General introduction into the themes of activity lifecycle, cloud, chaos and order within organisations.

1. Situation Normal,
Everything Must
Change

2. Simon
Wardley

4. DANGER!
Will Robinson
DANGER!

5. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/

6. Pain

7. Pain
No. Slides

8. Pain 30 slides
OK
No. Slides

9. 373 slides
Severe
Pain
risk of
harm
OK
No. Slides

10. photos/videoplacebo/3481780379/

11. Cloud Computing?

12. http://www.flickr.com/photos/fimbrethil/

13. It’s like
computers on the
internet, innit.

14. http://www.flickr.com/photos/radioflyer007/

15. http://www.flickr.com/photos/radioflyer007/
http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg

16. Disruptive shift of
the computing
stack to online
services.

17. It’s like
computers on the
internet, innit.

18. http://www.flickr.com/photos/rainbowproject/3928445074/

19. £10,000 please.
http://www.flickr.com/photos/rainbowproject/3928445074/

22. Image from Oliver Twist

23. It’s like SaaS or Software as a Service, and
infrastructure provision and PaaS, that’s
Platform as a Service and utility computing
being provided in public clouds, which is
different from private clouds which aren’t
cloud computing, unless of course you’re
talking about hybrid clouds which sort of are
and it’s hype and lock-in and did I mention
infrastructure?

24. 67 definitions

26. 373 slides
Severe
Pain
risk of
harm
OK
No. Slides

27. 1. On-demand self-service Internet
infrastructure where you pay-as-you-go
and use only what you need, all
managed by a browser, application or
API. Cloud computing is broken up into
multiple segments including: Cloud
Infrastructure, Cloud Platforms and
Cloud Applications.
(see "Cloud Pyramid")

28. No definition

30. Our
Cloud =
Product

31. NIST
(National Institute of
Science & Technology)

32. Version 15

33. National Institute of Standards and Technology, Information Technology Laboratory
Note 1: Cloud computing is still an evolving paradigm. Its definitions, use cases, underlying technologies, issues, risks, and benefits will be refined in a spirited debate by the public and private sectors. These
definitions, attributes, and characteristics will evolve and change over time.
Note 2: The cloud computing industry represents a large ecosystem of many models, vendors, and market niches. This definition attempts to encompass all of the various cloud approaches.
Definition of Cloud Computing:
Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be
rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three service models,
and four deployment models.
Essential Characteristics:
On-demand self-service. A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service’s
provider.
Broad network access. Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, laptops, and
PDAs).
Resource pooling. The provider’s computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned
according to consumer demand. There is a sense of location independence in that the customer generally has no control or knowledge over the exact location of the provided resources but may be able to
specify location at a higher level of abstraction (e.g., country, state, or datacenter). Examples of resources include storage, processing, memory, network bandwidth, and virtual machines.
Rapid elasticity. Capabilities can be rapidly and elastically provisioned, in some cases automatically, to quickly scale out and rapidly released to quickly scale in. To the consumer, the capabilities available for
provisioning often appear to be unlimited and can be purchased in any quantity at any time.
Measured Service. Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing,
bandwidth, and active user accounts). Resource usage can be monitored, controlled, and reported providing transparency for both the provider and consumer of the utilized service.
Service Models:
Cloud Software as a Service (SaaS). The capability provided to the consumer is to use the provider’s applications running on a cloud infrastructure. The applications are accessible from various client devices
through a thin client interface such as a web browser (e.g., web-based email). The consumer does not manage or control the underlying cloud infrastructure including network, servers, operating systems,
storage, or even individual application capabilities, with the possible exception of limited user-specific application configuration settings.
Cloud Platform as a Service (PaaS). The capability provided to the consumer is to deploy onto the cloud infrastructure consumer-created or acquired applications created using programming languages and tools
supported by the provider. The consumer does not manage or control the underlying cloud infrastructure including network, servers, operating systems, or storage, but has control over the deployed
applications and possibly application hosting environment configurations.
Cloud Infrastructure as a Service (IaaS). The capability provided to the consumer is to provision processing, storage, networks, and other fundamental computing resources where the consumer is able to
deploy and run arbitrary software, which can include operating systems and applications. The consumer does not manage or control the underlying cloud infrastructure but has control over operating systems,
storage, deployed applications, and possibly limited control of select networking components (e.g., host firewalls).
Deployment Models:
Private cloud. The cloud infrastructure is operated solely for an organization. It may be managed by the organization or a third party and may exist on premise or off premise.
Community cloud. The cloud infrastructure is shared by several organizations and supports a specific community that has shared concerns (e.g., mission, security requirements, policy, and compliance
considerations). It may be managed by the organizations or a third party and may exist on premise or off premise.
Public cloud. The cloud infrastructure is made available to the general public or a large industry group and is owned by an organization selling cloud services.
Hybrid cloud. The cloud infrastructure is a composition of two or more clouds (private, community, or public) that remain unique entities but are bound together by standardized or proprietary technology that
enables data and application portability (e.g., cloud bursting for load-balancing between clouds).
Note: Cloud software takes full advantage of the cloud paradigm by being service oriented with a focus on statelessness, low coupling, modularity, and semantic interoperability.

34. Note 1:
Cloud computing is
still an evolving
paradigm.

35. We don’t know
what “cloud” is yet.
http://www.flickr.com/photos/rainbowproject/3928445074/

36. 3 service models
4 deployment models
5 essential characteristics

37. Trains have wheels,
they move along a track
and are run by public &
private operators
http://www.flickr.com/photos/oddsock/322932213

38. Why trains?
http://www.flickr.com/photos/oddsock/322932213

39. “The real thing to do today is to capture,
what are the dimensions of the thing that
literally, I will tell you, we’re betting our
company on, and I think pretty much
everybody in the technology industry is
betting their companies on”
Microsoft CEO, Steve Ballmer

40. We don’t know
what “cloud” is yet
http://www.flickr.com/photos/rainbowproject/3928445074/

41. We don’t know
what “cloud” is yet
but bet your
company on it
http://www.flickr.com/photos/rainbowproject/3928445074/

42. We don’t know
what “cloud” is yet
but bet your
company on it
everybody else is.
http://www.flickr.com/photos/rainbowproject/3928445074/

43. “open up exciting new
prospects for the
employment of computers in
ways and on a scale that
would have seemed pure
fantasy only five year ago”

44. “The challenge of the
Computer Utility”
Douglas Parkhill
1966

45. “The challenge of
the Computer
Utility”
Douglas Parkhill
1966

46. “The challenge of
the Computer
Utility”
Douglas Parkhill
1966

47. “The challenge of Public & Private
the Computer
Utility”
Douglas Parkhill
1966

48. “The challenge of Public & Private
the Computer
Elastic Supply
Utility”
Douglas Parkhill
1966

49. “The challenge of Public & Private
the Computer
Elastic Supply
Utility”
Douglas Parkhill Utility basis
1966

50. “The challenge of Public & Private
the Computer
Elastic Supply
Utility”
Douglas Parkhill Utility basis
1966 Online

51. +44 years

52. Computer Utility
Cloud Computing

53. Private cloud isn’t
cloud computing
Yes, it is
Oh not it isn’t
http://www.flickr.com/photos/rainbowproject/3928445074/

55. process engineering
secure
Web 2.0 adaptable
show ROI
Outsource flexible
innovate Six Sigma
Open source
align to the SOA Agile
business SAAS Enterprise 2.0
Cloud cost efficient REST
Offshore good governance
Organic ITIL focus on core
KPIs Demand management

56. Economics

57. Economics
What is cloud?

58. Economics
What is cloud?
Why now?

59. Economics
What is cloud?
Why now?
Benefits & Risks

60. Economics
What is cloud?
Why now?
Benefits & Risks
Private or Public?

61. Economics
What is cloud?
Why now?
Benefits & Risks
Private or Public?
Myths

62. Economics
What is cloud?
Why now?
Benefits & Risks
Private or Public?
Myths
Ubuntu

63. Diffusion of
innovation
Everett Rogers
( 1931 - 2004 )

64. Technology Adoption

65. Market Share %
Technology Adoption

66. Shapes of curves of diffusions for innovations that spread over
various periods of time
Late adopters
Innovation 1 Innovation 2 Innovation 3
Take-off
Earlier
Adopters
Time

67. % of ownership
Number of years (1=year invented)

68. % of Ownership

69. Ubiquity

70. Ubiquity
Time

71. Ubiquity
Early
Time

72. Ubiquity
Laggards
Early
Time

73. Ubiquity
“New and Improved”
Time

74. Ubiquity
Early
Time

75. Ubiquity
Laggards
Time

76. Ubiquity
“New and
Improved”
Time

77. Disruptive
Ubiquity
Change
Time

78. Disruptive
Ubiquity
Change
Clayton Christensen
Time

79. Ubiquity
Laggards
Early
Time

80. Ubiquity
More defined, feature complete &
better understood
Time

81. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/

82. Ubiquity

83. Ubiquity
Certainty

84. Ubiquity
TV’s, Phones &
VCRS
Certainty

85. Ubiquity
TV’s, Phones &
VCRS
Certainty

86. Ubiquity
Innovation
Certainty

87. Ubiquity
Commodity
Certainty

88. Ubiquity
Innovation of
early lists, 1980.
Certainty

89. Ubiquity
Custom built,
DB Marketing
Mid 80s
Certainty

90. Ubiquity
Product
Early 90s
Certainty

91. Utility Services
Ubiquity
of Salesforce
Certainty

92. Ubiquity
Utility Services
Commodity
Product
Custom built
Innovation
Certainty

93. Ubiquity
Innovation of Z3, 1941
Certainty

94. Ubiquity
Custom Built LEO, 1946
Certainty

95. Ubiquity
Products
IBM 650, 1954
Certainty

96. Ubiquity
Commodity
Hardware
Certainty

97. Utility services
Ubiquity
of Amazon EC2
Certainty

98. Ubiquity
Innovation of W. H.
Wollaston, 1821
Certainty

99. Ubiquity
Early Products,
Hippolyte Pixii, 1830s
Certainty

100. Utility Services
Ubiquity
of the National
Grid
Certainty

101. Ubiquity
Certainty

102. Ubiquity
io n
at
it is
o d
m m
Co
Certainty

104. http://www.flickr.com/photos/privatenobby

105. http://www.flickr.com/photos/billege

106. http://www.flickr.com/photos/billege/

107. Ubiquity
Demand
(user competition)
Certainty

108. http://www.flickr.com/photos/privatenobby

109. http://www.flickr.com/photos/mush2274

110. http://www.flickr.com/photos/mush2274/

111. Ubiquity
Demand
(user competition)
Improvement
(supply competition)
Certainty

112. Ubiquity
Demand
(user competition)
io n
at
it is
o d
m m
C o
Improvement
(supply competition)
Certainty

113. Economics
What is cloud?

114. Ubiquity
Certainty

115. Ubiquity
Certainty

116. Ubiquity
Widespread
(Demand)
Feature Complete
(Improvement)
Certainty

117. Ubiquity
Certainty

118. Application
Database Framework Messaging
Operating System
Virtualisation
CPU Memory I/O

119. Application
Framework Messaging
Operating System
Virtualisation
Memory I/O

120. Application
Framework Messaging
Operating System
Virtualisation Infrastructure
Memory I/O

121. Application
Framework Messaging Platform
Operating System
Virtualisation Infrastructure
Memory I/O

122. Application Software
Framework Messaging Platform
Operating System
Virtualisation Infrastructure
Memory I/O

123. Ubiquity
Software
... as a
Platform Service
Infrastructure
... as a
Product
Certainty

124. Economics
What is cloud?
Why now?

125. What is
Industrial
Revolution?

126. It’s like
mechanised
horses, innit.

127. 43 definitions

128. 1. Broad socioeconomic and
technological changes starting
in the
early 18th century.

129. 2. Rapid development of
industry in the
early 19th century.

130. No definition

131. + 200 years

132. Cloud? Hang
on, let’s look at
Google.
http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html

133. Not a thing

134. Transition

135. http://www.flickr.com/photos/21734563@N04/2179722280/

137. Concept

138. Concept
Suitability

139. Concept Technology
Suitability

140. Attitude
Concept Technology
Suitability

141. Attitude
Concept
Industrial Technology
Revolution
Suitability

142. Industrial = Our
Revolution Product

143. Cloud = Our
Computing Product

144. Cloud
Computing

145. Concept

146. Concept
Suitability

147. Concept
? Technology
Suitability

148. Gerald J. Popek
(1947-2008)

149. Attitude
Concept
? Technology
Suitability

150. Paul Strassmann http://www.strassmann.com/

151. Nick Carr

152. Ubiquity
g
in ue
h l
is va
in c
im gi
D e
ra t
st
Certainty

153. Ubiquity
Competitive
advantage
Certainty

154. Cost of doing
Ubiquity
business
Certainty

156. Payroll
HR Systems
CRM
ERP
Sales Automation
Infrastructure
Finance & Accounting

157. Cost of doing
Ubiquity
HR Payroll
business
Certainty

158. Cost of doing
Ubiquity
HR Payroll
business
Min. Strategic
value
Certainty

159. Ubiquity
HR Payroll
Why are we spending
$600M p.a. on customising
stuff has no strategic
value?
Certainty

160. Gain
competitive advantage
by customising your
payroll system
http://www.flickr.com/photos/rainbowproject/3928445074/

161. Ubiquity
Now
Way back
when ...
Certainty

162. Ubiquity
Standardised
Service!
Certainty

163. Ubiquity
Standardised
Service!
Marketplace
Certainty

164. Attitude
Concept Technology
Suitability

165. Ubiquity
Software
... as a
Platform Service
Infrastructure
... as a
Product
Certainty

166. Recap

167. % of ownership
Number of years (1=year invented)

168. Ubiquity
Utility Services
Commodity
Product
Custom built
Innovation
Certainty

169. Demand
Ubiquity
(user competition)
io n
at
it is
o d
m m
C o
Improvement
(supply competition)
Certainty

170. Ubiquity
Widespread
(Demand)
Feature Complete
(Improvement)
Certainty

172. Attitude
Concept Technology
Suitability

173. “The challenge of Public & Private
the Computer
Elastic Supply
Utility”
Douglas Parkhill Utility basis
1966 Online

174. Ubiquity
Standardised
Service!
Marketplace
Certainty

175. Ubiquity
Software
... as a
Platform Service
Infrastructure
... as a
Product
Certainty

176. It’s like SaaS or Software as a Service, and
infrastructure provision and PaaS, that’s
Platform as a Service and utility computing
being provided in public clouds, which is
different from private clouds which aren’t
cloud computing, unless of course you’re
talking about hybrid clouds which sort of are
and it’s hype and lock-in and did I mention
infrastructure?

177. What is cloud?
Why now?
Benefits & Risks

178. Ubiquity
Early Utility
Westinghouse,
1890s
Product
Hippolyte Pixii,
1830s
Certainty

179. Ubiquity
Economies of scale
(volume operations)
Certainty

180. Ubiquity
Economies of scale
(volume operations)
Focus on core
(outsource)
Certainty

181. Ubiquity
Economies of scale
(volume operations)
Focus on core
(outsource)
Pay per use
(utility)
Certainty

182. Ubiquity
Economies of scale
(volume operations)
Focus on core
(outsource)
Pay per use
(utility)
Speed
(Self Service)
Certainty

183. The fundamental impulse
that sets and keeps the
capitalist engine in motion
comes from the new
consumers, goods, the new
methods of production or
transportation, the new
markets, the new forms of
industrial organization that
capitalist enterprise creates.
Joseph A. Schumpeter
(1883 - 1950)

184. The fundamental impulse
that sets and keeps the
capitalist engine in motion
comes from the new
consumers, goods, the new
methods of production or
transportation, the new
markets, the new forms of
industrial organization that
capitalist enterprise creates.
Joseph A. Schumpeter
(1883 - 1950)

185. Creative
Destruction
Joseph A. Schumpeter
(1883 - 1950)

186. Ubiquity
lu e
Va
in g
o d
E r
Certainty

187. Ubiquity
lu e
Va
in g
o d
E r Enables
Innovation
Certainty

188. Ubiquity
Internet
Electricity
Hardware
Certainty

189. Ubiquity
Internet
Electricity
Hardware
Search
Certainty

190. Ubiquity
Software
Platform
Infrastructure
Enable
Innovation
Certainty

191. Previous
Time
(mins)
New
server 72,000
64 node
130,000
cluster

192. Previous Cloud
Time Time
(mins) (mins)
New
server 72,000 7
64 node
130,000 15
cluster

193. Theory of Hierarchy
Componentisation
Herbert A. Simon
(1916 - 2001)

194. Rate of evolution
of a system is
dependant upon
the organisation
of its subsystems.
Herbert A. Simon
(1916 - 2001)

195. Application

196. Application
Database Framework Messaging

197. Application
Database Framework Messaging
Operating System
Virtualisation
CPU Memory I/O

198. Application
Database Framework Messaging
Operating System
Virtualisation
CPU Memory I/O

199. Application
Orders of
Magnitude
CPU

200. Ubiquity
Software
Platform
Infrastructure
Certainty

201. Ubiquity
Software
Platform
Infrastructure
Accelerated
Innovation
Certainty

203. Henry Maudslay
(1771 - 1831)

204. Ubiquity
Innovation
Flemming Valve, 1904
Certainty

205. Ubiquity
Products
Intel 4004,
2300 Transistors, 1971
Certainty

206. Busicom

207. Busicom
MCS-4

208. Busicom
Co-Evolution
MCS-4

209. > 1,000,000,000,000,000,000
Greater
consumption
1

210. 0.0002c
$700 Reduced cost
per unit

211. Pay per use =
greater efficiency
greater efficiency
= less cost
http://www.flickr.com/photos/rainbowproject/3928445074/

212. “Jevons Paradox”
Technological progress
that increases the
efficiency with which a
resource is used, tends to
increase the rate of
consumption of that
resource.
William Stanley
Jevons, 1865

213. Ubiquity
Economies of scale
(volume operations)
Focus on core
(outsource)
Pay per use
(utility)
Speed
(Self Service)
Certainty

214. Ubiquity
Accelerated
Innovation
(componentisation)
Certainty

215. Ubiquity
Accelerated
Innovation
(componentisation)
Greater
consumption
(componentisation, co-
evolution, Jevons
paradox)
Certainty

216. Economics
What is cloud?
Why now?
Benefits & Risks

217. Ubiquity
Disruptive
... as a
Product
Certainty

218. Transition
Ubiquity
Certainty

219. Transition
Ubiquity
Confusion
Certainty

220. Transition
Ubiquity
Confusion
Governance
Certainty

221. Transition
Ubiquity
Confusion
Governance
Trust
Certainty

222. Transition
Ubiquity
Confusion
Governance
Trust
Security
Certainty

223. Transition
Ubiquity
Confusion
Governance
Trust
Security
Transparency
Certainty

224. Outsourcing
Ubiquity
Certainty

225. Outsourcing
Ubiquity
Suitability
Certainty

226. Outsourcing
Ubiquity
Suitability
Competition
Certainty

227. Outsourcing
Ubiquity
Suitability
Competition
Lock-in
Certainty

228. Outsourcing
Ubiquity
Suitability
Competition
Lock-in
Second Source
Certainty

229. Outsourcing
Ubiquity
Suitability
Competition
Lock-in
Second Source
Control
Certainty

230. Transition Outsourcing
Ubiquity
Confusion Suitability
Governance Competition
Trust Lock-in
Security Second Source
Transparency Control
Certainty

231. You have choice!
http://www.flickr.com/photos/rainbowproject/3928445074/

232. Ubiquity
Market
You
Certainty

233. Ubiquity
Market
Competitive
Gap
You
Certainty

234. Ubiquity
Market Pay per use
Focus on core
Economies of scale
Speed to market
Accelerated innovation
You Reduced cost
Certainty

235. http://www.flickr.com/photos/privatenobby

236. http://www.flickr.com/photos/billege

237. http://www.flickr.com/photos/giddygoose/

238. “Red Queen Hypothesis”
The need to constantly
evolve in order to stand
still relative to a
surrounding ecosystem
Prof. Van Valen

239. Ubiquity
Market
re
ssu
Pre
You
Prof. Van Valen
“Red Queen Hypothesis”
Certainty

240. Benefits vs Risks

241. Recap

242. Ubiquity
Utility Services
Commodity
Product
Custom built
Innovation
Certainty

243. Ubiquity
Demand
(user competition)
Improvement
(supply competition)
Certainty

244. Ubiquity
Software
... as a
Platform Service
Infrastructure
... as a
Product
Certainty

245. Attitude
Concept Technology
Suitability

246. Ubiquity
Economies of scale
(volume operations)
Focus on core
(outsource)
Pay per use
(utility)
Speed
(Self Service)
Certainty

247. Ubiquity
Accelerated
Innovation
(componentisation)
Greater
consumption
(componentisation, co-
evolution, Jevons
paradox)
Certainty

248. Ubiquity
Disruptive
... as a
Product
Certainty

249. Transition
Ubiquity
Confusion
Governance
Trust
Security
Transparency
Certainty

250. Outsourcing
Ubiquity
Suitability
Competition
Lock-in
Second Source
Control
Certainty

251. Transition Outsourcing
Ubiquity
Confusion Suitability
Governance Competition
Trust Lock-in
Security Second Source
Transparency Control
Certainty

252. Ubiquity
Market
re
ssu
Pre
You
Prof. Van Valen
“Red Queen Hypothesis”
Certainty

253. http://www.flickr.com/photos/21734563@N04/2179722280/

254. Benefits vs Risks

255. Economics
What is cloud?
Why now?
Benefits & Risks
Private or Public?

256. Consumer Provider

257. Public Cloud
Consumer Provider

258. Consumer Provider

259. Private Cloud
Consumer Provider

260. Private Cloud
Consumer Provider

261. Private Cloud
Business I.T. Dept
Units

262. Ubiquity
Certainty

263. Ubiquity
Private
Public
Certainty

264. Ubiquity
Hybrid
Certainty

265. Ubiquity
Transition
Governance
Trust Hybrid
Security
Certainty

266. “The challenge of the
Computer Utility”
Douglas Parkhill
1966

267. variety of models
Consumer Provider

268. Economics
What is cloud?
Why now?
Risks
Private or Public?
Myths

269. Only public cloud is
cloud computing!
http://www.flickr.com/photos/rainbowproject/3928445074/

270. Only public cloud is
cloud computing!
You have choice!
http://www.flickr.com/photos/rainbowproject/3928445074/

271. Only public cloud is
cloud computing!
You have choice!
Standards don’t matter
http://www.flickr.com/photos/rainbowproject/3928445074/

272. Cloud is Green.
It’ll reduce your
IT spend.
http://www.flickr.com/photos/rainbowproject/3928445074/

273. Ubiquity
Software
Platform
Infrastructure
Pay per use
(utility)
Economies of scale
(volume operations)
Certainty

274. efficiency

275. Ubiquity
Software
Platform
Infrastructure Accelerated
Innovation
(componentisation)
Greater
consumption
(componentisation, co-
evolution, Jevons
paradox)
Certainty

276. consumption
efficiency

277. Image from Oliver Twist

278. Infrastructure = Code
We can automate!
http://www.flickr.com/photos/rainbowproject/3928445074/

279. Infrastructure = Code
We can automate!
SysAdmin = 200 M
SysAdmin = 20K VM
http://www.flickr.com/photos/rainbowproject/3928445074/

280. Infrastructure = Code
We can automate!
SysAdmin = 200 M
SysAdmin = 20K VM
Reduce
SysAdmins by 95%+
http://www.flickr.com/photos/rainbowproject/3928445074/

281. Operational
Efficiency
Ima

282. WORKLOAD
Operational
Efficiency
Ima

283. It’s an Innovation
Oh, Yes it is.
http://www.flickr.com/photos/rainbowproject/3928445074/

284. Ubiquity
Standardised,
low cost
service
Marketplace
Certainty

285. Innovation = $$$

286. Ubiquity
+ $$$
Innovation
Certainty

287. Ubiquity
Market
Competitive
Gap
You
Certainty

288. All IT is the same!
http://www.flickr.com/photos/rainbowproject/3928445074/

289. Ubiquity
IT
Certainty

290. Ubiquity
Certainty

291. Ubiquity
Certainty

292. Ubiquity
Dynamic
Certainty

293. Ubiquity
Dynamic
Uncertain
Certainty

294. Ubiquity
Dynamic
Uncertain
Deviation
Certainty

295. Ubiquity
Dynamic
Uncertain
Deviation
Differential
Certainty

296. Ubiquity
Dynamic
Uncertain
Deviation
Differential
Worth
Certainty

297. Ubiquity
Certainty

298. Ubiquity
Static
Certainty

299. Ubiquity
Static
Defined
Certainty

300. Ubiquity
Static
Defined
No Deviation
Certainty

301. Ubiquity
Static
Defined
No Deviation
Standard
Certainty

302. Ubiquity
Static
Defined
No Deviation
Standard
Cost
Certainty

303. Ubiquity
Different
Characteristics
Certainty

304. Ubiquity
Utility Services
of Salesforce
90’s Early Product
Custom built,
DB Marketing
Innovation of early lists
Certainty

305. Ubiquity
No
Magic Bullets
Certainty

306. Ubiquity
Six Sigma
Agile
Certainty

307. Ubiquity
Six Sigma
Certainty

308. Ubiquity
Six Sigma
Certainty

309. Ubiquity
Six Sigma
Certainty

310. The fundamental impulse
that sets and keeps the
capitalist engine in motion
comes from the new
consumers, goods, the new
methods of production or
transportation, the new
markets, the new forms of
industrial organization that
capitalist enterprise creates.
Joseph A. Schumpeter
(1883 - 1950)

311. Ubiquity
Agile
Certainty

312. Ubiquity
Agile
Certainty

313. Ubiquity
Agile
Certainty

314. Ubiquity
Market
re
ssu
Pre
You
Prof. Van Valen
“Red Queen Hypothesis”
Certainty

315. Ubiquity
Competitive
Efficiency
(Survival Today)
Future
Wealth
(Survival Tomorrow)
Certainty

316. Innovation Paradox
Survival today requires ‘coherence,
coordination and stability’.
Survival tomorrow requires the
replacement of these erstwhile virtues.
Salaman & Storey

317. Ubiquity
Software
Platform
Infrastructure
Accelerated
Innovation
Certainty

318. http://www.flickr.com/photos/privatenobby

319. Ubiquity
“One size fits all”
Certainty

322. Public cloud
Amazon EC2
Ubuntu on EC2
(April’09)

324. Rapid Deployment. Private cloud
Eucalyptus VM
Web UI KVM Hyp.
Cloud Node
Controller Controller
Ubuntu Server Edition
Physical (bare bones)

325. Rapid Deployment. Private cloud
On premise. Eucalyptus VM
Web UI KVM Hyp.
Cloud Node
Controller Controller
Ubuntu Server Edition
Physical (bare bones)

326. Rapid Deployment. Private cloud
On premise. Eucalyptus VM
Web UI KVM Hyp.
Self Service IT. Cloud Node
Controller Controller
Ubuntu Server Edition
Physical (bare bones)

327. Rapid Deployment. Private cloud
On premise. Eucalyptus VM
Web UI KVM Hyp.
Self Service IT. Cloud Node
Controller Controller
Track EC2 / S3. Ubuntu Server Edition
Physical (bare bones)

328. Rapid Deployment. Private cloud
On premise. Eucalyptus VM
Web UI KVM Hyp.
Self Service IT. Cloud Node
Controller Controller
Track EC2 / S3. Ubuntu Server Edition
Physical (bare bones)
Best of Breed.

329. Private cloud
Eucalyptus VM
Web UI KVM Hyp.
Ubuntu Enterprise Cloud Node
Cloud Controller Controller
Ubuntu Server Edition
(April ’09) Physical (bare bones)

330. Public cloud Private cloud
Amazon EC2 Eucalyptus VM
Web UI KVM Hyp.
Cloud Node
Controller Controller
Ubuntu Server Edition
Physical (bare bones)

331. Public cloud Private cloud
Amazon EC2 Eucalyptus VM
Web UI KVM Hyp.
Cloud Node
Controller Controller
EC2 & S3 API
Ubuntu Server Edition
Physical (bare bones)

332. Public cloud Private cloud
Amazon EC2 Eucalyptus VM
Web UI KVM Hyp.
Cloud Node
Controller Controller
Common
Management Tools
Ubuntu Server Edition
Physical (bare bones)

333. Public cloud Private cloud
Amazon EC2 Eucalyptus VM
Web UI KVM Hyp.
Cloud Node
Controller Controller
Common
Machine Images Ubuntu Server Edition
Physical (bare bones)

334. Public cloud Private cloud
Amazon EC2 Eucalyptus VM
Web UI KVM Hyp.
Cloud Node
Controller Controller
Bursting Easier
Ubuntu Server Edition
Physical (bare bones)

335. Public cloud Private cloud
Amazon EC2 Eucalyptus VM
Web UI KVM Hyp.
Cloud Node
Controller Controller
Ubuntu Server Edition
Physical (bare bones)

336. Public cloud Private cloud
Reference model
Amazon EC2 Eucalyptus VM
Web UI KVM Hyp.
Cloud Node
Controller Controller
Ubuntu Server Edition
Physical (bare bones)

337. > 8,000
private clouds
based on UEC

338. ubuntu.com/cloud
24x7 Support
Training
Professional Services
JumpStart

339. Summary

340. % of ownership
Number of years (1=year invented)

341. Ubiquity
Utility Services
Commodity
Product
Custom built
Innovation
Certainty

342. Ubiquity
io n
at
it is
o d
m m
Co
Certainty

343. Ubiquity
Demand
(user competition)
io n
at
it is
o d
m m
C o
Improvement
(supply competition)
Certainty

344. Our
Cloud =
Product

345. Ubiquity
Software
... as a
Platform Service
Infrastructure
... as a
Product
Certainty

346. Ubiquity
Economies of scale
(volume operations)
Focus on core
(outsource)
Pay per use
(utility)
Speed
(Self Service)
Certainty

347. Ubiquity
Software
Platform
Infrastructure Accelerated
Innovation
(componentisation)
Greater
consumption
(componentisation, co-
evolution, Jevons
paradox)
Certainty

348. Transition Outsourcing
Ubiquity
Confusion Suitability
Governance Competition
Trust Lock-in
Security Second Source
Transparency Control
Certainty

349. Ubiquity
Disruptive
... as a
Product
Certainty

350. variety of models
Consumer Provider

351. Public cloud Private cloud
Reference model
Amazon EC2 Eucalyptus VM
Web UI KVM Hyp.
Cloud Node
Controller Controller
EC2 / S3
Ubuntu Server Edition
Physical (bare bones)

353. Benefits vs Risks

354. All IT is the SLAs are
same! what count!
It’s green!
Standards It’s about
don’t matter technology
Cloud is an Only public cloud is cloud
Innovation computing!
http://www.flickr.com/photos/rainbowproject/3928445074/

355. Ubiquity
Market
re
ssu
Pre
You
Prof. Van Valen
“Red Queen Hypothesis”
Certainty

356. Henry Maudslay
(1771 - 1831)

357. consumption
efficiency

358. WORKLOAD
Operational
Efficiency
Ima

359. Ubiquity
Competitive
Efficiency
(Survival Today)
Future
Wealth
(Survival Tomorrow)
Certainty

360. Innovation = $$$

361. Ubiquity
Hybrid
Certainty

362. Attitude
Concept Technology
Suitability

363. “The challenge of Public & Private
the Computer
Elastic Supply
Utility”
Douglas Parkhill Utility basis
1966 Online

364. You told me about
business stuff
photos/videoplacebo/3481780379/

365. Ubiquity
Software
... as a
Platform Service
Infrastructure
... as a
Product
Certainty

366. Ubiquity
Software
... as a
Platform Service
Infrastructure
... as a
Product
Computing Utility
Certainty

367. Ubiquity
Software
... as a
Platform Service
Infrastructure
Cloud ... as a
Product
Certainty

368. We don’t know
what “cloud” is yet
but bet your
company on it
everybody else is.
http://www.flickr.com/photos/rainbowproject/3928445074/

369. Thank you
ubuntu.com/cloud
simon.wardley@canonical.com
twitter: swardley