Grow Your Business With Facebook

A Quick Bit About Us!
• Website Design, Hosting, SEO & Social Media Company
• 15 Years in this Business (which is ancient!)
• Team of 7 employees
• 800+ website clients across the country
• 40+ social media clients
• Own and operate a large online bridal store
with a large social media presence and almost
10K Facebook fans
• Conduct workshops regularly

GROW YOUR BUSINESS WITH FACEBOOK
1. Elements EVERY Facebook Page Should Have
2. What Kind of Content to Post
3. Tools To Make Your Posts Visual
4. How to Access and Read Insights
5. Promote individual posts & your page
TODAY YOU WILL LEARN

Techniques and tools used by the
pros to build a social media presence
that will leave your
Competition in the dust!
TODAY YOU WILL LEARN

You already have a
Facebook business
page created.
ASSUMPTION
If you do not, go here:
https://www.facebook.com/about/pages
Facebook guides you through the process step by step!

Is Facebook Still King?
• 1.3 Billion users
• 680 Million mobile users
• Average time a day on FB – 28 min
• 22% increase in FB users from
2012-2013
• Average FB users “Likes” 80 pages
• Every 20 minutes on Facebook, 1 million
links are shared
• It is the largest Social Media network
on the planet

YOUR BUSINESS
NEEDS TO “DO” FACEBOOK
AND IT NEEDS TO
DO IT WELL!

“The more you hold back
from BUSINESS social
media, the more your
competition will kick your
ass.”~ Jeffrey Gitomer ~
FACT

Facebook (as well as other social channels)
is always changing …
so get used to it, and
be ready for it.
FACT

A Quick Tour of the
Facebook Business Page
Landscape

ELEMENTS EVERY FACEBOOK PAGE SHOULD HAVE
A great cover photo & branded profile photo!
Profile Image
180x180 is the Min Size
Square Crops Work Best
Cover Image
851x315 pixels
Hi-Resolution Looks Best
(because Facebook compresses the image)

A great cover photo & branded profile photo!

FREE TOOLS TO HELP YOU CREATE
a great cover photo & branded profile photo!
PicMonkey.com Fotor.com

… a COMPLETE business profile!
Contact info
Email
Website
Hours
Location
Short Description
Company Overview
Description
General Info
Products

… a COMPLETE business profile!

… appropriate general settings!

OTHER “STUFF” YOU SHOULD KNOW

Advanced stuff …
Apps : Things you can install to make your
Facebook page more interactive (Pinterest, Twitter,
Blog, Sweepstakes, and more!
Suggested Edits: The audience of your Page can make
suggestions to improve your Page's information. You can
review and accept or decline the suggestions here.
Featured: You can feature “Likes” and “Page Owners”
Mobile: Facebook gives you an email address to send
images to that automatically post to your page from your
mobile device.
Banned Users: Creepers you’ve banned from your page.

WHAT KIND OF CONTENT
TO POST ON FACEBOOK
FOR BEST RESULTS

NOT TO POST
In your face selling.
I am the best.
My competition is bad.
Just a web address.
Polarizing topics.
“Stolen” content.

TO POST
Useful information.
Company news.
Inspiring messages.
Testimonials.
Industry news.
Sales and specials.

*USE IMAGES
For best visibility, use images that are 600 x 315 pixels
Facebook reports that photos, photo albums, and videos
get 120%, 180%, and 100% more engagement
than text-only posts
* Most engagement occurs on a photo (LIKES & SHARES)
* Text-only posts generate more comments
* SOCIAL MEDIA IS SOCIAL Have conversations with your fans
* Fill in the blank, caption this photo, ask a question
* Link to your website when appropriate
* Don’t auto-post
A FEW TIPS FOR GREAT POSTS

A FEW TIPS FOR GREAT POSTS
Manual
post
with link,
call to
action,
and great
graphic.
Auto-post
from blog
tied to
Facebook
page
vs.

IMAGE SITES TO HELP YOU CREATE
a great posts with graphics & video!
Shutterstock.com
istockphoto.com

FREE TOOLS TO HELP YOU CREATE
a great posts with graphics & video!
PicMonkey.com
& Fotor.com

FACEBOOK EDGERANK
Edgerank
… what Facebook decides that you see in your newsfeed,
Based on a mathematical formula, but in a nutshell, it
shows more of what it thinks you like
Big change this year to reduce “spam” in feeds.
How to be seen?
Content Origination
Good, “Original” content will increase your visibility!

HOW TO OVERCOME EDGERANK?
BOOST A GREAT POST!

MORE WAYS TO GROW FANS & REACH

MORE WAYS TO GROW FANS & REACH
Facebook Ads
are great
because you can
really control the
budget and
tightly target the
right audience
for your
business.

20% text rule -
https://www.facebook.com/ads/too
ls/text_overlay (FB grid tool)
“You’d be crazy to
suggest that Facebook
Ads have no
discernible value to
marketing goals. The
cost is low. The
exposure is high. All
you have to do is
decide what the right
content is that you
need to be spending
those dollars on.”
~Phil Davis, Ciceron

USE INSIGHTS TO SEE WHAT’S WORKING
Time & $$$
are limited
resources, so
use insights
to make smart
decisions.

USE INSIGHTS TO SEE WHAT’S WORKING
Sorted by “Clicks” on Post Sorted by “Likes” & “Shares”

1. Elements EVERY Facebook Page Should Have
2. What Kind of Content to Post
3. Tools To Make Your Posts Visual
4. How to Access and Read Insights
5. Promote individual posts & your page
What we covered today!
Action Items
1. Go LIKE our Facebook page
http://www.Facebook.com/putthewebtowork
2. Go make at least ONE improvement to your
business Facebook page today 

Grow Your Business With Facebook

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Grow Your Business With Facebook