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value-added SMS Service in China ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Yunnan Daily press group
Why this case? ,[object Object],[object Object]
Main issues in the first phase of yndaily sms news service ,[object Object],[object Object],[object Object]
Problem s  with the mobile value-added services market in china Lack management experience and governance rules for  service providers  Illegal charges How Do They Charge fees? SPs calculate the fee mobile communications companies subscribers tell charge
I don’t believe you!!
Solusions ,[object Object],[object Object],[object Object]
Effects on yndaily press’s mobile news services ,[object Object]
Future possibilities of yndaily mobile news services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future strategy ,[object Object],[object Object],[object Object],[object Object]
Mobile News in Australia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course reader :  Mobile News in Chinese Newspaper Groups – A Case Study of Yunnan Daily Press Group pp.158-172 History of SMS Messaging:  http ://www.clearsms.com/blog/2008/3/5/history-of-sms- messaging.html Talking  A bout  M obile SMS  I mplementation  T echnologies and  V alue-added  S ervices: http://www.docin.com/p-47706951. html ChinaDaily Mobile News:  http ://www.chinadaily.com.cn/mobile / SMG partners with Shanghai Unicom for mobile TV service: http://www.cn-c114.net/576/a287317. html SMH mobile http://mobile.fairfax.com.au/smh/ News.com.au mobile: http:// m.news.com.au / Australia Network News: Mobile Version (ABC Radio Australia News): http :// australianetworknews.com /?mobile

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Mobile news presentation for online and mobile media

  • 1. Mobile News A Case Study of Yunnan Daily Press Group -- Liu Cheng and Axel Bruns [Course Reader pp.158-172] Presented By Jiayi Zhu (Synge) 3310945 in Chinese Newspaper Groups
  • 2.
  • 3.
  • 4.
  • 5. Case Study: Yunnan Daily press group
  • 6.
  • 7.
  • 8. Problem s with the mobile value-added services market in china Lack management experience and governance rules for service providers Illegal charges How Do They Charge fees? SPs calculate the fee mobile communications companies subscribers tell charge
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Course reader : Mobile News in Chinese Newspaper Groups – A Case Study of Yunnan Daily Press Group pp.158-172 History of SMS Messaging: http ://www.clearsms.com/blog/2008/3/5/history-of-sms- messaging.html Talking A bout M obile SMS I mplementation T echnologies and V alue-added S ervices: http://www.docin.com/p-47706951. html ChinaDaily Mobile News: http ://www.chinadaily.com.cn/mobile / SMG partners with Shanghai Unicom for mobile TV service: http://www.cn-c114.net/576/a287317. html SMH mobile http://mobile.fairfax.com.au/smh/ News.com.au mobile: http:// m.news.com.au / Australia Network News: Mobile Version (ABC Radio Australia News): http :// australianetworknews.com /?mobile