SlideShare ist ein Scribd-Unternehmen logo

Personal branding

•Als PPTX, PDF herunterladen•
•
Sydney Ugbeda
Sydney Ugbeda
1 von 13
Personal Branding By EMMANUEL EFFIONG-BRIGHT Ideas + Brand Strategist / Trainer / Speaker
What kind of animal are you? soup school
What brand of car are you ?
So what’s all the noise about branding?
Let’s talk Personal Branding
Personal Branding defined …an individual’s totalperceived value, relative to competitors, as viewed by their audiences. - Laurie Smith
Why brand YOURself ? ,[object Object]
Command higher level of interest
Respect, credibility, admiration, loyalty and pay
Strategic direction,[object Object]
HOW TO BRAND YOURSELF… . MINE. MOULD. MARKET . MANAGE
WHAT YOU SHOULD KNOW about Personal Branding
Personal Branding and your Job / Career ,[object Object]

Empfohlen

Brand Personality Framework
Brand Personality FrameworkBrand Personality Framework
Brand Personality FrameworkMayank Chandna
 
Earl Branding
Earl BrandingEarl Branding
Earl BrandingEnterprise Center at Salem State University
 
Everything about brand values
Everything about brand valuesEverything about brand values
Everything about brand valuesGaurav lakhera
 
red’s complimentary ‘Branding Best Practices’ Conference presentations now av...
red’s complimentary ‘Branding Best Practices’ Conference presentations now av...red’s complimentary ‘Branding Best Practices’ Conference presentations now av...
red’s complimentary ‘Branding Best Practices’ Conference presentations now av...Aleph Vietnam
 
Brand Personality
Brand PersonalityBrand Personality
Brand PersonalitySj -
 
The 5 key dimensions of brand personality
The 5 key dimensions of brand personalityThe 5 key dimensions of brand personality
The 5 key dimensions of brand personalityAnnie Chang
 
Do brand personality scales really measure brand personality?
Do brand personality scales really measure brand personality?Do brand personality scales really measure brand personality?
Do brand personality scales really measure brand personality?Hendy Mustiko Aji
 
Brand Personality
Brand PersonalityBrand Personality
Brand PersonalityStephanie Bonifacio
 

Empfohlen

Brand Personality Framework
Brand Personality FrameworkBrand Personality Framework
Brand Personality FrameworkMayank Chandna
 
Earl Branding
Earl BrandingEarl Branding
Earl BrandingEnterprise Center at Salem State University
 
Everything about brand values
Everything about brand valuesEverything about brand values
Everything about brand valuesGaurav lakhera
 
red’s complimentary ‘Branding Best Practices’ Conference presentations now av...
red’s complimentary ‘Branding Best Practices’ Conference presentations now av...red’s complimentary ‘Branding Best Practices’ Conference presentations now av...
red’s complimentary ‘Branding Best Practices’ Conference presentations now av...Aleph Vietnam
 
Brand Personality
Brand PersonalityBrand Personality
Brand PersonalitySj -
 
The 5 key dimensions of brand personality
The 5 key dimensions of brand personalityThe 5 key dimensions of brand personality
The 5 key dimensions of brand personalityAnnie Chang
 
Do brand personality scales really measure brand personality?
Do brand personality scales really measure brand personality?Do brand personality scales really measure brand personality?
Do brand personality scales really measure brand personality?Hendy Mustiko Aji
 
Brand Personality
Brand PersonalityBrand Personality
Brand PersonalityStephanie Bonifacio
 
Dynamics of Brand Personality
Dynamics of Brand PersonalityDynamics of Brand Personality
Dynamics of Brand PersonalitySj -
 
Brand Building 101
Brand Building 101Brand Building 101
Brand Building 101Joanna Peña-Bickley
 
Brand Personality
Brand PersonalityBrand Personality
Brand PersonalityPrErN@
 
Brand Personality And Identity
Brand Personality And IdentityBrand Personality And Identity
Brand Personality And IdentityGOEL'S WORLD
 
Brand Personality concept
Brand Personality conceptBrand Personality concept
Brand Personality conceptceojesudass
 
Brand Personality
Brand PersonalityBrand Personality
Brand PersonalityKing Julian
 
Young Marketers Elite 2014 Assignment 1.2 - Thi - Dung
Young Marketers Elite 2014 Assignment 1.2 - Thi - DungYoung Marketers Elite 2014 Assignment 1.2 - Thi - Dung
Young Marketers Elite 2014 Assignment 1.2 - Thi - DungJinNguyen13
 
Brand Personality & Consumers - by Pat Bolger
Brand Personality & Consumers - by Pat BolgerBrand Personality & Consumers - by Pat Bolger
Brand Personality & Consumers - by Pat Bolgerpbolg
 
Strong brand
Strong brandStrong brand
Strong brandSamantha Angel
 
Power of brand personality
Power of brand personalityPower of brand personality
Power of brand personalityWAKSTER Limited
 
Brand Personality - Introduction to Branding
Brand Personality - Introduction to BrandingBrand Personality - Introduction to Branding
Brand Personality - Introduction to BrandingRai University Ahmedabad
 
Branding 101: Keep it personal
Branding 101: Keep it personalBranding 101: Keep it personal
Branding 101: Keep it personalJohn Kuefler
 
Building Strong Brands
Building Strong BrandsBuilding Strong Brands
Building Strong BrandsRachael Powell
 
Brand Personality
Brand PersonalityBrand Personality
Brand Personalityarathy V
 
Smartin Up Your Personal Brand and Professional Presence
Smartin Up Your Personal Brand and Professional PresenceSmartin Up Your Personal Brand and Professional Presence
Smartin Up Your Personal Brand and Professional PresenceAngel Guerrero
 
Brand Personality
Brand PersonalityBrand Personality
Brand PersonalityMayank Singh
 
Personal Brand - How does the world experience you?
Personal Brand - How does the world experience you? Personal Brand - How does the world experience you?
Personal Brand - How does the world experience you? Corporate Edge
 
Brand equity
Brand equityBrand equity
Brand equityHarender Singh
 
The Power of Brand Personality
The Power of Brand PersonalityThe Power of Brand Personality
The Power of Brand PersonalityWe Share Freely
 
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)Business Link South West - Events
 
Buy.o-graphy
Buy.o-graphy Buy.o-graphy
Buy.o-graphy Sydney Ugbeda
 
Keys to creativity
Keys to creativityKeys to creativity
Keys to creativitySydney Ugbeda
 

Weitere ähnliche Inhalte

Was ist angesagt?

Dynamics of Brand Personality
Dynamics of Brand PersonalityDynamics of Brand Personality
Dynamics of Brand PersonalitySj -
 
Brand Personality
Brand PersonalityBrand Personality
Brand PersonalityPrErN@
 
Brand Personality And Identity
Brand Personality And IdentityBrand Personality And Identity
Brand Personality And IdentityGOEL'S WORLD
 
Brand Personality concept
Brand Personality conceptBrand Personality concept
Brand Personality conceptceojesudass
 
Brand Personality
Brand PersonalityBrand Personality
Brand PersonalityKing Julian
 
Young Marketers Elite 2014 Assignment 1.2 - Thi - Dung
Young Marketers Elite 2014 Assignment 1.2 - Thi - DungYoung Marketers Elite 2014 Assignment 1.2 - Thi - Dung
Young Marketers Elite 2014 Assignment 1.2 - Thi - DungJinNguyen13
 
Brand Personality & Consumers - by Pat Bolger
Brand Personality & Consumers - by Pat BolgerBrand Personality & Consumers - by Pat Bolger
Brand Personality & Consumers - by Pat Bolgerpbolg
 
Power of brand personality
Power of brand personalityPower of brand personality
Power of brand personalityWAKSTER Limited
 
Brand Personality - Introduction to Branding
Brand Personality - Introduction to BrandingBrand Personality - Introduction to Branding
Brand Personality - Introduction to BrandingRai University Ahmedabad
 
Branding 101: Keep it personal
Branding 101: Keep it personalBranding 101: Keep it personal
Branding 101: Keep it personalJohn Kuefler
 
Building Strong Brands
Building Strong BrandsBuilding Strong Brands
Building Strong BrandsRachael Powell
 
Brand Personality
Brand PersonalityBrand Personality
Brand Personalityarathy V
 
Smartin Up Your Personal Brand and Professional Presence
Smartin Up Your Personal Brand and Professional PresenceSmartin Up Your Personal Brand and Professional Presence
Smartin Up Your Personal Brand and Professional PresenceAngel Guerrero
 
Personal Brand - How does the world experience you?
Personal Brand - How does the world experience you? Personal Brand - How does the world experience you?
Personal Brand - How does the world experience you? Corporate Edge
 
The Power of Brand Personality
The Power of Brand PersonalityThe Power of Brand Personality
The Power of Brand PersonalityWe Share Freely
 
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)Business Link South West - Events
 

Was ist angesagt? (20)

Dynamics of Brand Personality
Dynamics of Brand PersonalityDynamics of Brand Personality
Dynamics of Brand Personality
 
Brand Building 101
Brand Building 101Brand Building 101
Brand Building 101
 
Brand Personality
Brand PersonalityBrand Personality
Brand Personality
 
Brand Personality And Identity
Brand Personality And IdentityBrand Personality And Identity
Brand Personality And Identity
 
Brand Personality concept
Brand Personality conceptBrand Personality concept
Brand Personality concept
 
Brand Personality
Brand PersonalityBrand Personality
Brand Personality
 
Young Marketers Elite 2014 Assignment 1.2 - Thi - Dung
Young Marketers Elite 2014 Assignment 1.2 - Thi - DungYoung Marketers Elite 2014 Assignment 1.2 - Thi - Dung
Young Marketers Elite 2014 Assignment 1.2 - Thi - Dung
 
Brand Personality & Consumers - by Pat Bolger
Brand Personality & Consumers - by Pat BolgerBrand Personality & Consumers - by Pat Bolger
Brand Personality & Consumers - by Pat Bolger
 
Strong brand
Strong brandStrong brand
Strong brand
 
Power of brand personality
Power of brand personalityPower of brand personality
Power of brand personality
 
Brand Personality - Introduction to Branding
Brand Personality - Introduction to BrandingBrand Personality - Introduction to Branding
Brand Personality - Introduction to Branding
 
Branding 101: Keep it personal
Branding 101: Keep it personalBranding 101: Keep it personal
Branding 101: Keep it personal
 
Building Strong Brands
Building Strong BrandsBuilding Strong Brands
Building Strong Brands
 
Brand Personality
Brand PersonalityBrand Personality
Brand Personality
 
Smartin Up Your Personal Brand and Professional Presence
Smartin Up Your Personal Brand and Professional PresenceSmartin Up Your Personal Brand and Professional Presence
Smartin Up Your Personal Brand and Professional Presence
 
Brand Personality
Brand PersonalityBrand Personality
Brand Personality
 
Personal Brand - How does the world experience you?
Personal Brand - How does the world experience you? Personal Brand - How does the world experience you?
Personal Brand - How does the world experience you?
 
Brand equity
Brand equityBrand equity
Brand equity
 
The Power of Brand Personality
The Power of Brand PersonalityThe Power of Brand Personality
The Power of Brand Personality
 
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
 

Andere mochten auch

Sydney's Design Portfolio
Sydney's Design PortfolioSydney's Design Portfolio
Sydney's Design PortfolioSydney Ugbeda
 
Writing Pages to Rank in the Search Engines
Writing Pages to Rank in the Search EnginesWriting Pages to Rank in the Search Engines
Writing Pages to Rank in the Search EnginesAffiliate Summit
 
Divac Omladinski Fondovi
Divac Omladinski FondoviDivac Omladinski Fondovi
Divac Omladinski FondoviJelena Rakic
 
Raspored dezurstva ucitelja 2012_final
Raspored dezurstva ucitelja 2012_finalRaspored dezurstva ucitelja 2012_final
Raspored dezurstva ucitelja 2012_finalDarko Rakić
 
På høyden i en flat verden – Hvordan globalisering, teknologi og innovasjon f...
På høyden i en flat verden – Hvordan globalisering, teknologi og innovasjon f...På høyden i en flat verden – Hvordan globalisering, teknologi og innovasjon f...
På høyden i en flat verden – Hvordan globalisering, teknologi og innovasjon f...EDB
 
Who stole my Creativity...regain your creative confidence
Who stole my Creativity...regain your creative confidence Who stole my Creativity...regain your creative confidence
Who stole my Creativity...regain your creative confidence Sydney Ugbeda
 
Affiliate Publisher Trends - Who's Growing? Who's Not?
Affiliate Publisher Trends - Who's Growing? Who's Not?Affiliate Publisher Trends - Who's Growing? Who's Not?
Affiliate Publisher Trends - Who's Growing? Who's Not?Affiliate Summit
 
From Dissastisfied to Evangelist: How to Measure and Manage Your Clients’ Sat...
From Dissastisfied to Evangelist: How to Measure and Manage Your Clients’ Sat...From Dissastisfied to Evangelist: How to Measure and Manage Your Clients’ Sat...
From Dissastisfied to Evangelist: How to Measure and Manage Your Clients’ Sat...Nex.to
 
Good UX: Key Ingredients - presented at GMIC Jakarta 2015
Good UX: Key Ingredients - presented at GMIC Jakarta 2015Good UX: Key Ingredients - presented at GMIC Jakarta 2015
Good UX: Key Ingredients - presented at GMIC Jakarta 2015Ketut Sulistyawati
 
How to Spark Creativity, Drive Innovation, and Ensure Sustainability
How to Spark Creativity, Drive Innovation, and Ensure Sustainability How to Spark Creativity, Drive Innovation, and Ensure Sustainability
How to Spark Creativity, Drive Innovation, and Ensure Sustainability Faisal Hoque
 

Andere mochten auch (17)

Buy.o-graphy
Buy.o-graphy Buy.o-graphy
Buy.o-graphy
 
Keys to creativity
Keys to creativityKeys to creativity
Keys to creativity
 
Sydney's Design Portfolio
Sydney's Design PortfolioSydney's Design Portfolio
Sydney's Design Portfolio
 
Buy.o-graphy
Buy.o-graphy Buy.o-graphy
Buy.o-graphy
 
Cmm slide
Cmm slideCmm slide
Cmm slide
 
Writing Pages to Rank in the Search Engines
Writing Pages to Rank in the Search EnginesWriting Pages to Rank in the Search Engines
Writing Pages to Rank in the Search Engines
 
Speechv2
Speechv2Speechv2
Speechv2
 
Divac Omladinski Fondovi
Divac Omladinski FondoviDivac Omladinski Fondovi
Divac Omladinski Fondovi
 
Fbg pitch
Fbg pitchFbg pitch
Fbg pitch
 
Raspored dezurstva ucitelja 2012_final
Raspored dezurstva ucitelja 2012_finalRaspored dezurstva ucitelja 2012_final
Raspored dezurstva ucitelja 2012_final
 
Brand your brain
Brand your brainBrand your brain
Brand your brain
 
På høyden i en flat verden – Hvordan globalisering, teknologi og innovasjon f...
På høyden i en flat verden – Hvordan globalisering, teknologi og innovasjon f...På høyden i en flat verden – Hvordan globalisering, teknologi og innovasjon f...
På høyden i en flat verden – Hvordan globalisering, teknologi og innovasjon f...
 
Who stole my Creativity...regain your creative confidence
Who stole my Creativity...regain your creative confidence Who stole my Creativity...regain your creative confidence
Who stole my Creativity...regain your creative confidence
 
Affiliate Publisher Trends - Who's Growing? Who's Not?
Affiliate Publisher Trends - Who's Growing? Who's Not?Affiliate Publisher Trends - Who's Growing? Who's Not?
Affiliate Publisher Trends - Who's Growing? Who's Not?
 
From Dissastisfied to Evangelist: How to Measure and Manage Your Clients’ Sat...
From Dissastisfied to Evangelist: How to Measure and Manage Your Clients’ Sat...From Dissastisfied to Evangelist: How to Measure and Manage Your Clients’ Sat...
From Dissastisfied to Evangelist: How to Measure and Manage Your Clients’ Sat...
 
Good UX: Key Ingredients - presented at GMIC Jakarta 2015
Good UX: Key Ingredients - presented at GMIC Jakarta 2015Good UX: Key Ingredients - presented at GMIC Jakarta 2015
Good UX: Key Ingredients - presented at GMIC Jakarta 2015
 
How to Spark Creativity, Drive Innovation, and Ensure Sustainability
How to Spark Creativity, Drive Innovation, and Ensure Sustainability How to Spark Creativity, Drive Innovation, and Ensure Sustainability
How to Spark Creativity, Drive Innovation, and Ensure Sustainability
 

Ähnlich wie Personal branding

Personal branding webinar
Personal branding webinarPersonal branding webinar
Personal branding webinarGreet Bunnens
 
Sample Presentation Of Networking Presentation For Linked In
Sample Presentation Of Networking Presentation For Linked InSample Presentation Of Networking Presentation For Linked In
Sample Presentation Of Networking Presentation For Linked Intessahood
 
Brand Management - 5 Steps to Effectively Leverage Your Brand
Brand Management - 5 Steps to Effectively Leverage Your BrandBrand Management - 5 Steps to Effectively Leverage Your Brand
Brand Management - 5 Steps to Effectively Leverage Your BrandOur Kids Media
 
Personal branding & advocacy
Personal branding & advocacyPersonal branding & advocacy
Personal branding & advocacyExtend Coaching
 
[Team 2] Brand & Marketing
[Team 2] Brand & Marketing[Team 2] Brand & Marketing
[Team 2] Brand & MarketingThanhNhi0108
 
Personal Branding Live Implementation Workshop
Personal Branding Live Implementation WorkshopPersonal Branding Live Implementation Workshop
Personal Branding Live Implementation WorkshopShadeed Eleazer
 
YOU are Your Brand: Champion Your Brand & WIN More Business!
YOU are Your Brand: Champion Your Brand & WIN More Business!YOU are Your Brand: Champion Your Brand & WIN More Business!
YOU are Your Brand: Champion Your Brand & WIN More Business!Kim Peterson
 
Brand to Sell: Find Your Passion, Build Your Brand, Grow Your Business
Brand to Sell: Find Your Passion, Build Your Brand, Grow Your BusinessBrand to Sell: Find Your Passion, Build Your Brand, Grow Your Business
Brand to Sell: Find Your Passion, Build Your Brand, Grow Your BusinessVINCE FERRARO
 
The Role of Marketing in the Charitable Sector
The Role of Marketing in the Charitable SectorThe Role of Marketing in the Charitable Sector
The Role of Marketing in the Charitable SectorKatie Sanders
 
Maximizing your brand image
Maximizing your brand imageMaximizing your brand image
Maximizing your brand imageSherry
 
Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014Kate Austin-Avon
 
Living Your Nonprofit's Brand
Living Your Nonprofit's BrandLiving Your Nonprofit's Brand
Living Your Nonprofit's Brandguidecreative
 
GCSE Media Perfume Advertising
GCSE Media Perfume AdvertisingGCSE Media Perfume Advertising
GCSE Media Perfume AdvertisingChris Hildrew
 
On Your Marketing Get Set Go!
On Your Marketing Get Set Go!On Your Marketing Get Set Go!
On Your Marketing Get Set Go!mabarnhart
 
Experiences, Not Ads
Experiences, Not AdsExperiences, Not Ads
Experiences, Not Adsmcornes
 
Branding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFestBranding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFestKate Austin-Avon
 

Ähnlich wie Personal branding (20)

Personal branding webinar
Personal branding webinarPersonal branding webinar
Personal branding webinar
 
Sample Presentation Of Networking Presentation For Linked In
Sample Presentation Of Networking Presentation For Linked InSample Presentation Of Networking Presentation For Linked In
Sample Presentation Of Networking Presentation For Linked In
 
Branding for B2B
Branding for B2BBranding for B2B
Branding for B2B
 
Marketing You!
Marketing You!Marketing You!
Marketing You!
 
Brand Management - 5 Steps to Effectively Leverage Your Brand
Brand Management - 5 Steps to Effectively Leverage Your BrandBrand Management - 5 Steps to Effectively Leverage Your Brand
Brand Management - 5 Steps to Effectively Leverage Your Brand
 
Personal branding & advocacy
Personal branding & advocacyPersonal branding & advocacy
Personal branding & advocacy
 
[Team 2] Brand & Marketing
[Team 2] Brand & Marketing[Team 2] Brand & Marketing
[Team 2] Brand & Marketing
 
Personal Branding Live Implementation Workshop
Personal Branding Live Implementation WorkshopPersonal Branding Live Implementation Workshop
Personal Branding Live Implementation Workshop
 
YOU are Your Brand: Champion Your Brand & WIN More Business!
YOU are Your Brand: Champion Your Brand & WIN More Business!YOU are Your Brand: Champion Your Brand & WIN More Business!
YOU are Your Brand: Champion Your Brand & WIN More Business!
 
Brand to Sell: Find Your Passion, Build Your Brand, Grow Your Business
Brand to Sell: Find Your Passion, Build Your Brand, Grow Your BusinessBrand to Sell: Find Your Passion, Build Your Brand, Grow Your Business
Brand to Sell: Find Your Passion, Build Your Brand, Grow Your Business
 
The Role of Marketing in the Charitable Sector
The Role of Marketing in the Charitable SectorThe Role of Marketing in the Charitable Sector
The Role of Marketing in the Charitable Sector
 
Maximizing your brand image
Maximizing your brand imageMaximizing your brand image
Maximizing your brand image
 
Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014
 
Living Your Nonprofit's Brand
Living Your Nonprofit's BrandLiving Your Nonprofit's Brand
Living Your Nonprofit's Brand
 
Purposeful marketing 2011
Purposeful marketing 2011Purposeful marketing 2011
Purposeful marketing 2011
 
GCSE Media Perfume Advertising
GCSE Media Perfume AdvertisingGCSE Media Perfume Advertising
GCSE Media Perfume Advertising
 
On Your Marketing Get Set Go!
On Your Marketing Get Set Go!On Your Marketing Get Set Go!
On Your Marketing Get Set Go!
 
Experiences, Not Ads
Experiences, Not AdsExperiences, Not Ads
Experiences, Not Ads
 
Branding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFestBranding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFest
 
Presentable
PresentablePresentable
Presentable
 

Personal branding