Website Awareness Campaign

1. Proposed Awareness Campaign
Given a choice, we would prefer to:
•Stay in
•Not doing anything
•Everything is convenient and easily
available
• Hassle free
Digital Marketing Department

2. Proposed Awareness Campaign
Limitations of retails
Time + Cost + Effort
• Outlets close after working hours
• Long queues
• Leaving house to drive to outlets
• Carrying heavy bags of goods
• Branch/stockist running out of stock
• Need to have specific amount of cash ready
Digital Marketing Department
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3. Proposed Awareness Campaign
availability
“being to proceed to do anything or something without any difficulty”
Digital Marketing Department
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4. Proposed Awareness Campaign
Why Go Online?
SAVE Time + Cost + Effort
X Outlets close after working hours
X Long queues
X Leaving house to drive to outlets
X Carrying heavy bags of goods
X Branch/stockist running out of stock
X Need to have specific amount of cash ready
Digital Marketing Department
√ Never closes
√ No queues
√ You can stay at the comfort of your home
√ Products will send directly to your doorstep
√ Stocks will be available because it will be centralized
√ Cashless. Just use Credit or Debit Card
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5. Proposed Awareness Campaign
Online purchase
•Can buy anytime & anywhere you want
- Online store is always open and can be make purchased anywhere and anytime
•Learn & know more about the products easily
- Product details are detailed on the website without staffs assistance. Distributors can
learn more about the products themselves and presenting to prospects can be more convincing
•Products delivered directly to you
- Products delivered directly to your doorstep without requiring you to leave the house
•Better prices. Exclusive online promotion
- Exclusive promotions that’s only available online.
Digital Marketing Department
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6. Proposed Awareness Campaign
•
•
•
Time saving
- Does not need to drive, stuck in the jam, look for parking just to get products from branches or
stockist
Fewer expenses
- Saves petrol and parking fees (if any)
- Unnecessary expenses when going out such eating out, traveling, impulsive shopping etc.
- Value for money as every spending on credit or debit card will have money back rebates
Crowds
- Without joining in to the crowds to get products from branches or stockist
Digital Marketing Department
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7. Proposed Awareness Campaign
Getting the news out
• Pre-launch website mini teaser campaign
- Teaser campaign to hype everyone whats to come. To drive anticipation
• CS briefing
- Introduction to CS in prepare for customers call in inquiries after launch
• Introduction
- Leaflet and video guide distribution via emails, social media, BTL and etc
• Nationwide workshop
- Conducting introduction workshop on all the branches in Malaysia
Digital Marketing Department
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8. Proposed Awareness Campaign
• Booth during main events
- Tagging along and setting up booths on main events
• Awareness online campaigns
-Main campaign that encourage usage of the new revamped website
Digital Marketing Department
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9. Proposed Awareness Campaign
Awareness Timeline campaign
2 weeks before
Pre-launch
teaser campaign
CS training
After launch
2 weeks after launch
4 weeks after launch
Introduction
Nationwide
workshop
Awareness online
campaigns
Booth during main events
Digital Marketing Department
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10. Proposed Awareness Campaign
Awareness Timeline campaign
2 weeks before
Pre-launch
teaser campaign
CS training
After launch
2 weeks after launch
4 weeks after launch
Introduction
Nationwide
workshop
Awareness online
campaigns
Booth during main events
Digital Marketing Department
9