Mobile marketing has become integral to marketing strategies as 4 billion people now use mobile phones. Mobile ads can appear on smartphones, tablets and other devices in various formats tailored to each platform. The average American spends over 2 hours daily on their mobile device, mostly on social media, games and entertainment apps. Effective mobile marketing strategies include app-based marketing, in-game ads, QR codes, location-based ads, mobile search and display ads, SMS offers and mobile websites. Marketers have increasingly adopted mobile technologies, growing from 31% in 2011 to 73% in 2013 as the mobile advertising market grows rapidly.

1. MobileThe Future of Marketing
Mobile Marketing is a set of practices that enables organizations to
communicate and engage with their audience in an interactive and
relevant manner through any mobile device or network.
There are 6.8 billion people on the planet
Of those people, 4 billion use a mobile phone
Mobile Marketing has quickly become the most
integral part of the marketing mix landscape.
Mobile marketing consists of ads that appear on mobile smartphones,
tablets, or other mobile devices. Mobile marketing ad formats, customization,
and styles can vary, as many social media platforms, websites, and mobile
apps offer their own unique and tailored mobile ad options
The average American spends
2.38 hours daily on a mobile device.
868.7hours a year
36.19days a year
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32% Games
24% Social Networking
8% Entertainment
8% Utility
6% Other
2% News
2% Productivity/Email
20% Browser
Apps
Time Spent on a Mobile Device
Mobile Marketing Strategies
App Based Marketing
In-Game Mobile Marketing
QR Codes
Location Based Marketing
Mobile Search Ads
Mobile Display Ads
SMS (Text Offers)
Mobile Websites
Response Codes
Near Field Communications (NFC)
Mobile Image Ads
OR
20%
32%
24%
8%
8%
6%
2%
2%
Sources:
http://blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App-World-The-Just-Web-Lives-in-It
http://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-facts/
http://mashable.com/2013/11/28/mobile-device-metrics/
http://www.wordstream.com/blog/ws/2013/08/19/what-is-mobile-marketing#
In 2011
of marketers used
mobile technology.
By 2013
of marketers were
using mobile technology.
U.S. mobile ad spending this year
will surge 75% to nearly $8 billion.