Social media and communications trends we observe in higher ed.

1. Florencia Prada, Head of Digital Marketing
SOCIAL MEDIA IN
HIGHER ED
TRENDS 2014

2. IT’S ALL ABOUT CONTENT
rich !
user generated!
well curated!
visual!
relevant !
personal!
people-driven!
mission aligned!
brief

3. OBERLIN STORIES
!3

4. WEST VIRGINIA PEOPLE STORIES
!4

5. UC RESEARCH
!5

6. PROJECT ME
!6

7. IT’S ALL ABOUT PEOPLE
!7

8. BRIEF IS BEST
!8
Source & more info: http://bit.ly/1iDutPZ

9. SWEET SPOT: 40-70 CHARACTERS
!9
Source & more info: http://bit.ly/1iDutPZ

10. BONUS IDEA: OBSCURE HOLIDAYS FOR HIGHER ED
!10