The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Snapshot: Swiss academia and social media - june 2013
1. 1
Agenda
10:30 Snapshot: Swiss Academia and Social Media
11:15 SNF’s Social Media Strategy
Philippe Trinchan, Head of Communications
12:15 Lunch
13:30 Making the Most of Radian6
14:30 Coffee Break
15:00 Workshop: Case Scenarios
16:00 Social Media Discovery with Kian Rieben,
Faveeo.com and Yan Luong, EPFL
17:00 Wrap-up
#higheredCH
2. 2
Who is Here Today?
Berner Fachhochschule
Andrea Schweizer
Andrea Wacher
EPFL
Raphael Dupertois
Colin Grisel
Yan Luong
ETH Zürich
Anders Hagström
Nicole Kasielke
Thomas Langholz
Jun Sarbach
@JunSarBach
Dina Zwimpfer Ruflin
Fachhochschule Luzern
Fabienne Fisch
Adrian Stitzel @hslu
Université de Fribourg
Nathalie Koenig
Mustapha Obbad
Cristina Pydde @SES_unifr
Reto Siffert @retosiffert
Université de Lausanne
Myriam Bango
Guillaume Conne
Pascal Waeber
Sandrine Wenger
Universität Liechtenstein
Herwig Daemon @herwigdaemon
USI Università della Svizzera
italiana
Ladina Caprez @LadiCap
Sara Fedele @sara_fedele
Gilda Schertenleib @Gilda__
Zürcher Hochschule für
angewandte Wissenschaften
(ZHAW)
Philippe Fabian @philippe_fabian
Philipp Funk @philipp_funk
Manu Heim @moltebeeri
Formation Continue
UNIL-EPFL
Jeremy Packham @JeremyPackham
Université de Neuchâtel
Claudine Assad
Bernard Lechot
Dilyana Petrova
Giovanni Sammali
Universität Basel
Matthias Geering @GeeringM
Anne Zimmermann @UniBasel_en
3. Snapshot:
Swiss
Academia
and Social
Media
Initiative of the State Secretariat for Education and Research SER Annex of the Consulate General.
Swiss Knowledge Network with outposts in Boston . San Francisco . Shanghai and Singapore
June 19, 2013
6. 6
Technical Note
• For the first time, we are looking at all Swiss universities
and universities of applied sciences (+ Liechtenstein)
• Historical data might not be available for institutions that did
not participate in the social media program (2010-2012)
• Let us know if an official account is missing
Liechtenstein
7. 7
Facebook | Likes
" EPFL catches up with HSG again
" Consistent growth across the board, but EPFL standing
out
0
3000
6000
9000
12000
EPFL
HSG
EHL
UZH
UNIBE
UNILI
UNINE
UNIGE
USI
ZHdK
UNIBAS
HEVS
ZHAW
HSLU
UNIFR
SUPSI
UNILU
ECAL
HTW
HW
Z
HEIG-VD
HESSO
FFHS
EIAFR
PHZH
FHNW
NTB
ELS
BFH
HEDS
HEDSFR
PHZUG
Likes Q4 2012
Likes Q1 2013
8. 8
Facebook | Likes
" Try new things and see how
your audience reacts
" Easy wins: merge your
pages + places to
consolidate presence
10. 10
Departments on Facebook | Likes
HSG‘s departments are most liked (Q1 2013)....
7809
7656
3492
2534
2402
2039
1923
1794
1784
1755
1678
1355
1224
1157
1115
1074
1034
1005
955
885
743
714
691
HSG Start
HSG Alumni
Master Landscape Architecture ETH Zurich, Prof. Girot
ZHAW School of Management and Law
AEHL - Alumni Network
Hochschule der Künste Bern/Haute école des arts de Berne
USI Servizio Alloggi
ETH-Bibliothek Zürich
TheStGallenMBA
Universität St.Gallen - Unisport
University of St.Gallen Student Union SHSG
Landscape Architecture Swiss Federal Institute of Technology ETH Zurich Chair Prof. Girot
SES unifr
Absolvententag ZHAW
HSG Talents Conference
HSG Campus
AMIV an der ETH
School of Business FHNW
Musikwissenschaftliches Institut Universität Basel
HSG Professional
ZHAW LSFM
Institut für Marketing, Universität St.Gallen (HSG)
Swiss Tropical and Public Health Institute (Swiss TPH)
14. 14
Twitter | Followers
" Crucial decision by EPFL
live tweet at AAAS this
year (one of the most
important general science
venues)
" EPFL has an EPFL_Live
account for live tweeting
40. 40
Conclusions
" Swiss universities are becoming more innovative with
content: University of Basel's blog success with BEAST.
Harnessing student voices in a cohesive manner is no
small feat.
41. 41
Keep an Eye on…
…Google+ (open a personal account to test). We will have a
webinar with the Google team.
45. 45
Coming up
• June 26: Hootsuite Introduction (webinar)
• More webinars, including Patrick Power about Social Media
Metrics
• September 15-21: Fall Study Tour
• Fall: Social Media Summit
• CASE SMC 2014: March 26-28, Los Angeles http://
www.case.org/Conferences_and_Training/SMC14.html