Presentation on Twitter Basics, Best Practices and Strategies for Public Relations by Ryan Swindall.

1. Lunch and Learn: Twitter 101
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2. What is Twitter?
• Microblogging site
• Both personal and professional
• Not restricted to people you know
• Basic in functionality, immense in
reach
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5. What is a Tweet?
A Tweet is a message comprised of
140 characters.
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6. What is a Tweet Continued…
• A Tweet is a message comprised of
140 characters
• Include URL links automatically shortened
• There are no styles in Tweet text
• The Subject can be about whatever you want
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7. What Twitter Can Do For Business
• Engage customers and monitor your reputation
• Build and maintain relationships
• Share information with customers
• Network
• Market and advertise your business
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8. How Can You Use Twitter?
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9. Engage Your Community
• Make your conversation two-way
• Engage your community
• Build your credibility
• Publish helpful content that adds value
• Give people a reason to follow
• Search Twitter for conversations
• Learn from feedback
• Follow people who follow you
• Use Twitter to promote events
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10. Twitter Dos
• Begin slowly and gradually
• Update regularly
• Don’t let your Twitter brand fade away
• Captivate people with short Tweets
• Raise interest
• This makes it easier for people to RT
• Attention to the market and its characteristics
• Relax and have fun with it
• Be the human you are
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11. Twitter Dos
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13. Twitter Don’ts
• Don’t use your personal Twitter account
as a sales channel
• Don’t over-promote products
• Don’t re-tweet without giving credit
• Don’t ignore @replies
• Don’t spam followers
• Don’t use broken links
• TMIT: Too much information Tweets
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14. Twitter Followers
• You do not have to follow people back although
common etiquette encourages it
• More followers isn’t always better
• Quality not quantity
• Focus on following quality relationships and
listening attentively
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15. A few Twitter terms you should know:
@ reply: A comment aimed at one user, but visible
to the public.
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16. A few Twitter terms you should know: @Reply
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17. Key terms continued…
DM:
A direct message sent in private to another user.
Goes to your Direct Messages inbox.
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18. Key terms continued…
Retweeting: Sharing someone else’s post.
Often abbreviated “RT”.
Retweeting is a common way to praise another user,
spread awareness or curry favor with influential users.
That said, if all you do is retweet you’re not
adding much value.
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19. Key terms continued… RT
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20. Key terms continued…
Modified Tweet: Shows that the poster has added
value of there own to the Tweet and then
republished it. Often abbreviated “MT”.
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21. Key terms continued…
#Hashtags: Words beginning with a # to help
you track specific conversations.
You can follow a specific hashtag in real time
using a Twitter search. This is great for events.
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22. Key terms continued… #Hash Tags
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23. What can you do?
• RT Press Releases
• Tweet blog posts
• RT info about partners
• Tweet media coverage: awards,
contributed articles, YouTube videos…
• Tweet about upcoming events and
during events….
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24. Go to Twitter.com and get started today!
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