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When

Disaster
 Strikes...
There is
NO COMMUNICATION
2010 Leh, Ladakh Cloud Burst
REFUGEES NEED HELP

             •   Food
             •   Shelter
             •   Medicine
             •   Management
2004 Asian Tsunami
RESPONDERS NEED
   ASSISTANCE
            •   Maps
            •   Messaging
            •   Mobillity
            •   Logistics
WE HAVE A SOLUTION
The CrisisCommunicator
• Who is it for?
  ▫   Disaster Response Teams
  ▫   Communities
  ▫   Response Coordinators
  ▫   Communication Operators
• What is it?
  ▫ iPad-like rugged device
  ▫ Creates Emergency Digital
    Communication Network
  ▫ Disaster Management Communication
    Information System (DMCIS)
  ▫ Solution when phones are down or
    overloaded
  ▫ GPS-enabled for location awareness
  ▫ Like Enterprise Resource Management,
    for a disaster                         Artist’s Impression
OUR Technology
                      Is
         Easy and Reliable!



 • Zero-Config Turnkey
    Network
 • Local copy of DB
 • APRS for data exchange
 • Sahana based DMCIS*
 • Touchscreen data input
 • Long Battery Life, and
    versatile charging options
     ▫ Handcrank, solar panel, car
        battery, etc.
*Disaster Management Communication Information System
Our System
               Is
   Ready for a Disaster!




• Rugged Device
• Live Map of Disaster Zone
• High Quality Components
• Open Source software stack
• Digital Radio Communication
  (VHF Bands)

• Person Register for refugees, missing, and found
• Algorithms to re-unite families, solve supply and transport logistics
The Finances
                        Cost:$0.04M     Cost:$0.12M     Cost:$0.48M    Cost:$0.66M    Cost:$0.75M
                       Funds:$0.05M.   Funds:$0.34M.   Funds:$0.83M.   Funds:$2.3M.   Funds:$3.8M.


                                                                                                     marketing
                                                                                                     R&D
Income Distribuition




                                                                                                     Other Invest

                                                                                                     loans

                                                                                                     Bootstrap
                                                                                                     fund
                                                                                                     Income

                                                                                                     Private
                                                                                                     placement

                                                                                                     Social VC
                                                                                                     funding




                         2014             2015           2016             2017             2018
Social Return on Investment
Social Activities:
•   Training and simulations in communities.
•   Localized employment from training and outreach.
•   Disaster Contingency Fund >10% cash assets.
•   Employees trained as disaster response personnel.
•   Feedback improvements to FOSS* communities.
•   Interoperability with other products to aid in disaster situation.
•   Socially owned: Private Placement targeted to
    stakeholder communities.

SROI Indicators:
• Follow-up surveys will assess the long-term skill retention.
    ▫   Percentage of population retaining viable skills.
• Size of the Disaster Contingency Fund and outlays.             Ploughing back the Profit
    ▫   Financial Units
• The amount of local employment generated, both in terms of population and salary value.
    ▫   Population statistics and financial units.
• The growing size of our disaster response team.
                                                                         *Free and Open Source Software

The Human Life is priceless; SROI indicators will be presented in natural units alongside
The Market
    Aid for disaster
 preparation grew from
US$4.4 million in 2004 to
US$454.6 million in 2009.

Increase OVER 80-fold in
      just 6 years!!!

• India received US$639.4M from ’00-’09. (3rd largest recipient.)
• “Where can I buy it?” – Respondent

Marketing Strategy: combined push/pull
• “Push” advertising to Govt., aid agencies via contacts, presentations, and
  targeted marketing.
• “Pull” from communities through training activities.

            From the report by Kellet and Sparks, “Disaster Risk Reduction: Spending where it should count”, March 2012.
Increasing Natural Disasters

     Predictable,
Increasing incidence
  of large disasters
      world wide
CrisisCommunicator in Action
• Refugee Center 1 enters details of refugees. Father Govind is missing his
  daughter Devi.
   ▫ Information is automatically duplicated to all CrisisCommunicators.
   ▫ Refugee Center 1 also notes in system that they need food and medical supplies
     for 10 people.
• Rescue Team finds a girl. Her name is Devi.
   ▫ CrisisCommunicator suggests that she might be Govind’s daughter!
• Assessment Team notes that a road is blocked, only small vehicles can
  pass.
   ▫ All other devices are notified. Coordination center sees the note on their live map.
• Coordination Center receives a shipment of supplies, to send to refugee
  centers.
   ▫ CrisisCommunicator charts optimum route, taking into account the road block.
   ▫ CrisisCommunicator also suggests best allocation of supplies to different need
     centers.
• Vehicle is dispatched with appropriate supplies, and is guided by device.
• People living outside disaster zone want information about their relatives.
   ▫ A single CrisisCommunicator connected to the internet allows them to query the
The Team
                                           I wish I knew
                                          what the others
                                             are up to...
                                                               Linkesh Diwan
  Nishtha Pallival




                                                                  Aparna Ashok
Rahul Krishnan




                     At Wise Earth Technology, a team of
                     passionate    youth    with    disaster
                     response experience, a desire for
  Varrun Ramani      service, the drive, the tools, and the
                     connections, will make this business a    Renjith Mohan

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CrisisCommunicator

  • 2.
  • 4. 2010 Leh, Ladakh Cloud Burst
  • 5. REFUGEES NEED HELP • Food • Shelter • Medicine • Management
  • 7. RESPONDERS NEED ASSISTANCE • Maps • Messaging • Mobillity • Logistics
  • 8. WE HAVE A SOLUTION
  • 9. The CrisisCommunicator • Who is it for? ▫ Disaster Response Teams ▫ Communities ▫ Response Coordinators ▫ Communication Operators • What is it? ▫ iPad-like rugged device ▫ Creates Emergency Digital Communication Network ▫ Disaster Management Communication Information System (DMCIS) ▫ Solution when phones are down or overloaded ▫ GPS-enabled for location awareness ▫ Like Enterprise Resource Management, for a disaster Artist’s Impression
  • 10. OUR Technology Is Easy and Reliable! • Zero-Config Turnkey Network • Local copy of DB • APRS for data exchange • Sahana based DMCIS* • Touchscreen data input • Long Battery Life, and versatile charging options ▫ Handcrank, solar panel, car battery, etc. *Disaster Management Communication Information System
  • 11. Our System Is Ready for a Disaster! • Rugged Device • Live Map of Disaster Zone • High Quality Components • Open Source software stack • Digital Radio Communication (VHF Bands) • Person Register for refugees, missing, and found • Algorithms to re-unite families, solve supply and transport logistics
  • 12. The Finances Cost:$0.04M Cost:$0.12M Cost:$0.48M Cost:$0.66M Cost:$0.75M Funds:$0.05M. Funds:$0.34M. Funds:$0.83M. Funds:$2.3M. Funds:$3.8M. marketing R&D Income Distribuition Other Invest loans Bootstrap fund Income Private placement Social VC funding 2014 2015 2016 2017 2018
  • 13. Social Return on Investment Social Activities: • Training and simulations in communities. • Localized employment from training and outreach. • Disaster Contingency Fund >10% cash assets. • Employees trained as disaster response personnel. • Feedback improvements to FOSS* communities. • Interoperability with other products to aid in disaster situation. • Socially owned: Private Placement targeted to stakeholder communities. SROI Indicators: • Follow-up surveys will assess the long-term skill retention. ▫ Percentage of population retaining viable skills. • Size of the Disaster Contingency Fund and outlays. Ploughing back the Profit ▫ Financial Units • The amount of local employment generated, both in terms of population and salary value. ▫ Population statistics and financial units. • The growing size of our disaster response team. *Free and Open Source Software The Human Life is priceless; SROI indicators will be presented in natural units alongside
  • 14. The Market Aid for disaster preparation grew from US$4.4 million in 2004 to US$454.6 million in 2009. Increase OVER 80-fold in just 6 years!!! • India received US$639.4M from ’00-’09. (3rd largest recipient.) • “Where can I buy it?” – Respondent Marketing Strategy: combined push/pull • “Push” advertising to Govt., aid agencies via contacts, presentations, and targeted marketing. • “Pull” from communities through training activities. From the report by Kellet and Sparks, “Disaster Risk Reduction: Spending where it should count”, March 2012.
  • 15. Increasing Natural Disasters Predictable, Increasing incidence of large disasters world wide
  • 16. CrisisCommunicator in Action • Refugee Center 1 enters details of refugees. Father Govind is missing his daughter Devi. ▫ Information is automatically duplicated to all CrisisCommunicators. ▫ Refugee Center 1 also notes in system that they need food and medical supplies for 10 people. • Rescue Team finds a girl. Her name is Devi. ▫ CrisisCommunicator suggests that she might be Govind’s daughter! • Assessment Team notes that a road is blocked, only small vehicles can pass. ▫ All other devices are notified. Coordination center sees the note on their live map. • Coordination Center receives a shipment of supplies, to send to refugee centers. ▫ CrisisCommunicator charts optimum route, taking into account the road block. ▫ CrisisCommunicator also suggests best allocation of supplies to different need centers. • Vehicle is dispatched with appropriate supplies, and is guided by device. • People living outside disaster zone want information about their relatives. ▫ A single CrisisCommunicator connected to the internet allows them to query the
  • 17.
  • 18. The Team I wish I knew what the others are up to... Linkesh Diwan Nishtha Pallival Aparna Ashok Rahul Krishnan At Wise Earth Technology, a team of passionate youth with disaster response experience, a desire for Varrun Ramani service, the drive, the tools, and the connections, will make this business a Renjith Mohan