This document provides guidance on using Twitter to promote events. It recommends integrating Twitter into event marketing by adding Twitter information to announcements and reminders. It suggests content and engagement tactics like generating buzz before an event by getting speakers and partners involved, sharing related news and photos, and giving away tickets. During the event, it recommends providing live updates, responding to tweets, visualizing tweets, and engaging participants. After the event, it suggests continuing the conversation, sending thanks, sharing photos with #FF, and creating a timeline with Storify.