I am Lai Lap Kwan, the exchange student come from City University of Hong Kong. Here is my work about books and magazines, please check it is possible or not to read. Thank You.

1. Introduction to Communication
Books & Magazines
Lai Lap Kwan Swena
Student ID : 20129856

2. Differences between Traditional
magazines & Online magazines
Traditional Online
Magazines Magazines

3. Traditional Magazines
 Publications printed with ink on paper
 Financed by advertising
 Distribution channel :
1. Paid Circulation : sold by price or by
subscription
2. Non-paid Circulation : street dispenser
3. Controlled Circulation : “insider
magazines”

4. Online Magazines
 Online magazines also with online
newspapers
 Dual digital formats : include HTML
versions
 Types of online magazines :
1. Webzine : publish on World Wide Web
2. Ezine : publish by electronic mail
3. Cyberzine / Hyperzine : electronically
distributed resources

5. Types of Magazines
Fashion &
Entertainment Travel
Beauty
• Cosmopolitan • Face • U Magazine
• Milk • Sudden • Weekend
• Elle Weekly Weekly
• East weekly

6. Fashion & Beauty
 Target market : Women
 Cosmopolitan : Office ladies
 Cosmo Girl : Younger girls
 Nature :
 Language : 32 languages
 Countries : distributed in 100
countries

7. Fashion & Beauty
 Target market : Ladies
 Nature : Similar as Cosmopolitan
 Content :
 Healthy
 Fashion
 Cosmetic products
 Lifestyle

8. Fashion & Beauty
 Target market : Teenagers, even boys
& girls
 Nature : Japanese style
 Content :
 Fashion
 Electronic products
 Insider magazines :
Tea & Cream

9. Entertainment
 Target market : Housewife
 Nature : use "exaggerate" wordings to
exaggerate the news
 Content :
 Entertainment news
 Social government
news

10. Entertainment
 Target market : teenagers
 Content :
 Similar as East Weekly
 Insider magazine :
1. Trading Express : Finance &
Economic
2. Auto Express : Car

11. Entertainment
 Target market : teenagers
 Content :
 Fashion popular style
 Insider magazine :
1. Eat & Travel Weekly
2. Me!

12. Travel
 Target market : Teenagers
 Content :
 Each periodical focus on designated
countries
 Insider magazine :
1. U Food
2. U Life

13. Travel
 Target market : middle income class
 Nature : drum for
consumerism
 Content : introduce
more expensive scenic
points compare with
U magazine

14. Conclusion
1. High circulation rate
 People can read online magazines even they do not buy
 Different types of magazines reach different kinds of
customers
2. Wide coverage
 Different distribution channels for traditional magazines
 Online magazine match with the trend, take notice of
teenagers
3. Easy to encode the message through magazine advertising
 More advertisement type can be used
(e.g. Publish a print ad of perfume on Cosmopolitan)
 Centralize types of customers easily
(e.g. East Week  Housewife)

15. Reference
 http://www.cosmopolitan.com.hk/
 http://www.elle.com.hk/
 http://www.milk.com.hk/
 http://www.umagazine.com.hk/member_reg_surv
ey.php
 http://www.weekendhk.com/
 http://hk.face.nextmedia.com/template/face/front.
php
 http://hk.sudden.nextmedia.com/template/sw/fron
t.php
 http://eastweek.my-magazine.me/
 http://en.wikipedia.org/wiki/Online_magazine
 http://en.wikipedia.org/wiki/Magazine