Two distinct types of organizations emerge from Symantec's recent 2013 State of Mobility Survey – “Innovators” who readily embrace mobility and “Traditionals” who are reluctant to implement it. Eighty four percent of innovators are moving ahead with mobility, motivated by business drivers, and they are experiencing significant benefits. Traditional organizations are implementing mobility more slowly, largely in response to user demand, and are seeing both fewer costs and benefits.

1. 2013

2. METHODOLOGY
ReRez surveyed 3,236 global organizations North America
United States
(2 countries)
across 29 countries Canada
Latin America (9 countries)
Mexico
Brazil
OLAM
EMEA (5 countries)
United Kingdom
Germany
France
Italy
South Africa
APJ (13 countries)
China
Japan
Australia/New Zealand
India
Singapore
South Korea
Hong Kong
Malaysia
Taiwan
Thailand
Philippines
Indonesia

3. INNOVATORS VERSUS TRADITIONALS
Innovator Organizations Traditional Organizations
Welcome change Only change after studying the issue
View change as opportunity View change as risk
Early adopters of new technology Late adopters of new technology
Proactive (create change) Reactive (react to change if necessary)
Innovative (change to create opportunity) Employ time-honored practices

4. KEY FINDINGS
1. Innovators have different attitudes about mobility
2. Mobility is more prevalent in Innovators
3. Mobility policy and management more evolved in Innovators
4. Innovators experience more mobility costs
5. Innovators experience more mobility benefits

5. INNOVATORS HAVE DIFFERENT ATTITUDES ABOUT MOBILITY
Innovators motivated to pursue mobility by business drivers
84% of Innovators consider important (higher than any other driver)
Traditionals motivated by end user demand
51% of Traditionals consider important (higher than any other driver)
Innovators say mobility risk worth the opportunity (Traditionals don’t agree)

6. MOBILITY MORE PREVALENT IN INNOVATORS
Significantly more employees using smartphones
55% of Innovators’ vs. 44% of Traditionals’
employee phones purchased by company
More likely to use business apps on mobile devices
83% of Innovators discussing private app store for
business-related mobility apps, vs. 55%of Traditionals
What percentage of your employees currently use
one of the following classes of smartphone for
business? (means shown)

7. MOBILITY MANAGEMENT MORE EVOLVED IN INNOVATORS
More likely to have a mobility policy
More likely to manage employees’ devices
More aggressive in enforcing policy (use technology instead of
manual) 60% Innovators vs. 33% Traditionals
More likely to adopt mobility information protection measures
More likely to adopt mobility management measures
Have a policy on mobile devices for business use

8. INNOVATORS EXPERIENCE MORE MOBILITY COSTS
More mobility incidents
Traditionals—Median of 12 mobility incidents last year
Innovators—Median of 25 mobility incidents last year
More losses due to mobility incidents
Which losses have you incurred due to
mobility during the past 12 months?

9. INNOVATORS EXPERIENCING LARGER MOBILITY BENEFITS
Employee benefits:
Employee productivity, effectiveness,
efficiency, speed and agility
Company Benefits:
Brand impact, happier customers,
better/faster decisions, more competitive
HR benefits:
retention, recruiting, happier employees
Higher revenue growth:
44% Innovators vs. 30% Traditionals
Higher profit growth:
34% Innovators vs. 23% Traditionals

10. RECOMMENDATIONS
1. Being cautious about mobility is okay. Being resistant is not. Start embracing it.
2. Start with the apps with greatest productivity benefits for employees.
3. Learn from the innovators – get the benefits while minimizing the risks.