1. MARKETING
&
BUSINESS PLAN
GROUP NO. 01
PROF. ASHWIN KHER

2. NAME ROLL NO.
 LAXMI CHALKE 1167
 KALPAN GOUDA 1177
 SWATI IYER 1181
 SAURABH PARASHAR 1197
 MEGHAVI SWALI 1213

3. BUSINESS PLAN

4.  Opportunity is a business concept which if turn into a
tangible product or service, by the enterprise, will result into
profit.
 So, a business plan is a road map of where you and your
business intend to go.
 It is the ultimate tool for communication and marketing to all
the investors, in a new ventures.
 A business plan gives a clear picture of your business and
helps to make a decision based on the information we have
supplied.
 It must articulate the strength of the business as well as long
term goal for the business.

5.  If you are starting a new business you will require a
plan to clearly assess every aspect of the business
and show how it will succeed.
 If you are buying an already established business
you will need to identify the strengths and
weaknesses of the business to decide if you will be
able to make it a success.
 If you are already up and running and in need of
extra finance you will need a plan to convince
those putting capital into your business that you
can and will succeed.
 If you are applying for any of the grants available.

6. Business plans are dynamic in nature. They are
documents which needs constant modifications and
continuously revaluate your strategy. The business plan
must tell a story about business, and audience can clearly
understand it. It should be written in professional manner.
So here are the main section headings to compile your
business plan :-
 Executive summary.
 General information regarding the business.
 Project Description.
 The Market and Competitors.
 The Marketing Plan.
 Capital Cost and Sources of Finance.
 The Operation Plan.
 Benefits of the business to the Society.

7.  Executive Summary :-
It is the first part of your business
plan and the key element of the document. It must
be crisp and concise, must summarize all the key
sections of the business plan and must convey a
clear and powerful message. The Executive
Summary should describe the following :-
 Vision and Mission.
 The current position of business.
 Short term and long term objectives and how to
achieve it.
 A Summary of financial forecasts.

8.  General information regarding the business:-
This section tell about basic
information of the business. The points covered are
as follows :-
 Business name, address and contact number.
 Details of key members of staff.
 Legal status of trader.
 Past production trends
 Future demands.

9.  Project Description :-
This section briefly describe about the
project undertaken and it contains :-
 Mention the site, indicate the town, street or
industrial estate.
 Whether the land is owned or leased.
 Location of industry.
 Details about physical infrastructure facilities.
 Machinery requirement for manufacturing process.

10.  The Market and Competitors :-
This section of the business
plan would tell us about the market you are in to
and your competitors. It highlights followings :
 Identifying your clients.
 Client’s expectations from your product and
services.
 Details about your competitors.
 Do your competitor’s SWOT analysis and compare
it with your business’s SWOT analysis.

11.  Marketing Plan :-
It should clearly describe the customer and
the market size. It should focus on sales strategy
and the no of people you need to execute strategy. It
should also focus on preparing your product
attractive. It should also specify sales channels and
partnership. In short it includes details of
 Market Research.
 Your Target Market.
 The Competition.
 Marketing Methods.

12.  Capital Cost and Sources Of Finance :-
The most important aspect
of finance is preparing financial forecast and
financial analysis. It outline :-
 Develop financial projection
 How much capital you need to raise
 How will you use the proceeds
 How you intend to finance your business
Following are the other financial aspect that must be
included in business plan
 Projected balance sheet
 Projected profit and loss account
 Projected cash flow statement
 Break even point of sales

13.  The Operation Plan :-
 The operation plan is nuts and bolts of your
business
 It illustrates the steps taken to operate the
business successfully and profitably
 It is the action plan along the time period to carried
out the operation.

14.  Benefits of the Business to the Society :-
This section can be classified as
 Impact of the business on the economy
 Contribution of the business to the society.
 Promoting employment

16. WHAT IS MARKETING?
Marketing deals with identifying & meeting human
and social needs.
-Philip Kotler.
Marketing is an organizational function and a set
of processes for creating, and delivering value to
customers and for managing customer
relationships in way that benefit the organization
and its stakeholders.
-American Marketing Association.

17. Marketing plan is a business document written
for the purpose of describing the current market
position of a business and its marketing strategy
for the period covered by the marketing plan. The
purpose of creating a market plan is to clearly
show what steps will be undertaken to achieve the
business marketing objectives. The marketing
planning process is summarize in the diagram
below.

19. 1.Current business situation:-
 Financial results
 Sale figures and trends
 Market share
 Customer satisfaction
 Level of repeat business
2. Marketing environment :-

20. • Political environmental(Trading Agreements, tax rules,employemnt
regulation, environmental registration)
MACRO- • Economic environmental (Recession,intrest rates, exchange rates, rate of
inflation, Population wealth)
ENVIRONMENT
• Social environmental factors(GREEN behaviour,Eating Habits, Shifts in
attitude, population demographics)
• Technological factors(emergence of new communication channels, improved
production processes, advances in computing and the internet).
• STAKEHOLDERS
• COMPETITORS
MICRO- • SUPPLIERS
ENVIRONMENT • INTERMEDIARIES
• CONSUMERS
• EMPLOYEES
• CASH FLOWS
INTERNAL • CAPITAL ASSETS
ENVIRONMENT • MATERIALS
• STRUCTURE

21. 5. Identifying opportunities in the marketing environment

22. 5. Identifying opportunities in the marketing environment

23.  Mission
 Vision
 Objectives
 Selecting a suitable strategy:-

24.  Penetration: A good quality product at a lower price
than the competitors, aims to gain market share by
penetrating in the market.
 Skimming: skimming refers to a firms desire to skim
the market by selling the product or providing
service at a premium price.
 Differential strategy: A product or service which is
perceived as unique within a particular market.
 Geographic Pricing strategy:Price is at premium in
one market and discounted in other.
 Psychological Pricing Strategy:

25. The Marketing Mix is a selection of customer
focused business elements which work together as a
tool kit to market your product or service. The
tactical section of a marketing plan summarizes how
you intent to use each element of marketing mix,
which can be summarized in 7 P’s.

27.  Developing an action plan
 Measurements, controls and reporting
 Continuous analysis
 Project delegation & timing

28. BUSINESS PLAN V/S MARKETING PLAN
PARTICULARS BUSINESS PLAN MARKETING PLAN
MEANING Business plan focuses on the Marketing plan is just a
business operations as a one element of a large or
whole. Factors relating to even a small business
accounting, economics, which mainly focuses on
finance, management and increase of sales,
marketing are present in research and
business plan. development of a
particular product of a
business
PURPOSE The Business plan helps an The Marketing plan
organization meet the focuses on the increment
specifications of a of sales of a business
successful business with the product. Strategies and
main focus on its operations careful plans and are
and objectives following devised in order to
growth strategies and plans increase sales of a
in the long run. product to earn profits
and revenues

29. PARTICULARS BUSINESS PLAN MARKETNG PLAN
COMPONENTS A Business plan A Marketing plan is
comprises of accounting, one of the element of
managerial, economical, a business plan
marketing and financial focusing on research
aspects of the business and development of
operations. products according t
the needs and
demands of target
market.
CAPITAL A Business plan is A Marketing plan
important for funding. It requires one year
requires a five year plan period for planning
to project into the future. the strategies.

30. INDIAN
OUR RELIGION

31.  “RITUAL EVENTS”

32. SERVICES PROVIDED
 HINDU
• Weddings rituals & pooja’s of different castes and
other events like Haldi, Sangeet, Mehendi
• Naming ceremony
• Baby shower (Godh-Bharai)
• Satya-narayan pooja
• House warming ceremony ( Griha- pravesh)
• Nav-graha pooja
• Bhagwat katha
• Durga pooja
• Mahamrutyunjaya jaap.

33.  ISLAM :-
 Ramzan
 Id-ul-fitr
 Id-ul-zoha
 Moharam
 Nikaah
 Mangni
 Walima
 CHRISTIANITY :-
 Christmas carol
 Prayers

34.  SIKKHISM :-
 Sikh shastra pooja
 Baisakhi
 Lohri
 JAINISM :-
 Paryushan
 Samaik
 Pratikaman
 Snatra pooja

35.  RESEARCH DONE
 SWOT ANALYSIS
STRENGTHS WEAKNESS
SWOT
THREATS OPPORTUNITIES

36.  MARKETING MIX
PRODUCT
PHYSICAL
PRICE
EVIDENCE
7 P’s
PEOPLE PLACE
PROCESS PROMOTION

37.  TARGET MARKET :-
 UPPER-MIDDLE CLASS
 NUCLEAR FAMILIES
 FUTURE PLANS :-
• To attract Indians who stay abroad.