Social Media is Getting “BIG” 2013 was a big year for social media as more organizations than ever turned to platforms such as Facebook, Twitter, Instagram, and Pinterest to learn how to engage with their customers. As we enter 2014, it's important not only to look back at the past year to determine what worked. What are the major trends will persist, which new ones will arise, and how can social marketers make the most of the changing landscape? Last year, many changes and updates made the life of Internet marketer complex, adapting to those changes grasped whole year. What you need to do in 2014, SynapseIndia brings you Top 5 trends that will dominate 2014 social media campaigns...

1. Top 5 Social Media Trends for
2014

2. Social Media is Getting “BIG”
2013 was a big year for
social media as more
organizations than ever
turned to platforms such
as Facebook, Twitter,
Instagram, and Pinterest
to learn how to engage
with their customers.
As we enter 2014, it's
important not only to look
back at the past year to
determine what worked.
What are the major
trends will persist, which
new ones will arise, and
how can social
marketers make the
most of the changing
landscape?

3. Trend # 1 - Clever and smart marketing
is more important than ever

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Brands are competing
for consumer attention.
Tremendous shift in how
consumers make
purchase decisions.
Brands must first
understand their
audience.
Marketing must come
from a place of helping,
rather than selling.

4. Trend # 2 - Social Data will Guide the
Future of Relationship Intelligence

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Analyzing and
developing meaningful
insights from social data
is challenging.
High-level, mid-level or
individual-level data is
helpful to accomplish
goals.
A social Analytics team is
needed to monitor and
control social profiles.

5. Trend # 3 - Social Media is NOT a
Separate Entity

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Social media can no longer exist as a separate entity
from the rest of the business.
78% of companies have a dedicated social media
team.
But co-ordination and integration are missing.
Deciding social channels, social data to handle, and
determining technology or tools to do is necessary In
2014.

6. Trend # 4 - Both Online and Offline
Customer Engagement are Getting
Inlined

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Use social tools to encourage local customer engagement, both
- online and offline.
Run unique campaigns with unique content to stand out from
the league.
Use campaigns that allow brands greater integration with the
communities to determine what the community cares about.

7. Trend #5 - Content Marketing is
Refurbished

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Content isn't the key; it's
relevant content that
counts.
Through good content
brands and marketers
can drive traffic,
engagement, and highquality leads.
Quality and optimized
content help in
determining the most
effective devices.

8. Conclusion
Owing to these trends and
tricks, we can say, 2014 will
certainly be an exciting year
for social media!
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