3. PC 에서 모바일 시장으로스마트 폰 시장으로 빠르게 변환 1,394 Windows Mobile Compatible 1400 30122% 일반 휴대폰 가격에 스마트폰 공급 고객들은 더 부유하고 새로운 경험 요구 software + services 경험 요구 ex) 애플리케이션, 맵 업데이트 21% CAGR 1,091 1200 17216% 88764% 77271% 1000 800 600 400 374 14713% 277 20614% 200 Converged Device Feature Phone CY09 CY12 PC Basic Phone 1IDC, March 2009
4. 고객의 요구 사항 변경 고객이 필요로 한 것 비즈니스요구사항 일반 소비자 요구사항 CONNECT TO PEOPLE GET STUFF DONE MEET MY NEEDS
5. Windows Phone 과 함께 집에서 일터까지 일하고 즐기자! COMMUNICATE AND CONNECT THE VALUE OF WINDOWS UNIQUE TO YOU! A Windows phone gives you the richest ways to be close to the people that matter most A Windows phone gives you the confidence to get things done with the software you expect from Windows With a Windows phone, it’s easy to get the setup that’s just right for you
6. Communicate and Connect Hotmail Yahoo! Mail Gmail Outlook …and more! 윈도우 폰은 친구들과, 가족, 동료들과 함께 만날 수 있도록 최고의 프로그램을 탑재함 음성, 전자메일, IM, 사진등을 여러분의 윈도우 폰에서 공유하고 서로 대화할 수 있도록 제공함 모바일 소셜 네트워킹의 선두주자!! Check statusand post on Facebook MySpace Windows Live Apps you know, on your Windows Phone Send photos on e-mail, or text My phone keeps photos and videos synced IM across PC, TV, and phone See more – more quickly See text messagesand missed calls Locking your phone does not slow you down
11. Windows Live and Facebook 새로운 Windows Live 와 Facebook 애플리케이션과 함께 여러분의 친구들과 연결 여러분의 사진을 한 번의 클릭으로 이미 사용하고 있는 서비스로 공유함 어떤 장소이든지 여러분의 소중한 친구들과 연락함! (phone, e-mail, SMS 또는 IM) 여러분의 소중한 친구와의 네트워크 Stay Connected and Phone from Facebook! WINDOWS LIVE
12. 윈도우 폰의 가치 Show a PowerPointpresentation Edit in Word Outlook Mail and Calendar Music and TV from your PC 안전하게 여러분의 데이터를 백업해 줌 여러분이 알고 있는 프로그램들을 더욱 더 재미있게 윈도우 폰에서 웹으로 모두 접속함 You have the whole Web on your phone Watch YouTube, check the weather, post to your blog Best access to secure sites Share photos and videos through My Phone. Protect your phone from theft and loss
13. My Phone 안전한 마이크로소프트 웹 사이트에서 크리티컬 컨텐츠를 보호함 여러분의 폰을 잃어버렸거나, 데이터가 지워졌을 때 웹에서 백업할 수 있음 안전 온라인으로 끊김없이 여러분이 윈도우 폰이 찍은 사진이나 비디오를 공유할 수 있음 쉽게 윈도우 폰으로 새 사진이나 비디오를 추가 시킴 공유
19. Unique to You! Customize your phone Thousands of apps and games Marketplace makes it easy 인기 비디오, 신나는 게임 그리고 위대한 게임을 여러분에서 마음대로 채비 개성을 차별화하기 위한 나만의 폰 테마 및 스타일 Use professional styles or create your own
20. Windows Marketplace for Mobile 검색최고의 선정된 애플리케이션 탑재 안전구입, 다운로드, 설치 및 실행 경험 만족만족 하지 않으면 24시간 내에 환불 보안신용 카드 및 모바일 결제
21. 왜 모바일 마켓플레이스 인가?개발자와 일반 사용자 사이에 가교 역할 개발자 일반 소비자 On-device client Global reach Purchase discoverability Attractive Rev Share Purchase convenience Purchase confidence On-device client Global reach Attractive revenue share 일반 사용자는 안정하고 신뢰할 수 있으며 다양한 모바일 애플리케이션을 구입하기 원한다. Purchase discoverability Purchase convenience Purchase confidence 장애 배포 장벽 없애기 장애 구입 장벽 없애기 장치 판매 증가 모바일 애플리케이션 구매 장벽 제거
42. 성공을 도울 수 있는 검증된 파트너가 함께 합니다.1Microsoft는 학생들에게 Visual Studio를 비롯하여, 웹 개발툴인'Expression Studio’와 XBOX 360용 소프트웨어 개발툴인'XNA Studio‘ 등 다수의 프로그램을 무상으로 제공하고 있습니다
CommunicateMost activity on smartphones is based on personal communications with people you care about: phone, contacts, e-mail, SMS. Mobile social networking on will grow 350% by 2013ConfidentToday’s consumer is busy. They crave the security in knowing that they can quickly manage their daily tasks with a familiar, trusted partnerCustomizableThe desire to personalize and make your device yours is high. It’s the consumer’s choice: Hardware, applications, e-mail, messages, backgrounds, themes, ringtones, contactsConsumers used to want to just make calls. Then they wanted to text.Now, consumers want it all. And they are king. They still want to communicate as they have done, however they also want to be in constant touch with social networks, They also want the power of Windows on their phone and be confident that the applications will be similar and they can act quickly and with confidence that they will be abel to achieve those tasksThe new consumer also wants to be able to personalize their new phone – and it has to be EASY.Transition note: blocks fade away automaticallyIn an answer to the consumers needs, The new Windows Phone has been built on a solid foundation of the consumers desire:1. Communicate and Connect2. The Value of Windows3. Unique to You
Transition note: Click through associates core messages (LHS) and screen / capabilities (RHS)Windows phones come with the best programs for staying in touch with friends, family and colleaguesQuickly check all your email accounts – Hotmail, Yahoo! mail, Gmail, corporate exchange mail, and more – and have easy access to always updated contact and calendar information.Your Hotmail and Windows Live email updates automatically on Windows phones so there’s no need to keep signing in and hitting refresh.You can easily have your contacts, email and calendar synced between your PC and phone with no additional software needed, set “out of office” notifications on the go, and use enhanced voicemail playback so you can respond quickly to missed calls. Communicate the way you want with voice, email, IM, photo sharing and more on your phone.Finally it’s simple to send the photos you take on your phone with email or text messages—or you can use the free My Phone service to easily move them to any internet-connected computer.Have instant IM conversations – with anyone using a Windows PC, an Xbox, or a Windows phone – using Live Messenger on your phone.Have access to all of your email accounts on your Windows phone – setting up new email accounts is fast and simple. Social networking is a snap.It’s easy to stay in touch when you have applications like Facebook and MySpace right in your pocket—check on and send status updates, and upload photos and videos that you take with your phone right to your page.It’s the Facebook, Twitter and MySpace that you already know, just made easy for you to use on your Windows phone! See what’s important at a glance.See more – more quickly – because on the new Windows phones you can keep in view key information about your emails, appointments, new text messages or missed calls right on your homescreen. Locking your phone doesn’t mean slowing you down. On a Windows phone you can see if you have new missed calls, email, voicemail, or text messages—even while the phone is locked.
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* Adobe Flash Lite 3.1 is available to Windows® phone manufacturers as an optional component. Availability on Windows® phones may vary.
Transition note: List of applications scrolls up resembling the actual UX for a populated marketplace