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2. 7 Best Practices that
Small Businesses Can
Follow to Leverage on
Facebook's Timeline

3. After Facebook automatically
converted business fan pages to
Timeline design, many are having a
hard time adapting to such a
change. If you are one of those
who aren’t happy with the shift, it
is important that you do not waste
your time complaining.

4. After all, Timeline is here to stay
and you won’t be able to do
anything about it except to take
advantage of what it has to offer.
You may not know it , but
Facebook Timeline actually
brings more branding opportunity
for your business.

5. It doesn’t matter if you only have
little budget allotted for your social
media marketing because you can
have your own share of your target
market for free over at Facebook.
Below are some useful practices
you can follow to make a buzz for
your business using the features
and tools available on Timeline.

6. Images count, so take the
time to snap photos
Timeline is more visual than the
earlier version of Facebook pages,
and this is the perfect opportunity
for you to get your camera or your
Smartphone to work for you.

7. This will show your fans how your
business works from the inside and
it is also a human-centric approach
to build awareness about your
brand.

8. Make a lasting first impression
with your cover and profile
photos
In a new eye-tracking study, it has
been found that most consumers
pay more attention to a brand’s
cover photo than any other posts
on the wall.

9. This goes to show that since your
cover photo is the first thing that
people get to see when they visit
your page, you need to channel
your creative juices and make a
high resolution cover photo that
captures the real essence of your
brand to make an excellent first
impression.

10. Change the cover photo as often as
you like, but make sure that you do
not tout promotions, contact
details, pricing discounts and
purchasing information as all these
are against Facebook’s guidelines.

11. Of course, do not forget the
traditional profile photo that is
situated in the lower left hand
corner of your cover photo. This is
the perfect spot where you can
place your company’s logo. Such a
thumbnail image will define your
brand since it will accompany all
the comments and posts you make.

12. Pin or Highlight key information
like you would on your cork
board
Timeline may seem like all things
chronological, but this isn’t actually
the case. You can now draw more
attention to one of your posts by
highlighting it.

13. Simply choose the star icon on the
right corner at the top of any of
your post and this will
automatically be updated across
the width of your page.

14. Meanwhile, if you would like to
extend the life of your post for
seven more days, you can do so by
pinning it. For example, if you have
a contest going on and your post
about it is being pushed back by
newer posts,

15. simply hover to the right corner of
that post and choose the “Pin to
Top” option underneath the pencil
icon. When you do pin a post, it
becomes larger and it becomes the
first item in your Timeline, staying
there for a week.

16. Give due credit to your
businesses milestones
Functioning like a scrapbook,
though in a digital format,
Timeline is the most ideal platform
to tell your business’s story.

17. Hence, in order to let your fans
know the most important events in
your business, take the time to
compile a list of the key days of
your enterprise such as when it was
established and product launches
just to name a few.

18. Don’t forget to include photos.
Milestones make it possible for
consumers to know more about
your business accomplishments
and they are a great feature to
subtly market your product or
service.

19. Organize and customize your
applications
Just below your cover photo are the
applications that get more visibility
compared to your posts. You can organize
these applications to make your page less
cluttered and you can even take
advantage of other custom-built apps on
Facebook to customize your page.

20. Take cue from your insights
Analytics wise, Facebook provides
you with all the help you need to
track the metrics around your
content. By carefully analyzing the
trends on the way how users engage
with your posts,

21. you will better understand which
ones generate more attention and if
your efforts are yielding better
results. So, take advantage of the
insights wisely to improve your
content.

22. Give love and engage with thy
fans
You have to understand that all of your
Facebook marketing efforts will go
down the drain if you do not give time
to engage with your fans. Bear in mind
that communication is always the key
to keep people coming back to your
page.

23. Therefore, create posts that will grab
the attention of your visitors.
Interesting questions can trigger
conversations and responding back to
your fans’ queries is a great way to
send them the message that you are
listening to what they have to say.

24. Likewise, you might want to run
contests, show off the photos of your
fans, or send a shout out to them to let
them feel how much you value their
loyalty.

25. As you can see, you can make
Facebook Timeline your best friend
when it comes to building buzz about
your brand. All it takes is for you to
make use of the available tools and
take the time to make engaging and
compelling content hat worthy to liked
and shared.