SlideShare a Scribd company logo
1 of 12
Brace Yourself for
The New Google
   Algorithm
Google is at it again. After Panda and
  Farmer wreaked havoc on websites
        the moment they were
implemented, Google has announced
fresh changes in its search algorithms.
Now websites should now be ready as
the search engine giant is once again
       rolling out a new Google
algorithm. The new changes will now
  focus on semantic search which is
 based on the context or meaning of
  words and how they were used in
 search terms. Here are some tips on
how to prepare for the new updates.
New Google Algorithm
| Create Informative Content

   More than just selling products or
  your business, you should focus on
 creating informative content. Google
     would be focusing on making
    searches relevant and useful to
               searchers.
Providing valuable information would
auger well for your rankings based on
   the new algorithm. Avoid copying
from other people’s content because
 it would only make things worse for
               your site.
New Google Algorithm | Focus
On The Context Of Your Content

As mentioned above, the new Google
 algorithm would be context-based.
 Instead of keywords, you should try
   to improve the meaning of your
              keywords.
he expression “I am so hungry I could
die” may be an idiomatic expression
 but could have another meaning to
another. The phrase “furry pets” may
 be a dog to you but could refer to a
 cat for another. Place synonymous
keywords on the proper context and
   you are safe from any possible
              penalties.
New Google Algorithm | Create
an FAQ Page
   Adding an FAQ page will make your
      website user friendly and hence
appealing to Google. At the same time, it
 will make you an authority in answering
queries about a particular topic. You can
give it the title “Ask an Expert” page. This
    will help your page get indexed by
                    Google.
New Google Algorithm | Mix
Up Your Content

If you are using text for your content, it is
recommended to add an image or two to
  it. Likewise, you can also add videos to
    your content. Of course, it has to be
           related to your website.
New Google Algorithm |
Backlinks
  Before it is a common practice of SEO
 practitioners to collect and use for their
 sites. However, with the new algorithm
  this is bad and will over optimize your
  website. Make sure that your links are
worth linking and will become assets. Build
    backlinks from different mediums.
Updates like these will always be
 implemented by Google so you should
always be ready for these changes. There
 are other techniques that can help you
 cope up with these new changes so do
search for them and find out what works
         best for your company.

More Related Content

More from Black Box Social Media

When to tweet 3 tools for finding your audience on social media
When to tweet 3 tools for finding your audience on social mediaWhen to tweet 3 tools for finding your audience on social media
When to tweet 3 tools for finding your audience on social mediaBlack Box Social Media
 
Facebook offers share directly with fans
Facebook offers  share directly with fansFacebook offers  share directly with fans
Facebook offers share directly with fansBlack Box Social Media
 
What is the new facebook search engine
What is the new facebook search engineWhat is the new facebook search engine
What is the new facebook search engineBlack Box Social Media
 
Using the benefits of facebook timeline for brands to your advantage
Using the benefits of facebook timeline for brands to your advantageUsing the benefits of facebook timeline for brands to your advantage
Using the benefits of facebook timeline for brands to your advantageBlack Box Social Media
 
The value of facebook real time insights
The value of facebook real time insightsThe value of facebook real time insights
The value of facebook real time insightsBlack Box Social Media
 
Tips to create a rave with social media marketing world wide
Tips to create a rave with social media marketing world wideTips to create a rave with social media marketing world wide
Tips to create a rave with social media marketing world wideBlack Box Social Media
 
How to get your facebook fan page back if it was disabled by facebook
How to get your facebook fan page back if it was disabled by facebookHow to get your facebook fan page back if it was disabled by facebook
How to get your facebook fan page back if it was disabled by facebookBlack Box Social Media
 
How to market the easy way through social media sites
How to market the easy way through social media sitesHow to market the easy way through social media sites
How to market the easy way through social media sitesBlack Box Social Media
 
Facebook timeline for brands new admin levels
Facebook timeline for brands new admin levelsFacebook timeline for brands new admin levels
Facebook timeline for brands new admin levelsBlack Box Social Media
 
Facebook timeline for brands new admin levels
Facebook timeline for brands new admin levelsFacebook timeline for brands new admin levels
Facebook timeline for brands new admin levelsBlack Box Social Media
 
Sure fire signs that your website sucks
Sure fire signs that your website sucksSure fire signs that your website sucks
Sure fire signs that your website sucksBlack Box Social Media
 
Guide To Article Marketing: Little Known Secrets To Success
Guide To Article Marketing: Little Known Secrets To SuccessGuide To Article Marketing: Little Known Secrets To Success
Guide To Article Marketing: Little Known Secrets To SuccessBlack Box Social Media
 
Find your niche and the income will follow
Find your niche and the income will followFind your niche and the income will follow
Find your niche and the income will followBlack Box Social Media
 

More from Black Box Social Media (20)

You tube copyright updates
You tube copyright updatesYou tube copyright updates
You tube copyright updates
 
What is facebook premium ads
What is facebook premium adsWhat is facebook premium ads
What is facebook premium ads
 
When to tweet 3 tools for finding your audience on social media
When to tweet 3 tools for finding your audience on social mediaWhen to tweet 3 tools for finding your audience on social media
When to tweet 3 tools for finding your audience on social media
 
Facebook offers share directly with fans
Facebook offers  share directly with fansFacebook offers  share directly with fans
Facebook offers share directly with fans
 
Lesson learned from dan kennedy
Lesson learned from dan kennedyLesson learned from dan kennedy
Lesson learned from dan kennedy
 
What is the new facebook search engine
What is the new facebook search engineWhat is the new facebook search engine
What is the new facebook search engine
 
Using the benefits of facebook timeline for brands to your advantage
Using the benefits of facebook timeline for brands to your advantageUsing the benefits of facebook timeline for brands to your advantage
Using the benefits of facebook timeline for brands to your advantage
 
Social media for sports teams
Social media for sports teamsSocial media for sports teams
Social media for sports teams
 
The value of facebook real time insights
The value of facebook real time insightsThe value of facebook real time insights
The value of facebook real time insights
 
Tips to create a rave with social media marketing world wide
Tips to create a rave with social media marketing world wideTips to create a rave with social media marketing world wide
Tips to create a rave with social media marketing world wide
 
How to get your facebook fan page back if it was disabled by facebook
How to get your facebook fan page back if it was disabled by facebookHow to get your facebook fan page back if it was disabled by facebook
How to get your facebook fan page back if it was disabled by facebook
 
Some useful twitter tips and tricks
Some useful twitter tips and tricksSome useful twitter tips and tricks
Some useful twitter tips and tricks
 
How to market the easy way through social media sites
How to market the easy way through social media sitesHow to market the easy way through social media sites
How to market the easy way through social media sites
 
Instant customer revolution review
Instant customer revolution reviewInstant customer revolution review
Instant customer revolution review
 
Facebook timeline for brands new admin levels
Facebook timeline for brands new admin levelsFacebook timeline for brands new admin levels
Facebook timeline for brands new admin levels
 
Facebook timeline for brands new admin levels
Facebook timeline for brands new admin levelsFacebook timeline for brands new admin levels
Facebook timeline for brands new admin levels
 
Sure fire signs that your website sucks
Sure fire signs that your website sucksSure fire signs that your website sucks
Sure fire signs that your website sucks
 
Guide To Article Marketing: Little Known Secrets To Success
Guide To Article Marketing: Little Known Secrets To SuccessGuide To Article Marketing: Little Known Secrets To Success
Guide To Article Marketing: Little Known Secrets To Success
 
What is pro blog academy?
What is pro blog academy?What is pro blog academy?
What is pro blog academy?
 
Find your niche and the income will follow
Find your niche and the income will followFind your niche and the income will follow
Find your niche and the income will follow
 

Recently uploaded

Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clashcharlottematthew16
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfSeasiaInfotech2
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Wonjun Hwang
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 

Recently uploaded (20)

Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdf
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 

Brace yourself for the new google algorithm

  • 1.
  • 2. Brace Yourself for The New Google Algorithm
  • 3. Google is at it again. After Panda and Farmer wreaked havoc on websites the moment they were implemented, Google has announced fresh changes in its search algorithms.
  • 4. Now websites should now be ready as the search engine giant is once again rolling out a new Google algorithm. The new changes will now focus on semantic search which is based on the context or meaning of words and how they were used in search terms. Here are some tips on how to prepare for the new updates.
  • 5. New Google Algorithm | Create Informative Content More than just selling products or your business, you should focus on creating informative content. Google would be focusing on making searches relevant and useful to searchers.
  • 6. Providing valuable information would auger well for your rankings based on the new algorithm. Avoid copying from other people’s content because it would only make things worse for your site.
  • 7. New Google Algorithm | Focus On The Context Of Your Content As mentioned above, the new Google algorithm would be context-based. Instead of keywords, you should try to improve the meaning of your keywords.
  • 8. he expression “I am so hungry I could die” may be an idiomatic expression but could have another meaning to another. The phrase “furry pets” may be a dog to you but could refer to a cat for another. Place synonymous keywords on the proper context and you are safe from any possible penalties.
  • 9. New Google Algorithm | Create an FAQ Page Adding an FAQ page will make your website user friendly and hence appealing to Google. At the same time, it will make you an authority in answering queries about a particular topic. You can give it the title “Ask an Expert” page. This will help your page get indexed by Google.
  • 10. New Google Algorithm | Mix Up Your Content If you are using text for your content, it is recommended to add an image or two to it. Likewise, you can also add videos to your content. Of course, it has to be related to your website.
  • 11. New Google Algorithm | Backlinks Before it is a common practice of SEO practitioners to collect and use for their sites. However, with the new algorithm this is bad and will over optimize your website. Make sure that your links are worth linking and will become assets. Build backlinks from different mediums.
  • 12. Updates like these will always be implemented by Google so you should always be ready for these changes. There are other techniques that can help you cope up with these new changes so do search for them and find out what works best for your company.