Whether you’re paying for a single article or purchasing a monthly subscription, we enable readers to read and publishers to publish – how they want to.

1. ublishing online has been a challenge. New subscribers
have been a struggle to acquire, advertising revenues are
starting to decline, and everyone seems to expect free.
See how Swishu can solve these problems . . .
P

2. or most publications,
there are two types of
online readers:
subscribers and non-
subscribers.
Percentages vary, but the
paradigm has been constant.
F90%
10%
READERS
Non-Subscribers
Subscribers
THE CURRENT STATE
Statistics in these slides are for illustrative purposes except where noted.

3. evenue-driving efforts
that focus on
converting non-
subscribers into subscribers
can create modest gains.
R88%
10%
2%
READERS
Non-Subscribers
Subscribers
New Subscribers
THE CURRENT STATE (CON’T)

4. nfortunately,
subscriber growth is
often offset by
subscriber churn, netting
very little.
What’s missing?
U90%
8%
2%
READERS
Non-Subscribers
Subscribers
New Subscribers
THE CURRENT STATE (CON’T)

5. he a la carte reader.
An a la carte reader
may not be ready to
subscribe, but they are ready
to buy.
With Swishu, these a la carte
readers can purchase content
how they want to – one
article at a time.
T84%
6%
8%
2%
READERS
Non-Subscribers
A la carte
Subscribers
New Subscribers
THE BRIDGE

6. n addition to more
revenue from a la carte
purchases, Swishu drives
subscriptions by lowering the
barrier to entry for first-time
readers.
More active readers leads to
more subscribers.
I81%
6%
3%
8%
2%
READERS
Non-Subscribers
A la carte
Upsold Subscribers
Subscribers
New Subscribers
NEW SUBSCRIPTIONS

7. ost publishers that
charge for premium
content have a
paywall that looks something
like this: the first paragraph
or two of text, followed by a
page break and a
subscription call-to-action.
M
NEW CUSTOMERS: BEFORE

8. ith Swishu, instead
of having to
navigate long
subscription forms, a reader
can stay on the same page and
buy a single article in as little
as 10 seconds.
W
NEW CUSTOMERS: AFTER
For an interactive demo, visit https://swishu.com/publishers

9. nce a reader has made
their first purchase,
the time it takes to buy
their second article (or
subscribe) is nearly instant.
O
RETURNING CUSTOMERS
For an interactive demo, visit https://swishu.com/publishers

10. or repeat customers
who want the best
deal, the same, simple
process is used for
subscriptions.
Imagine getting a new
subscriber with a single
click.
F
NEW SUBSCRIPTIONS
For an interactive demo, visit https://swishu.com/publishers

11. wishu brings new
revenue to publishers
by offering a la carte
purchases and driving
subscriptions through a low
barrier to entry.
S
PUBLISHER BENEFITS
FEB MAR APR MAY JUN JUL AUG SEP
REVENUE

12. We’re dedicated to
publishing, and we’re
striving to make it more
successful.
We’re fighting every day
to bring valuable content
and readers together.
WE LOVE CONTENT
WHY SWISHU
SWISHU’S REACHFAST & EASY
When a reader buys an
article or subscribes on any
of our publishing partners’
websites, a visit to any other
partner’s website results in a
prepopulated form for one-
click purchases.
In other words, leverage
Swishu’s reach.
Building paywalls and digital
fulfillment systems can be
time-consuming and
expensive. Integrating with
Swishu is fast and easy.
Our custom integrations
team is also available for
larger publishers.