This webinar included: 1. Why small and large businesses need social media. 2. How to identify which social media channels are right for your business. 3. The best ways to target these social media channels. 4. How to measure social media success.

1. Targeting the Right
Social Media Channels
for Your Business - Webinar

2. If Marketing is Story Telling…
Then Social Media is Telling Your Story

3. “If you make customers unhappy in the
physical world, they might each tell 6
friends. If you make customers unhappy
on the internet, they can tell 6,000 friends.”
- Jeff Bezos, CEO at Amazon.com

4. 2012 Social Media
Marketing Report
How Marketers Are Using
Social Media to Grow
Their Business

5. 3,800 Marketers
Surveyed
Key Findings

6. Data
• 83% of marketers think SM is important for
their business

7. Most Asked Questions

8. #1 How do I measure Social
Media?

9. #2 How do I find
my target audience
with social media?

10. #3 What are the best ways to
engage people on social media?

11. Marketers want to know how to make
their marketing efforts more effective
on social media.

12. What’s Your Biggest
Marketing Challenge?

13. Benefits of Social Media

14. Understand Your Sales Funnel

15. Most Used Social Channels

16. Time Invested

17. 6 Hours per week
61% see lead generation

18. 11 hours or more
saw reduced costs

19. Lead Generation Takes Experience

20. 74% saw increase in traffic with
at least 6 hours of SM

21. Time to Reduce Marketing Expenses
60% found at least 6 hours beneficial

22. Practice Makes Perfection

23. B2B vs B2C

24. 90% of Consumers
Trust Peer Recommendations

25. Social Channels for Your
Business

26. Facebook

28. LinkedIn

29. Google+

30. Blogs

31. YouTube

32. Photo Sharing

33. Forums

34. Social Bookmarking

35. Geo-Location

36. Daily Deals

37. Patience is a Virtue

38. Key Factors For Success

39. Experience

40. Business Size

41. More experienced marketers at smaller
companies spend more time on social media.

42. Measuring
Social Media (ROI)

43. Step 1: Set Goals

44. Step 2: Engagement

45. Step 3: Opportunity to Convert

46. Step 4: Conversion

47. Step 5: Experiment

48. Analytics
Define
Control Measure
Improve Analyze

49. Approach social
media measurement
like a science
experiment.

50. Build a Brand not a Business

51. 3 Step Process to
Effective Social Media
Download this eBook and you will learn:
• How to properly set up your Facebook, Twitter, LinkedIn, and
Google+ accounts
• How to gain exposure for your social media accounts
• How to monitor your social media
• How to incorporate calls-to-action and landing pages to
improve social media conversion rates
Get your FREE DOWNLOAD

52. 3 Step Process to
Effective Social Media
Download this eBook and you will learn:
• How to properly set up your Facebook, Twitter, LinkedIn, and
Google+ accounts
• How to gain exposure for your social media accounts
• How to monitor your social media
• How to incorporate calls-to-action and landing pages to
improve social media conversion rates
Get your FREE DOWNLOAD