For more of the latest information on social media marketing, please visit our official blog page at http://blackboxsocialmedia.com/topicss/blog/

2. Twitter Launches
Brand Pages or
“Enhanced Profile
Pages

3. Today, with very little advanced
warning, Twitter finally launched its
new Brand Pages, or ‘enhanced profile
pages’. The irony is while they’ve been
teasing the public with this update for
months,

4. the fact that they chose today to
announce it came with no forewarning
or fanfare. Here are the two main
changes to Twitter Brand Pages.

5. “So today’s changes are all about
bringing that personality forward, more
photos forward, so it’s much easier to
see the media experiences and flip
through them,” said Twitter CEO Dick
Costolo on NBCs Today Show earlier
today.

6. The 2 main updates to the
Twitter Enhanced Profile Pages
are as follows:

7. Twitter header photo
You can now display your
brand prominently and immediately
engage with your profile visitors.
To select from the pre-loaded themes or
upload your custom image, visit the
design tab within your Twitter settings
page. Use the image cropper to make
the best selection.

8. An automatic gradient will appear on
the profile header. Image maps,
animation or flash are not allowed. The
image maintains 2:1 aspect ratio on all
screens (minimum 200px x 100px).

9. For best results, choose a profile header
that is 1252px x 626px as it will display
best among all different types of media
devices.

10. Pinned tweet
Display the most important content on
your profile. Select any of your Tweets
to pin to the top of your profile timeline.
Manage your pinned Tweets from the
advertiser campaign dashboard. If you
select more than one Tweet to pin, we
will display the most popular Tweet.

11. While Facebook and Google+ both also
have header photos, Twitter is unique
because existing user profile images will
be superimposed over the center of the
header rather than off on the bottom
left, where they appear on Facebook,
or to the right, where they appear with
G+.

12. Therefore, it will take a little strategy
when creating your Twitter header
photos. Mashable put together a brief
video on how to make creative header
photos.

13. How to Add a New Twitter
Header Photo
 First, visit your profile page either on
Twitter.com or via your mobile app.

14.  Click on your name in the upper left
hand box. This will take you to your
profile page. From there, choose
‘design’. Or you can also
visit Twitter.com/Settings/Design
 Once on the design page, either
select a photo from your existing library
or upload in one from your desktop.

15. To upload a header photo from a
mobile app, visit to the “Me” tab, click
the settings button (gear), tap “Edit
profile” and then “Header.”

16. In addition to the header images, the
layout also has bigger photo
thumbnails in the left rail (where six are
displayed in two rows instead of the
previous four in a line).

17. Meanwhile, the tabs on the left rail
linking to user’s followers, favorites and
users they follow — which are of more
interest to Twitter’s power users than
they are to the average consumer

18. — are being given less prominent real
estate, since they’ve been moved up
somewhat and are no longer in the
center of profile pages.