These are our current (10/26/10) slides for our training for students on understanding your digital identity.

1. The
Secrets Behind
Facebook, Twitter
& Your Digital Identity
Tweet, Poke & Post Your Way to a Dream Job

2. 97%
have
accounts

3. 3%
6login
everyday

4. 5
BILLION
9,512
Years Per Day
#SULC2013

6. $14 Billion$1 Billion
19 yrs old27 yrs old

7. 19 yrs old
$14 Billion$1 Billion
27 yrs old

8. $14 Billion
#SULC2013

9. #SULC2013

11. Matt Matt’s FB Friends 250

12. 250
36,000
21,600,000

13. The
Mega
Phone
“One Million in One Click”

14. Megaphone

15. 200,000,000

16. #SULC2013

17. #SULC2013

18. #SULC2013

19. #SULC2013

20. #SULC2013

21. #SULC2013

22. 70% of employers search
applicants online
86% of say a POSITIVE digital
identity helps.

23. The
Secrets Behind
Facebook, Twitter
& Your Digital Identity
Tweet, Poke & Post Your Way to a Dream Job

24. The
Secrets Behind
Facebook, Twitter
& Your Digital Identity
Look Mom! I’m Learning Stuff in College

25. Physical Identity
Digital Identity
8 Years Ago
#SULC2013

26. Physical Identity Digital Identity
Today
#SULC2013

27. Physical Identity
Very Soon
Digital Identity

29. The
Glass
Bedroom
“You see everyone, everyone sees you”

30. Megaphone
The Glass
Bedroom

32. Fisher College
#SULC2013

33. Who Are You Online?
#SULC2013

34. Is your profile public?
Y N
#SULC2013

35. Do you share personal information?
Y N
#SULC2013

36. Would your mom/teacher/employer be
comfortable viewing your profile?
Y N
#SULC2013

37. Do you/would you use your social site to help
get a job?
Y N
#SULC2013

38. Are your, or your friend’s, online
pictures clean?
Y N
#SULC2013

39. AmericanIdolShowerSingerFlasher ClosetFlasher
Y
N
5
0
4
1
3
2
2
3
1
4
0
5

40. AmericanIdolShowerSingerFlasher ClosetFlasher
MegaPhone
The Glass
Bedroom
Yes
Less Than
Positive
No
Positive
No
Less Than
Positive
Yes
Positive

41. Very NearBeforeNow

42. Facebook Activity on Thursday Nights
Activity by Minute
4:00 5:00 6:00 7:00 9:00 10:00 11:00
300 K
310 K
320 K
330 K
340 K
350 K
360 K
370 K
380 K
# of Users
Time
5:00 6:00 7:00 8:00 9:00 10:00 11:00
#SULC2013

43. The
Digital
Footprint
“A Timeline of your ENTIRE Life”

44. 3 Themes of a New World
#SULC2013

45. #SULC2013

46. #SULC2013

47. 12:51
#SULC2013

48. #SULC2013

49. 12:51
12:53
12:58
1:05
#SULC2013

50. Leave Positive
Footprints
To Promote
Your Good
Qualities
Use The
Megaphone
#SULC2013

51. YOUR NEW
IDENTITY.
‘s
AmericanIdolShowerSingerFlasher ClosetFlasher
#SULC2013

52. 1) Scan your current account(s)
2) Set up a blog & Twitter
Action Steps
#SULC2013

53. 1) Scan your current account(s)
2) Set up a blog & Twitter
3) Promote Your Good Qualities
Action Steps
#SULC2013

54. h"p://resume.linkedinlabs.com
#SULC2013

55. 1) Scan your current account(s)
2) Set up a blog & Twitter
3) Promote Your Good Qualities
4) If nothing else...
Action Steps
#SULC2013

58. tom@swiftkickonline.com
@TomKrieglstein

60. Find Classmates Like You

61. 1) PICK A SKILL
2) CREATE A PLAN
Dancing
Singing
Writing
Video
Game
PlayingSports
Music
Poetry Business Idea

62. What
Else?

63. CouchSurfing.com
Travel the World for Cheap

64. Make Money Now!

65. thesecretsbehind:
&

66. CC:
Subject: Working at Facebook?
Hi Dan,
I’mVP and GM at Facebook, the top site for college students in the US. Given your
experience at LookSmart, I thought you might be a good fit. Facebook is still a very
small team despite having a strong market position, so this is a great opportunity for
the right person. If you’re interested in talking with us, please let me know the best
way to get in touch with you.
Thanks, Matt
Facebook.com

67. So, we’re proud to announce (with our tails between our legs)
that Facebook now has photo sorting. Click “Organize Photos”
when viewing or editing any album, and check it out.And, if you
happen to meet him, buy Dan a beer (once he turns 21 in 2008)

69. App

70. $11,131 in 48 Hours

71. broughtto
you
by...

72. PUSH