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STAPEL SCALE

1
        Presented By:
        Bhanu Prakash Gupta
        Swati Verma
SCALING
        TECHNIQUE




                 NON
COMPARATIVE
              COMPARATIVE
                            2
NON
                   COMPARATIVE
                      SCALE




                          CONTINOUS RATING
       ITEMIZED SCALE
                               SCALE




                 SEMANTIC          STAPEL
LIKED SCALE     DIFFERENTIA
                  L SCALE          SCALE     3
INTRODUCTION:
    Jan Stapel developed it and it is presented
    vertically with an adjective in the middle and five
    data points above and five data points below.

   It is a slight modification of semantic differential
    scale.

   It is a unipolar rating scale with 10 categories
    numbered from –5 to + 5, without a neutral point
    (zero). Ratings may range from + 3 to -3, or + 5 to -
    5, very accurate to very inaccurate.
                                                            4
   The data obtained by using a staple scale can be
    analyzed in the same way as semantic differential
    data.

   It is used when it becomes difficult to find bipolar
    adjectives that match the investigative question.

   One of the types of attitude measurement scales




                                                           5
   For e.g., the respondents may be asked to rate their job
    using staple scales as follows:

      +3                   +3                       +3
      +2                   +2                       +2
      +1                   +1                       +1
Challenging           suits my skill          satisfactory
      -3                    -3                       -3
      -2                    -2                       -2
      -1                    -1                       -1


                                                               6
PROCESS:

   The higher the positive score the better the
    adjective describes the object. The larger the plus
    number you choose. The more accurately you think
    the number describes your choice.

   The less accurate the description, the larger the
    negative number chosen. If select a minus
    number, you think your choice is not describe
    accurately.

                                                          7
   ADVANTAGES
   Easy to construct
   The Stapel scale is markedly easier to
    administer, especially over the telephone.



   DISADVANTAGES
   Confusing and difficult to apply




                                                 8
THANK YOU




            9

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Stapel scale

  • 1. STAPEL SCALE 1 Presented By: Bhanu Prakash Gupta Swati Verma
  • 2. SCALING TECHNIQUE NON COMPARATIVE COMPARATIVE 2
  • 3. NON COMPARATIVE SCALE CONTINOUS RATING ITEMIZED SCALE SCALE SEMANTIC STAPEL LIKED SCALE DIFFERENTIA L SCALE SCALE 3
  • 4. INTRODUCTION:  Jan Stapel developed it and it is presented vertically with an adjective in the middle and five data points above and five data points below.  It is a slight modification of semantic differential scale.  It is a unipolar rating scale with 10 categories numbered from –5 to + 5, without a neutral point (zero). Ratings may range from + 3 to -3, or + 5 to - 5, very accurate to very inaccurate. 4
  • 5. The data obtained by using a staple scale can be analyzed in the same way as semantic differential data.  It is used when it becomes difficult to find bipolar adjectives that match the investigative question.  One of the types of attitude measurement scales 5
  • 6. For e.g., the respondents may be asked to rate their job using staple scales as follows: +3 +3 +3 +2 +2 +2 +1 +1 +1 Challenging suits my skill satisfactory -3 -3 -3 -2 -2 -2 -1 -1 -1 6
  • 7. PROCESS:  The higher the positive score the better the adjective describes the object. The larger the plus number you choose. The more accurately you think the number describes your choice.  The less accurate the description, the larger the negative number chosen. If select a minus number, you think your choice is not describe accurately. 7
  • 8. ADVANTAGES  Easy to construct  The Stapel scale is markedly easier to administer, especially over the telephone.  DISADVANTAGES  Confusing and difficult to apply 8