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2. Five Tips and User
Insights for Using
Facebook Timeline
Brand Pages

3. If you have a Facebook Timeline for
Brands, you may notice that users
seem to be confused by the new
timeline offered on the site. Certain
elements are very confusing include
“See More” content breaks along with
unexpanded apps. Cover images and
certain other features may be of less
importance.

4. SimpleUsability recently conducted a
study on eye tracking. During this
study, they played back activity to
users to have them recall the thought
processes they used.

5. What this study found was that brands
have a number of opportunities and
challenges in order to continue using
Facebook for marketing. Whether you
chose to change your page over early
or waited until Facebook did this on
March 31, you may be in need of tips
and user insights to help make your
page user-friendly again.

6. Five Tips for Using
Facebook Timeline
Brand Pages

7.  Keep your Facebook Timeline for
Brands current at all times. Small
businesses may find this difficult to do,
but visitors don’t have to scroll as often.
Be sure they can see any competitions,
promotions and themed content
without having to scroll.

8. Content breaks, where Facebook loads
older posts, often led to the visitor
leaving the site believing they had come
to the end of content. Others left
because they did not want to wait for
this content to load.

9.  Don’t place too much emphasis on
your cover images on Facebook Timeline
for Brands. Most perceive these to be
ads so they ignore them. Care must be
taken because there are very strict rules
that have been put into place when it
comes to the images.

10. You cannot put any calls to action here
or contact information. Visitors tend to
scroll down past the images so you need
to work use of this space to brand your
business and save important
information for locations further down
the page.

11.  Put a history of your company in your
Facebook Timeline for Brands. The
‘about’ section of brand pages is a great
way to do this. Use this information to
share information that is not easily
located on the corporate website.

12. This allows them to learn more about
the history of your company. Be careful
though as some users can become
confused if you include history that
dates back to before Facebook was in
existence.

13.  Pay close attention to friends’
interactions and relationships. Make
sure you nurture your brand any time
you see it mentioned on this site. Any
time someone interacts with your page,
respond. It may be that a friend likes the
page and interacted with it so another
user became more interested in liking it
also.

14. When you see something along these
lines, whether it be a photo comment or
status update, engagement is key as
recent friend activity encourages more
engagement.

15.  Help your customers understand the
new Facebook Timeline for Brands. Offer
them guidance and engage more
frequently. They will keep coming back
for more hits and tips as they learn the
new layout.