1. Hello San Francisco!
Benjamin Wiederkehr
Interactive Things & Datavisualization.ch
presented by Interactive Things 1

2. Interactive Things
User Experience & Data Visualization Studio
Zürich, Switzerland
presented by Interactive Things 2

3. „ Wholeheartedly passionate about
making things understandable, “
usable, enjoyable & actionable.
3

4. Datavisualization.ch
Resource for Data Visualization & Infographics
Our Blog
presented by Interactive Things 4

5. Caption
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6. Caption
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7. Not your
mother‘s
interaction
design
company
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8. Just like
pugs and
costumes
we combine
things that
just belong
together

9. We apply data visualization
principles to interface design.
presented by Interactive Things 9

10. Data In Sight
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11. Google
Stanford
Stamen
Bloom
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12. A) I am not going for a portfolio talk
B) I am not going for a "how to" talk
C) You guys probably are a lot smarter than I am
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12

13. INTENT & IMPACT
Thoughts on Persuasion in Visualization
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14. Explore → Ideate → Create → Publish
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15. Talk - Action = Shit
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16. INTENT & IMPACT
Have a clear understanding
why you do what you do.
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17. 01
Set your aim
Informing people
→
Increase knowledge
Convincing people
→
Shape opinions
Nudge people
→
Change behavior
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18. Increasing Knowledge
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19. Sarah Slobin
„ Something new, relevant, different,
informative and even entertaining
is a good place to start.
“
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20. Scheiter, Wiebe, & Holsanova
Decorative
→Enlivening Text
Representational
→Making information more concrete
Organisational
→Bringing coherence to data
Interpretative
→Enhancing understanding of data
Transformative
→Recode information into more
concrete and memorable form,
organizing it through relations, and
providing systemic means of retrieval
presented by Interactive Things 20

21. Shaping Opinions
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22. Aristoteles
„ In an ideal society opinions are the
end result of informed discussions,
readings, & listenings.
“
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23. Whenever we are confronted with external stimuli we first
resort to what we feel or what we believe and later to
what we think.
stimuli limbic system neocortex reaction
The cognitive process is a combination of
emotion & reason.
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24. Clara Kayser-Bril, Nicolas Kayser-Bril and Marion Kotlarski: 100 Years of World Cuisine

25. Changing Behavior
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26. Behavior Model
According to B. J. Fogg is people's behavior a result of the
convergence of three elements:
Motivation, Ability, & Trigger
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27. Gamification
Using game mechanics in non-gaming contexts to
improve user engangement or even change user behavior.
You know, stuff like rewards, leaderboards, competitions.
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28. TidyStreet.org

29. TidyStreet.org

30. TidyStreet.org

31. 02
Tell a story
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32. Donald Norman
„ Stories are important cognitive
events, for they encapsulate, into “
one compact package,
information, knowledge, context,
& emotion.
32

33. Edward Segel & Jeffrey Heer
Narrative Visualization: Telling Stories with Data
Martini Glass Structure
Interactive Slideshow
Drill-Down Story
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34. Faces of the Dead by New York Times

35. Budget Forecasts, Compared With reality by Amanda Cox for New York Times

36. Murder: New York City by New York Times

37. 03
Make it personal
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38. Jobless Rate for People Like You by New York Times

39. Jobless Rate for People Like You by New York Times

40. Jobless Rate for People Like You by New York Times

41. 04
Don‘t be evil
The people trust you to act with fair
spirit — please be aware of that.
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42. You can twist data just
like a balloon animal.
But, keep in mind that
these things usually pop
before you get home.
canopic on flickr.com

43. INTENT & IMPACT
Have a clear vision for what you
want to achieve with your work.
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44. John Snow: Cholera Map

45. He convinced Whitehead that the Broad Street pump was
the source of the local infections. Whitehead then joined
with Snow in tracking the contamination to a faulty
cesspool and the outbreak’s index case
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46. Florence Nightingale: Causes of Mortality in the Army in the East

47. She convinced military authorities, Parliament and Queen
Victoria to carry out her reforms. Her insistence on good
sanitation, fresh air and public health saved thousands of
lives, both for soldiers and civilians, on battlefields and in
hospitals.
presented by Interactive Things 47

48. Al Gore, An Inconvenient Truth

49. • Over 106,000 tons of carbon were offset in the year
following the film's release, which is equivalent to
225 million car miles.
• 4200+ tons of carbon were offset just by people
swtiching to compact fluorescent light bulbs.
• Over 15 climate change bills have been introduced in
Congress, with the historic Markey-Waxman Bill
passing the House in June, 2009.
• Over 2600 people have been trained to give The
Climate Project presentation and 4 million people on
all seven continents have heard the presentation.
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50. 05
Plan
Plan the actions that you want people to
take after engaging with your work.
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51. Small Habits by GreenPeace & Daniel Fischer

52. The Human's Development by Global Giving & Roland Loesslein

53. 06
Observe
Observe the impact that your
work has after you published it.
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54. Google Analytics Feedburner
Twitter Search Social Mention
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55. UNDP & Interactive Things: Human Development Report 2.0

56. OECD, Moritz Stefaner & Raureif: Better Life Index

57. Recap
1. Set your aim
2. Tell a story
3. Make it personal
4. Don‘t be evil
5. Plan for actions
6. Observe your impact
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58. Thanks!
From the IXT
dynamic duo

59. THANKS!
If you have any answers, please get in touch.
Email benjamin@interactivethings.com
Twitter @wiederkehr
Phone +41 76 533 33 72
presented by Interactive Things 59