Symantec Data Loss Prevention 11 simplifies the detection and protection of intellectual property. Symantec’s market-leading data security suite features Vector Machine Learning, which makes it easier to detect hard-to-find intellectual property, and enhancements to Data Insight that streamline remediation, increasing the effectiveness of an organization’s data protection initiatives.

1. Symantec Data Loss Prevention 11
December 14, 2010

2. Unstructured Data: Trends and Observations
• It’s growing
– Over 60% per year (IDC)
• It’s spread out
– Distributed file servers, the cloud, self service groupware sites
• It contains an organization’s intellectual property
– Source code, designs, strategy, financials
• It’s increasingly targeted by thieves
– Hydraq – a small infection, but targeted highest value IP
– Malicious insiders – steal IP for financial gain and career advancement
– Malicious outsiders – steal product designs for counterfeit
Symantec Data Loss Prevention 11 2

3. The Challenges Protecting Intellectual Property (IP)
• It’s hard to define
– The differences between sensitive and non-sensitive data are often subtle
• It’s hard to find
– It’s intermingled with large volumes of low value data
• It’s often very vulnerable – permissions are “loose”
– Users create new data repositories and inadvertently grant broad access
• Users don’t understand the risk of data leaks
– Data security is not their primary mission
Symantec Data Loss Prevention 11 3

4. Data Loss Prevention 11 – What’s New
• Symantec Data Loss Prevention 11 simplifies the detection and protection
of enterprises’ most valuable information
Vector Machine Learning: Reduce the time and expertise
required to develop policies to protect unstructured data and IP
• Requires less effort and expertise than describing content; requires a smaller
sample than fingerprinting
Risk Scoring: Identify the most risky data by combining content,
usage and access information
• Gives business units the information they need to directly address “hot spots”
Data Owner Remediation: Identify data owners and notify them
that they need to fix their exposed sensitive data
• Reduces the time to achieve measurable risk reduction by involving data
owners in the clean up effort
Symantec Data Loss Prevention 11 4

5. Detecting Unstructured Data: The Challenge Today
Describe Fingerprint
• How do I identify relevant • What if I can’t access all
keywords? confidential docs?
•How do I avoid false positives? • How do I account for new docs?
• How do I tune policies? • How do I protect the endpoint?
Symantec Data Loss Prevention 11 5
Symantec Proprietary & Confidential - This information is not a commitment, promise or legal obligation to deliver any material, code or functionality

6. Vector Machine Learning: Finds Sensitive Data
Learn
Describe Fingerprint
• Learns by positive and negative examples
• Automates keyword identification and enables easier tuning
• Improves accuracy, reduces false positives
• Detects new content without having to fingerprint it first
Symantec Data Loss Prevention 11 6
Symantec Proprietary & Confidential - This information is not a commitment, promise or legal obligation to deliver any material, code or functionality

7. Data Loss Prevention 11 – What’s New
• Symantec Data Loss Prevention 11 simplifies the detection and protection
of enterprises’ most valuable information
Vector Machine Learning: Reduce the time and expertise
required to develop policies to protect unstructured data and IP
• Requires less effort and expertise than describing content; requires a smaller
sample than fingerprinting
Risk Scoring: Identify the most risky data by combining content,
usage and access information
• Gives business units the information they need to directly address “hot spots”
Data Owner Remediation: Identify data owners and notify them
that they need to fix their exposed sensitive data
• Reduces the time to achieve measurable risk reduction by involving data
owners in the clean up effort
Symantec Data Loss Prevention 11 7

8. Risk Scoring – Identifies Data at Greatest Risk
Find and fix the most risky data
• Highlights the
most risky
folders
• Score is based
on incident
type, severity
and folder
accessibility
• Tells the
organization
where to focus
initial data clean
up and lock
down efforts
Symantec Data Loss Prevention 11 8

9. Data Loss Prevention 11 – What’s New
• Symantec Data Loss Prevention 11 simplifies the detection and protection
of enterprises’ most valuable information
Vector Machine Learning: Reduce the time and expertise
required to develop policies to protect unstructured data and IP
• Requires less effort and expertise than describing content; requires a smaller
sample than fingerprinting
Risk Scoring: Identify the most risky data by combining content,
usage and access information
• Gives business units the information they need to directly address “hot spots”
Data Owner Remediation: Identify data owners and notify them
that they need to fix their exposed sensitive data
• Reduces the time to achieve measurable risk reduction by involving data
owners in the clean up effort
Symantec Data Loss Prevention 11 9

10. Data Owner Remediation – Creates Security Awareness
Educating data owners is the key to reducing risk
Discover data, and track usage with Data Insight
• Automatically notifies
data owners that their
sensitive files are
potentially at risk
Re-scan Report
• Reduces the time to
achieve measurable
risk reduction by
involving data owners
in the clean up effort
Alert data owners; advise
them via email about how to protect their data
Symantec Data Loss Prevention 11 10

11. Symantec Data Loss Prevention – Products
Storage Endpoint Network
Symantec™
Data Loss Prevention Symantec™ Symantec™
Network Discover Data Loss Prevention Data Loss Prevention
Endpoint Discover Network Monitor
Symantec™
Data Loss Prevention
Data Insight
Symantec™ Symantec™
Symantec™ Data Loss Prevention Data Loss Prevention
Data Loss Prevention Endpoint Prevent Network Prevent
Network Protect
Management Platform
Symantec™ Data Loss Prevention Enforce Platform
Symantec Data Loss Prevention 11 11

12. Data Loss Prevention for Endpoint Enhancements
• Flexibility to use a applications and storage devices while
protecting sensitive data
• Automatically apply encryption or Enterprise Rights
Management (ERM)
Endpoint
Trusted Devices assures that sensitive data can only be
copied to approved storage devices
Application File Access Control ensures user drive
applications such as iTunes, Skype and WebEx cannot access
sensitive data
FlexResponse can automatically apply encryption or
Enterprise Rights Management to sensitive data
Symantec Data Loss Prevention 11

13. Summary
• Symantec Data Loss Prevention 11 simplifies the detection and
protection of enterprises’ most valuable information
• Vector Machine Learning is unique to Symantec
– Streamlines policy implementation, particularly for distributed IP
• Risk Scoring prioritizes data at risk
– Quickly identifies where to start data clean up efforts
• Data Owner Remediation educates users about risk
– Reduces the time and effort to achieve risk reduction
• Symantec Data Loss Prevention 11 is the result of our broad
customer experience
Symantec Data Loss Prevention 11 13

14. Symantec DLP Innovation Timeline
2004 2005 2006 2007 2008 2009 2010 2011
v3 v4 v5 v6 v7 v8 v9 v10 v11
Network: Monitor
Network: Prevent
Storage: Discover
Storage: Protect
Endpoint: Monitor & Prevent
Endpoint: Discover
• Customer focused innovation DLP Open Platform
• One third of the F100
DLP Data Insight
• Acknowledged DLP leader
VML
Symantec Data Loss Prevention 11 14
Symantec Proprietary & Confidential - This information is not a commitment, promise or legal obligation to deliver any material, code or functionality

15. Thank you!
Copyright © 2010 Symantec Corporation. All rights reserved. Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in
the U.S. and other countries. Other names may be trademarks of their respective owners.
This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied,
are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice.
Symantec Data Loss Prevention 11 15