Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Brand building ppt
1.
2. Almost 40% of people dye their hair.
It is an easy and non-invasive way of enhancing your
appearance.
In the Indian scenario the hair color market has been
increasing tremendously since the year 2006.
The main players are:
Godrej: 33 % of the hair dye market
L’Oreal & Garnier: 60% of the hair cream market
Color Mate: 38% of the hair powder market
3. Advantages :-
Not only will a hair dye change to a similar tone of
the natural hair but also it will be the least time
consuming, it will also ensure the most natural and
credible look.
Natural tones are also usually the healthiest for your
hair because they are less damaging and less use of
chemicals.
Hair dyes in comparison to hair color have fewer
chemicals too, which is good for your hair.
5. The details of the survey are as follows:
Respondents: 50.
Demographic profile of TG:
Age: - 30 years and above (hair dye users only)
Sex: - Both males and females
Location: - Mumbai
6. Which are the famous hair dyes you are aware of?
(Godrej, Vasmol, Biggen, Indica)
Do you think dyeing your hair is a better option than
coloring your hair?
Do you face any side effects after using hair dyes?
How long does the hair dye last? How long does the
hair dye last?
If any new hair dye is going to be introduced in the
market what would you want it to be like?
Some questions asked in the
research
7. Overall Analysis of Research:
The leading hair dye brand is Godrej with 60% and
coming close to second is Vasmol.
64% of the respondents said that they do use one of the
above mentioned hair dyes.
62% of the respondents feel that hair dyeing is a better
option to hair coloring.
72% of the respondents didn’t face any side effects.
8. The lasting effect of the hair dyes. 30% said it
lasted for 4 weeks. 32% said it lasted for 3
weeks. 34% said the hair dye lasted for 2 weeks.
Hair dyed last most said 2 weeks back with a
34%.
80% said they had no complains about their hair
dye.
46% want hair dyes to be herbal and long
lasting.
9. Consumer complaints
on the existing hair dyes:
Itching in the scalp.
hair dye does not last longer.
the number of white strands started
increasing.
10. Name of the company: Symbi Pvt. Ltd.
Symbi
Name of brand of hair dye: Nonia
11. The name Nonia because our hair dye
is ammonia free.
Therefore, No-nia.
By nia we mean ammonia.
13. Demographic profile:
Sex: both males and females.
Age: above the age of 30 years.
Location: Metro Cities
Primary Audience will be the men and women above 38
years.
Secondary Audience will be men and women between
the age group of 30-38 years and also anyone else
who wants to use ammonia free hair dye.
15. Qualities of our product
It does not contain ammonia
No ammonia so no skin or hair allergy.
It is quick to use and is long lasting
It also has a good fragrance to it.
USP: Ammonia free.
Benefits:
It will not smell bad.
Quick to use
17. 4 P’s of Marketing:
Product: Our product is Nonia ammonia free hair
dye.
Price: As an introductory price Nonia will be sold
12 grams for Rs.22/- for a twin pack which can be
used for dyeing your hair twice.
18. Place: Our hair dye Nonia is going to be
launched only in Mumbai.
Promotion: Since we are a brand new company
coming up with a new product we are planning
to have a grand launch.
19. Launch:
TV Ad slot
Print
outdoor hoardings
Radio
Press Conference – (Final introduction)
21. We plan to keep giving our customers a little more
than they expect in order to increase the sales.
Our goal is to satisfy our customers and only then
earn profits; we also will be having a clean slate on
the ingredients side.
Our budget is between 25 and 30 crores, so we will
also be having new additions to our brand Nonia.
22. Distribution channels
Manufacturer of the product – to our company, to
distributors- to retailers/ supermarkets – to consumers.
Tie ups with super markets like Hypercity, Big Bazar,
Star Bazar, Reliance Fresh
Tie up with Beauty shop where we plan to give free trials
for a week at the store.
24. Frame 1.
Two sisters are getting ready as they are going for a
wedding.
Last Frame .
In the last frame she is shown that Nonia is used and
the hair has been dyed
Points highlighted in the TVC:
Nonia is ammonia free.
Quick to use – 10 minutes only.
Leaves no stains on the hands.
25.
26.
27. Print Electronic Outdoor
Newspapers Television Hoardings/
Bombay Times Zee Tv Billboards
Hindustan Times Cafe Star Plus
Mumbai Mirror Sony
Magazines
Femina
Chitralekha
28. Promotional plan for MONTH 1
3 ads a week in all three newspapers
Rs. 1,20,00,000
Tvc everyday (mon-fri) during prime time
Rs. 75,00,000
Tvc every alternate(3) day at between 11am and
5pm.(10sec) Rs. 36,00,000
29. Billboards at all the 3 destinations for a month.
(Bandra, Andheri & Borivali) Rs.7,00,000
Magazines
1 Ad in Femina & Chitralekha) Rs. 6,25,000
TOTAL = Rs.2,44,25,000
30. 2 ads a week in three newspaper.
Rs.80,00,000
Tvc 3 times a week during prime time
Rs. 45,00,000
Tvc 2 times a week between 11am and 5pm.
Rs.9,60,000
31. Billboards at all the 3 destinations for a
month. Rs.7,00,000
Total= Rs.1,41,60,000