How Swiss schools are using social media, what kind of accounts they have, how many followers, and highlights of the best use of social media in Switzerland.

1. Swiss
Higher Ed
and New
Media: A
Snapshot
Initiative of the State Secretariat for Education, Research and Innovation SERI Annex of the Consulate General.
Swiss Knowledge Network with outposts in Boston, Bangalore, San Francisco, Rio de Janeiro, Shanghai and Singapore.
May 6, 2014

2. 2
Facebook | Likes
! EPFL is way ahead
! Consistent growth across the board
EPFL
EHL
HSG
UZH
UNIBE
UNIL
UNIBAS
UNIGE
UNINE
USI
ZHdK
UNILI
UNIFR
ECAL
HEVS
ZHAW
HEMU
HEAD
HSLU
SUPSI
UNILU
HWZ
HEG
HEIG-VD
HTW
HESSO
FHNW
HSR
PHZH
EIAFR
ELS
FFHS
BFH
FHS
HEPIA
HEM
NTB
HEDS
EESP
PHLU
ECAV
HEDSFR
HE-ARC
PHZUG
ETH
Likes Q4 2013
Likes Q1 2014
30,000
25,000
20,000
15,000
10,000
5,000

3. 3
USI campaigns on Facebook
! Constantly looking for ways
to engage their community
and put it on stage
! It looks spontaneous, but it
is carefully orchestrated
! Make it as easy as possible
for your audience to
participate (e.g. distribute
postcards with the
moustache for
#USIMovember, provide a
camera)

4. 4
USI Moment Machine

5. 5
USI #HoppSwiss campaign
! Collaboration with influencers is key for USI:
! Get others on board and to participate and promote
! Save resources

6. 6
HSG Image Video: An Integrated Campaign
13,000+ views
in one week!
(17 comments)

7. 7
Prominent location on the HSG homepage

8. 8
Its own page on Facebook

9. 9
Behind the scenes

10. 10
Facebook contest

11. 11
Top 15 Departments on Facebook | Likes
No big changes in the last few months
17,948
15,117
9,697
8,674
8,311
4,032
3,884
3,079
2,547
2,532
2,358
2,348
2,300
2,270
2,186
International Relations and Security Network (ISN)
USI Executive Master in Humanitarian Logistics and Management
USI EMBA Executive Master in Business Administration
HSG Alumni
HSG Start
ZHAW School of Management and Law
Master Landscape Architecture ETH Zurich, Prof. Girot
AEHL - Alumni Network
USI Servizio Alloggi
HEC Lausanne
University of St.Gallen Student Union SHSG
Hochschule der Künste Bern/Haute école des arts de Berne
Universität St.Gallen - Unisport
ETH-Bibliothek Zürich
Landscape Architecture Swiss Federal Institute of Technology
U

12. 12
Who is New?

13. 13
Twitter | Followers
! Most followed are still EPFL, ETHZ, and UNIGE
@
EPFL
@
EPFL_en
@
ETH
@
UNIG
Enew
s
@
ETH_en
@
unil
@
uzh_new
s
@
hslu
@
HSG
StG
allen
@
unibern
@
UniBasel
@
USInew
s
@
EHLnew
s
@
unifr
@
UniNeuchatel
@
ZHAW
@
fhhw
z
@
UniLuzern
@
FHNW
@
ecal_ch
@
HTW
_Chur
@
hes_so
@
bfh_hesb
@
uni_li
@
HEADG
ENEVE
@
uzh_new
s_en
@
heigvd
@
phzuerich
@
hessovalais
@
EPFLlive
@
EIAFribourg
@
supsi_ch
@
FFHS
@
PH_Zug
@
zhdk
@
phluzern
@
UniBasel_en
@
PHTG
Kreuzlingen
Followers Q4 2013
Followers Q1 2014
7,000
6,000
5,000
4,000
3,000
2,000
1,000
6,000+ followers

14. 14
Twitter | Department & Sub School Followers
! @ISN_Zurich still leader, also on Facebook
! Generally: accounts with international outreach are top
4,539
2,582
1,755
1,600
1,486
1,454
1,332
1,327
1,226
1,122
943
926
912
876
811
@
ISN_Zurich
@
Hopitaux_unige
@
SG
__Sym
posium
@
ejo_it
@
FuturICT
@
oekonom
enstim
m
e
@
heclausanne
@
ETHBibliothek
@
TheStG
allenM
BA
@
SciencePark_ch
@
ETHZukunftsblog
@
HSG
_Alum
ni
@
IAM
_W
interthur
@
im
m
_zhaw
@
HeadM
ediaDesign

15. 15
Twitter | Crowdsourcing
! ETH library asks their Twitter community for help

16. 16
Be more informal: Don’t replicate your website (but take
people to it)

17. 17
Pictures! Big ones and good ones!

18. 18
Beautiful campus pictures are always winners

19. 19
Faces bring you 38% more likes

20. 20
Less text is more

21. 21
A clean layout with little text

22. 22
Give an exclusive peek

23. 23
Promote your institution’s expertise

24. 24
Put yourself out there (your campus)

25. 25
Another highlight we wanted to mention

26. 26
Thanks for coming and
many thanks to our
awesome host!