This document provides guidance on developing an effective personal brand online. It outlines steps to choose goals, plan content and tools, set up profiles, customize profiles for different platforms, track results, and adjust strategies based on analytics and self-reflection. The overall strategy suggested is to develop a personal brand that extends beyond single online platforms through consistent, customized content and measurement of engagement.

1. Oxford Girl Geek Dinner
Personal Branding On-line

2. Why?

3. Choosing goals

4. Planning - content

5. Planning tools

6. Setting up

7. Beyond one platform

8. (Others) about us

9. Customising

10. Customising everywhere

11. Tracking results

12. Tracking results

13. Tracking results everywhere

14. Adjust your strategy

15. Beyond stats, on-line content and…yourself

16. Thank you!
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