SynapseIndia Reviews & Complaints Management Program

1. SYNAPSE INDIA
REVIEWS & COMPLAINTS MANAGEMENT PROGRAM
IS YOUR BUSINESS PLAGUED BY BAD REVIEWS?
HAVE YOU OR YOUR COMPANY SLUGGISH ONLINE?
You May Need Online Brand
Reputation Repair
Contact Us at info@synapse.co.in

2. Internet had given us one of the best thing
Freedom of expression
But this can be a big disadvantage for your business
If your complaint is published online by
an unsatisfied customer
or
angry ex-employee

3. "It takes 20 years to build a reputation and five minutes to ruin it"
- Warren Buffet, American Businessman and
Philanthropist
A Company’s Reputation is Probably is
Most Precious Asset
A reputation that took decades to build can be
threatened by a single event.
Reputation is only a candle, of wavering and uncertain flame, and easily blown
out, but it is the light by which the world looks for and finds merit.
- James Russell Lowell

4. What is Online Reputation Management ?
Online Reputation Management refers to the steps taken to decrease the degree of damage caused to the
online reputation of a company or the steps taken to improve the online reputation of a company.
Online Reputation Management - Steps Social
Media
Sites
Online reputation management is typically
completed in three steps: Review
Sites
• Monitoring Blogs
• Analyzing
Online
• Influencing Reputation
Consumer
Forums Sites
Press
Releases

5. Why Online Reputation Management is Important?
Online reputation refers to the image or credibility of a business or business owner in the online community.
• Now consumers are very careful before buying an online product, before making a deal they first read reviews.
• It can add to your sales as people do business with individuals they know and trust.
• They will check out your recommendations if they trust you.
• Easier to get Joint Venture deals.
Few of the positive effects of ORM:
Improve customer satisfaction
Increase perceptions of brand
Maintain shareholder Value

6. Monitoring Online Reputation
While monitoring online reputation you need to know
• How your brand or image seen online?
• What people saying about your brand?
• Where they are talking?
• What impression am I forming about you when I study these discussions?
• What results do I see when I search for your brand?
Online Reputation Monitoring
Practically actions to be done in monitoring online reputation
• Set Google and other search engine Alerts: Use search engine alerts to notify your brand results.
• Monitor Possible Public discussion board.
• Monitor Blogs who talks about product and give reviews of products.
• Use online reputation monitoring tool e.g. Trackur

7. Analyzing Online Reputation
Take a keen look on found result related to your brand.
• Sort out negative and positive results.
• Sort out type of result forum content, blog post, article, question-answer, reviews sites, complaints sites,
social media talk etc.
• Sort out the popularity of published content website like page rank etc.
• Determine there which result can be take under control easily.
• Sort out list of contacts of content published site admin.
• Sort the influence of published content.
• Identify your tools to take actions to manipulate reputation.

8. Influencing Online Reputation
Now you need to build a wise plan of action to
be done according to over come on bad
reputation and to build a good online
reputation.
Before taking an action go through this list and
identify by where reputation problems can be
occur.
• Blogs
• Forums
• Social Network Sites
• Consumer sites
• Competitor Attacks
• Negative Domains

9. Don’t Post Denials For Online Negative Postings
Posting denials to defend your name is the most common way people try to fight with complaints over
there. They try to defend themselves on the website that is causing harm to them.
This is a very bad idea for two reasons.
• Human nature
• How search engine treat it

10. Human Nature
You posted a rebut Again got negative remark
cycle continues
Most people who will search for your name and see whole conversation on complaints will get confused and
will not know whom to believe. Most probably, they will not be going to do business with you.

11. How Search Engine Treat It
• Search engine loves regularly updated content.
• After every comment posted the thread will be treated fresh having frequently updated
content
• Make the thread more prominent in search engine result pages.
• If you post multiple defending comments then the problem become more complicated.

12. Synapse India Reviews & Complaints Management Program
Synapse India combined Search Engine optimization and reputation management to create a powerful
complaints management program to push down negative post from the first page of search engine results
to second page.
Synapse India has launched
Synapse India
Reviews & Complaints
Management Program

13. Synapse India Reviews & Complaints Management Program - Procedure
We have step by step procedure of removing negative listing
• We list the positive content required to push down the negative postings on search engines
• This content is developed and posted on various sites that we plan to work on.
• Continuously positive contents posting on top rated sites helps to built online reputation.
• This helps in creating a web weave around the negative comments and push it down in a
planned SEO methodology.
• At the end we ensure our clients get complete benefit from our proven methodologies.

14. Contact Us
SynapseIndia USA and Canada
F 18, Sector 11 4281 Express Lane,
Noida-201301, INDIA Suite L1620, Sarasota,
FL 34238, USA
SEZ Branch
SDF B-10, NSEZ, US Toll Free - +1-855-SYNAPSE
Noida-201305, INDIA - +1-855-796-2773
Florida - +1-941-527-1257
Tel: (+91) 120 433 0500 New York - +1-917-338-7987
Fax: (+91) 120 254 6941 San Francisco Bay Area - +1-408-416-3511
E-fax: + 18018460378
(If you are dialing from the USA, United Kingdom:
please dial 011 first before 91) Contact: Ashish Goenka
Unit 1846, PO Box 6945
Contact: Kapil Gupta London, W1A 6US
Email: info@synapse.co.in Phone: 44(0)2079934232